If you want strong content that performs for your brand, you need a strong governance model and appropriate workflows for your team.
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Resources
Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one standing — crouching alone in a bush, hearing all the neighborhood kids having fun without you. Marketing has a lot in common with hide-and-seek — both come with a lot of...
We get it. “Audit” is a dirty word to marketers. It feels a lot like cleaning out the attic — vulnerable, nostalgic and grueling. You’ll probably find boxes you haven’t touched in years (with clothing that’s so old, it’s back in style — hello, low-rise jeans). You’ll...
AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace human writers. But it is handy for updating existing content … or so they say. Let’s find out. Testing AI Website Content We enlisted a human writer for this...
A hospital website redesign is a substantial project. It’s the kind of long-term initiative many people dread — unless you’re content-obsessed like us, of course — so it’s worth putting in the prep work to do it well the first time. Part of that prep work is writing a...
Increase the results of your marketing efforts with a strategic approach to content marketing.