Areas of Expertise

Government and Public Health

Find the government marketing and writing support you need
to help people make informed health decisions.

Public health marketing strategy

Partner With Government Marketing Pros

Educating citizens on public health issues is like steering an immense ship. You need a user-centered design strategy to chart the way – and a collaborative crew working toward a common direction.

Stay on course with your products, communications and design by hiring a team that specializes in developing health content for government agencies. When you work with Aha Media Group, you get a public health and government marketing strategy tailored to your specific goals.

Hire Ahava to present a user-centered design workshop created especially for your agency.

Public Engagement That’s Truly Engaging

Public health topics are taking center stage in today’s news cycle – and governmental communicators have never had a more critical role.

From COVID-19 to federally funded cancer research, your audience relies on the essential information you provide to make informed choices. But what if these important messages are muddled with confusing jargon and hard to find on search engines?

According to a 2021 Global Marketing Trends report from Deloitte, there’s a huge need for a more human connection between government and public services leaders and their customers. This is your opportunity to use government marketing, such as website and social media content, to become responsive (and proactive) with customer needs. Make your public health or government organization more human – through empathetic content – to elevate your customers‘ digital experience.

Find a team that knows marketing strategy and branding for government departments. Let us help you cut through the noise to reach people with the information they need to know – and act on.

Need more information for your government decision makers? Here’s what you receive for your federal agency or public health content marketing project:

Substantial experience in government

Aha Media Group founder Ahava Leibtag started her career in government communications. You get a team that understands the unique responsibilities that come with working for a government agency and educating the public. Coupled with our healthcare expertise, our marketing services help you communicate health information in a way that resonates with today’s audiences.

Blend of empathy and expertise

Your federal agency should serve as a beacon for clear, authoritative content in your specialty. You also need to build and maintain public trust by sharing expertise in an empathetic tone. We help you strike the right balance no matter the topic or campaign, including communicating about life-or-death issues.

Plain, accessible language

The focus of human-centered design is plain language. Can people find, understand and use the information they need? Simple, direct writing makes it easier for citizens to understand government communications. Plain language is more than a noble principle — it’s a mandate for federal agencies under the Plain Writing Act of 2010. Turn to us to develop clear, straightforward content, so your communication reaches people the way it should.

Searchable content

Your content should be easy for the public to access – but that doesn’t happen on its own. We apply deep experience in the fast-evolving world of digital marketing and SEO, to ignite awareness and ease of use among your customers.

Clear Content Creation With a Definitive 10-Step Process

Content workflow and governance is one of the biggest challenges faced by marketers in government departments. Using our 10-phase approach to project success, everyone on the marketing services team is engaged and knowledgeable about project goals, responsibilities and timelines.

Organization is the key to success. Get the healthcare content marketing you need — on time and on budget — with a proven process.

Award-Winning Content for Government Organizations

award-winning healthcare marketing firm
content from an award-winning healthcare digital marketing agency
Aha Media Group client awards

DON'T WRITE ANYTHING IN THIS FIELD

Case Study

Writing Workshop Improved Content Production and Effectiveness

After a training session with Aha Media, an organization’s staff members learned to write better emails and increased content downloads by 900%.

Read the Case Study

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Email open rate

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Loyalty rate

Content downloads per month

Staff and leadership members

Have Government Content Needs? We’ve Got You Covered

Web Content Writing

Connect with your target audience and drive engagement with conversion-focused website copy.

Content Marketing and Strategy

Learn how we perform deep-diving research and develop a customized public health marketing strategy to reach your goals.

Content Training and Workshops

Get leading-edge, actionable and (dare we say it) fun training that educates and motivates your team to create exceptional content.

Resources

Transform Your Government Marketing Strategy

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Healthcare Chatbot Marketing: 5 Tips

Healthcare Chatbot Marketing: 5 Tips

When consumers need help with health-related concerns, they pick up their phones. But not to call for assistance. Who has time for that? They’re hitting their browsers, hoping to get answers in as few clicks as possible. And savvy healthcare organizations are using...

ahava leibtag of aha media group

Get Clear, Effective Government Marketing Content

Provide your government customers with engaging digital marketing strategies that make a difference.

Talk to Ahava about your needs