Areas of Expertise

Government and Public Health

Get a Public Health Marketing Strategy That Educates and Motivates People to Act

Find the content strategy and writing support you need to help people make informed health decisions.

Public health marketing strategy

Partner With Public Health Marketing Pros

Educating citizens on public health issues is like steering an immense ship. You need a user-centered design strategy to chart the way — and a collaborative crew working toward a common direction.

Stay on course with your products, communications and design by hiring a team that specializes in developing health content for governmental agencies. When you work with Aha Media Group, you get a public health marketing strategy tailored to your specific goals.

Hire Ahava to present a user-centered design workshop created especially for your agency.

Public Engagement That’s Truly Engaging

Public health topics are taking center stage in today’s news cycle — and governmental communicators have never had a more critical role.

From COVID-19 to federally funded cancer research, your audience relies on the essential information you provide to make informed choices. But what if these important messages are muddled with confusing jargon and hard to find on search engines?

Find a team that helps you cut through the noise and reach people with the information they need to know — and act on.

Here’s what you receive for your public health content marketing project:

Substantial experience in government

Aha Media Group founder Ahava Leibtag started her career in government communications. You get a team that understands the unique responsibilities that come with working for a government agency and educating the public. Coupled with our healthcare expertise, we help you communicate health information in a way that resonates with today’s audiences.

Blend of empathy and expertise

Your government agency should serve as a beacon for clear, authoritative content in your specialty. You also need to build and maintain public trust by sharing expertise in an empathetic tone. We help you strike the right balance no matter the topic, including communicating about life-or-death issues.

Plain, accessible language

The focus of human-centered design is plain language. Can people find, understand and use the information they need? Simple, direct writing makes it easier for citizens to use government communications. Plain language is more than a noble principle — it’s a mandate for federal agencies under the Plain Writing Act of 2010. Turn to us to develop clear, straightforward content, so your message reaches people the way it should.

Searchable content

Your content should be easy for the public to access — but that doesn’t happen on its own. We apply deep experience in the fast-evolving world of SEO, so people can find your content when they need it.
henry ford health systems
We have engaged Aha Media for multiple web writing projects over the past few years, ranging from just a minor page refresh to overhauling sections of our website to producing several posts a month for our health and wellness blog. My colleagues and I appreciate their organized process for managing projects and their writers’ professionalism. We are confident that when they interview our physicians, they are prepared, respectful of their time and a positive reflection on our marketing and web department. Most of all, though, I really value the quality of their writing. A major pet peeve of mine is spending time rewriting copy that I have paid a professional writer to produce. With Aha Media, it is rare that we have more than minor edits. When we do, they are open to feedback and willing to make the adjustments needed to make it right. We are grateful to have such a reliable partner for our web content needs.
Brooke Hess, Marketing Manager
Content Strategy & Promotions, Henry Ford Health System

Have Government Content Needs? We’ve Got You Covered

Web Content Writing

Connect with your target audience and drive engagement with conversion-focused website copy.

Content Marketing and Strategy

Learn how we perform deep-diving research and develop a customized public health marketing strategy to reach your goals.

Content Training and Workshops

Get leading-edge, actionable and (dare we say it) fun training that educates and motivates your team to create exceptional content.

DON'T WRITE ANYTHING IN THIS FIELD

Case Study

Writing Workshop Improved Content Production and Effectiveness

After a training session with Aha Media, an organization’s staff members learned to write better emails and increased content downloads by 900%.

Read the Case Study

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Email open rate

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Loyalty rate

Content downloads per month

Staff and leadership members

Ahava R. Leibtag

Get Clear, Effective Web Content for Your Government Agency

Provide the public with engaging information that makes a difference.

Talk to Ahava about your needs