HIGH-QUALITY VIDEO CONTENT FOR HEALTHCARE WEBSITES
Healthcare Video Production
Everyone is competing for your audience’s attention. Drive viewers to your website — and prime them to convert — with engaging videos that complement your written content.
What Are the Benefits of Video in Healthcare?
A well-crafted video gives patients and healthcare consumers another way to absorb complex information. Videos can catch their attention, keep them engaged and build trust.
Catch Attention
Attention is a hot commodity when audiences are constantly inundated with content. Strategic visual assets grab attention and engage viewers while building trust in your providers.
Move the Metrics
Engaging video content keeps users on-page longer, which is good news for your website. Search Generative Experience has also given video results a boost that marketers can’t ignore. Video can help you get new eyes on your website.
Serve Your Patients
Educational and empathetic video content improves the patient experience. For example, watching an animated explainer video before surgery can calm a patient’s nerves and help them feel prepared.
Medical Video Production Services
Professionally Produced Video Content for Healthcare
It’s never been easier to record and edit video content yourself. So why partner with a healthcare video production team? Because professional footage has a longer shelf life and looks more credible. And as a result, it’s quickly becoming standard in healthcare marketing.
Many patients are looking for videos about their conditions and treatment options. If they can’t find what they’re seeking on your website, they’ll look elsewhere. Give them the media they want — and satisfy Google as a bonus.
Types of Medical Videos We Produce
Healthcare videos come in many forms. We help you determine the types of videos your hospital, health system or medical company needs to stay competitive.
Medical explainer videos
Explainer videos educate patients about their condition, treatment or procedure. Our engaging explainers combine medical animation and physician voice-overs to show patients what they can expect.
Physician profiles
Trust is built faster when patients can “meet” their provider before their appointment. Physician profiles allow your providers to share their stories alongside b-roll footage that shows them doing their job.
Medical device videos
Marketing videos for medical devices highlight a product and illustrate how it works. We often incorporate custom animation featuring the medical device alongside live-action footage so viewers can see your product in action.
Patient video testimonials
Patient stories serve an important role in healthcare marketing. Authentic, unscripted videos of your patients sharing their experiences are great cornerstones for your website, social posts and video ad campaigns.
Facility tours
The look of your facility is one factor that helps patients choose their hospital. Patients want to see your hospital’s main spaces and rooms ahead of time, especially if they have an overnight stay. A virtual tour serves that purpose.
Video ad campaigns
The best hospital commercials tell powerful stories with professional filming. Our production partners film award-winning healthcare ads that are attention-grabbing, memorable and — you guessed it — repurpose-friendly.
Our Healthcare Video Production Process
Professional film production takes a team. We loop in experts for every step — video strategy, scriptwriting, filming, animation and more — and manage the project from start to finish. Your team can keep up with your regular cadence, knowing that video production is moving along quickly with dedicated experts in filming, scripting and editing.
1. Video Strategy
What types of videos do you need, and where does video fit in your greater content strategy? We create a plan to maximize your return.
2. Video Production
First, experienced healthcare marketers and producers write your scripts. Then, we film and animate medically accurate video content.
3. Distribution
We help you get the most eyes on your medical videos by publishing them in the right places and repurposing clips in your content.
What’s Included?
✔️ Video marketing strategy: How does video factor into your content strategy, and what kinds of video content are your viewers looking for? We help you build your video strategy.
✔️ Live-action footage: Our video production partner companies capture physician interviews and b-roll footage without disrupting your schedule or bringing in more staff or equipment than needed.
✔️ Video animation: Licensing from an animation library is an affordable way to show viewers how a procedure or device works. We also offer custom animations created by graduate-degree medical animators and writers.
✔️ Repurpose-friendly content: Professional-grade video created for one purpose can often be reused to achieve other goals. We help you maximize views on your video by repurposing it across your channels.
✔️ Project management: Your content calendar doesn’t stop when an exciting new project starts. We know how busy your team is. We’re here to manage video production, keep communication lines open and ensure everything is moving on schedule.
Aha Media was a seamless content partner and an extension of our team. Because they have dedicated account managers keeping track of deadlines, they delivered excellent work on time, every time … They were always responsive, accountable, and I didn’t have to manage them or the process at all. Their content exceeded my expectations, our leadership and our providers’ expectations and delivered results.
Lauren Smith
Manager, Marketing & Communications at
UT Health San Antonio MD Anderson Cancer Center
About Aha Media Group, Your Healthcare Video Strategists
Trusted by 180 Hospitals & Healthcare Organizations
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Strategic, High-Level Website Audit
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Get Polished Video Content
Professionally produced video content is more than a trick to keep up your healthcare marketing sleeve. Today, it’s a necessity. Let’s talk about your content goals and how we can help you reach them.