The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

Document Your Brand’s Standards

Healthcare Style Guides

Your audience’s trust is hard to earn and easy to lose. Build your brand’s rapport with readers by giving them a consistent experience across channels. Partner with us to create your style guide — a shared set of standards that align your content marketing.

Is Your Messaging Cohesive?

Do you outsource your content or work with a large team of writers? When you have so many cooks in the kitchen, it’s hard to maintain one consistent brand voice and style. A healthcare style guide helps you unify your team of writers and show up across channels as one cohesive brand.

Hospital content writing is tough, and Aha Media Group can help.

Increase Consistency

Working with a content writing agency or large team of writers? A style guide unifies your efforts and creates a cohesive brand voice.

Hospital content writing is tough, and Aha Media Group can help.

Improve Content Quality

Your style guide is a collection of best practices your writing team can refer to. It helps everyone create effective content that achieves your goals.

Communicate with your audience through clear healthcare writing.

Reduce the Need for Edits

Help writers stay true to your brand voice to get publish-ready content the first time. Reduce the back-and-forth and spend less time on edits.

Style Guides for Healthcare

Editorial Guidelines for Hospitals and Health Brands

What makes a successful style guide in healthcare? The best editorial style guides include information about your brand’s voice and tone, content best practices and relevant examples. It should cover topics like formatting, punctuation and word choice for sensitive subjects.

Build a brand style guide that includes everything your writers need. Our strategists help you hammer out every element and create a central resource that guides your health brand and grows with you over time.

Your style guide is a complete suite of tools for your writing team. Looking for hands-on support to perfect one element of your style guide — your brand voice — and train your team on how to use it? Check out our healthcare brand voice workshop.

National Gaucher Foundation
The caliber of expertise and professionalism exuded by the entire team at Aha Media Group is exceptional. The content cultivated and composed conveys complex medical information and research in a comprehensible, sophisticated manner … it’s exactly what we were striving to achieve!
Amy Blum
Amy Blum
Chief Operating Officer, National Gaucher Foundation

How We Create Style Guides for Hospitals

We take a collaborative approach to building your hospital brand guidelines, so that they continue to work for you beyond our partnership. We’re meticulous about your content guidelines, and our system is smooth and seamless. Our 10-step trademarked process, CREATE™, has 3 phases:

Does your healthcare content marketing get a seal of approval from your audience?

1. Project Kickoff

Meet your account manager, review your current marketing assets and set project goals.

Get healthcare content writing services that deliver results.

2: First Draft

Our knowledge of your content and general best practices drives our first iteration of your style guide.

Does your healthcare content strategy need a revamp?

3: Iterate & Finalize

Together, we nail down every element of your guidelines until they’re perfect for your brand.

What’s Included in Our Style Guide Writing Services?

✔️ Interactive Approach: We customize your writing style guide for your brand. We work with you to create the best resource for your team.

✔️ Helpful Guidance: Document your standards without any decision fatigue. We help you figure out your brand’s hard rules and exceptions.

✔️ Project Management: One point of contact keeps things seamless. Your account manager handles scheduling, questions and all the details.

About Aha Media Group, Your Hospital Style Guide Writers

We’ve helped hospitals and health companies hone their brand messaging since 2004. From healthcare writing style guides to editorial toolkits, we have experience building the resources you need. We know how to create an editorial style guide that serves your writers — and your readers, too.

Trusted by 140 Hospitals & Healthcare Organizations

henry ford health
Kim Kelly

Create Consistent Messaging

Publish high-quality content that’s always true to your brand. Speak to a strategist to see how a healthcare style guide can help your team.

Speak to a Strategist

More Content Writing Services

Need support with something else? We’re a one-stop shop for healthcare content writing services. Explore our other offers for hospitals and healthcare organizations to find what you’re looking for.

Get healthcare content writing services that deliver results.

Healthcare Blogs

Increase traffic to your website and earn your readers’ trust. Our search engine-optimized blogs and articles communicate your expertise, nurture readers through the customer journey and build your brand’s reputation as a trusted source of healthcare information. 

Healthcare content writing for B2B and B2C companies

Service Line Marketing Content

Direct more users to your website and convert them to patients with smart service line content. We write compelling copy that primes users to choose your hospital for their care. Your web content has an important job to do — we make sure it resonates with readers (and search engines).

Use empathy in your healthcare content writing to connect with audiences.

Patient Stories, Case Studies & Testimonials

Showcase what your hospital or health company has helped patients and customers achieve. Your audience wants to know if your organization can provide the results they’re looking for. Patient stories, case studies and testimonials give readers the social proof they need.