If you want strong content that performs for your brand, you need a strong governance model and appropriate workflows for your team.
Download our handy checklist for managing content marketing. This tool will help you implement all the steps you need for cohesive, coherent and compelling content for your brand.
Resources
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire digital home. A lot can potentially go wrong — to the tune of millions of dollars. A poorly done redesign won’t only cost you web...
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are health systems helping their patients and community better use and understand content to guide them to the care they need? In a recent Hello...
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? There’s only one way to answer these questions: Look at the data. As marketers, we measure website performance by tracking the analytics....
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — or ours. We’re all caught in the same trap, doom scrolling on social media without even realizing it. We’re all at the mercy of Facebook, Instagram and TikTok. We...
Increase the results of your marketing efforts with a strategic approach to content marketing.