Areas of Expertise
Government and Public Health
Find the government marketing and writing support you need
to help people make informed health decisions.
Partner With Government Marketing Pros
Educating citizens on public health issues is like steering an immense ship. You need a user-centered design to chart the way – and a collaborative crew working toward a common direction.
Stay on course with your products, communications and design by hiring a team that specializes in developing health content for . When you work with Aha Media Group, you get a public health and tailored to your specific goals.
Hire Ahava to present a user-centered design workshop created especially for your agency.
Public Engagement That’s Truly Engaging
Public health topics are taking center stage in today’s news cycle – and governmental communicators have never had a more critical role.
From COVID-19 to federally funded cancer research, your audience relies on the essential information you provide to make informed choices. But what if these important messages are muddled with confusing jargon and hard to find on search engines?
According to a 2021 Global Trends report from Deloitte, there’s a huge need for a more human connection between and public services leaders and their . This is your to use , such as website and content, to become responsive (and proactive) with customer needs. Make your public health or organization more human – through empathetic content – to elevate your ‘ digital experience.
Find a team that knows and for . Let us help you cut through the noise to reach people with the information they need to know – and act on.
Need more information for your project: ? Here’s what you receive for your or public health
Substantial experience in government
Aha Media Group founder Ahava Leibtag started her career in communications. You get a team that understands the unique responsibilities that come with working for a and educating the public. Coupled with our healthcare expertise, our help you communicate health information in a way that resonates with today’s .
Blend of empathy and expertise
Your should serve as a beacon for clear, authoritative content in your specialty. You also need to build and maintain public trust by sharing expertise in an empathetic tone. We help you strike the right balance no matter the topic or , including communicating about life-or-death issues.
Plain, accessible language
The focus of human-centered design is plain language. Can people find, understand and use the information they need? Simple, direct writing makes it easier for citizens to understand communications. Plain language is more than a noble principle — it’s a mandate for federal agencies under the Plain Writing Act of 2010. Turn to us to develop clear, straightforward content, so your reaches people the way it should.
Your content should be easy for the public to access – but that doesn’t happen on its own. We apply deep experience in the fast-evolving world of and SEO, to ignite and ease of use among your .
Clear Content Creation With a Definitive 10-Step Process
Content workflow and governance is one of the biggest challenges faced by in . Using our 10-phase approach to project success, everyone on the team is engaged and knowledgeable about project goals, responsibilities and timelines.
Organization is the key to success. Get the healthcare content marketing you need — on time and on budget — with a proven process.
Award-Winning Content for Government Organizations
Have Government Content Needs? We’ve Got You Covered
Create custom content experiences.
Our award-winning healthcare copywriters and editors use customer-centric language to connect to your audiences. Coupled with our client services team, we create content that inspires engagement with your brand and builds audience loyalty.
Our content strategy products and solutions help you discover and understand your content ecosystem so you can build roadmaps to your content strategy dreams. Explore our content audits and discoveries, editorial toolkits, voice and tone workshops and workflow guidelines.
Writing is hard. Healthcare is complex. Writing teams are challenged with SEO, UX and plain language demands. Our training workshops turn your content creation team into the healthcare communicators of today.
The Anatomy of a Great B2B Healthcare Case Study
How to Create a Case Study that Busy Healthcare Providers Will Read Marketing to a B2B healthcare audience has its unique challenges. And getting (and holding) the attention of decision-makers? Well, that can be as difficult as finding a hospital meal that doesn’t...
Cheatsheet: Healthcare Content SEO
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether consumers find your healthcare web content. Learn what drives your audience when searching online. Page 1 of the resource gives you the “what”: a...
Creating Content for the B2B Healthcare Customer Journey [4 Examples]
Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been in the game, the challenges are the same. You have to: Make sure every letter of your content follows strict HIPAA guidelines. Communicate the...