If you want strong content that performs for your brand, you need a strong governance model and appropriate workflows for your team.
Download our handy checklist for managing content marketing. This tool will help you implement all the steps you need for cohesive, coherent and compelling content for your brand.
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What is an editorial calendar? Every day, healthcare marketers juggle a variety of content formats, channels, and topics. Tracking that much content — from who writes it to when it gets posted to how well it performs — can be overwhelming or even impossible without an...
Digital marketing is a bustling city that never sleeps, always evolving with new neighborhoods popping up overnight. For healthcare marketers, keeping up in this fast-paced environment is critical to staying relevant. As AI repeatedly runs for mayor of this city,...
Have you heard the buzz? Artificial intelligence (AI) is the new shiny toy in healthcare marketing. It promises to revolutionize how we reach and engage with patients, analyze data, and optimize campaigns. All the bells and whistles. To infinity and beyond! Maybe...
Think about how many people on your team are responsible for executing your social media strategy. Multiply that by 40 hours a week and 48 weeks a year (you are taking vacations, we hope). Raise your hand if it never feels like enough people or time to pull off the...
Increase the results of your marketing efforts with a strategic approach to content marketing.