Managing Content Marketing Efficiently

If you want strong content that performs for your brand, you need a strong governance model and appropriate workflows for your team.

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The Anatomy of a Great B2B Healthcare Case Study

The Anatomy of a Great B2B Healthcare Case Study

How to Create a Case Study that Busy Healthcare Providers Will Read Marketing to a B2B healthcare audience has its unique challenges. And getting (and holding) the attention of decision-makers? Well, that can be as difficult as finding a hospital meal that doesn’t...

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