Cheatsheet: The Anatomy of a Great B2B Healthcare White Paper
Build Trust and Brand Awareness With This Hardworking Top-of-Funnel Content Does your top-of-funnel content need a content refresh? If so, […]
Category: Publications
Cheatsheet: Healthcare Content SEO
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
Take Your Healthcare Email Marketing to New Heights
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
Cheatsheet: The Anatomy of a Great B2B Healthcare Case Study
You want to write a great B2B healthcare case study. One that really stands out — a case study that […]
Checklist: How to Create Content About the COVID-19 Vaccine
As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents […]
How to Ramp Up Your Telehealth Marketing Efforts
Learn How to Promote Telemedicine During the last week of March 2020, telehealth visits increased by 154% compared with the […]
How to Be Clear During COVID-19
Is your COVID-19 content helping people or confusing people? COVID-19 Plain Language Complexity does not communicate authority. Right now, we […]
SEO Cheatsheet for Content Marketers
SEO Content Guidelines At Aha Media, we go beyond creating compelling content – we make sure it reaches its audience […]
5 Steps to Fight Fake Healthcare News
Infographic: Create factual healthcare content that Google recognizes as an authority. You work hard to create quality content that helps […]
Pediatric Content: Which Social Media Channel Works Best?
Do you need to TikTok, Facebook, Snapchat AND Instagram to connect with new pediatric patients and their parents? Not necessarily. […]
Healthcare CMOs: Your Top 10 Content Marketing Questions Answered
Content marketing can be an effective long-term strategy for healthcare marketers. But we know it’s confusing and sometimes hard to […]
Instagram Secrets from Standout Hospital Marketers
Download our free ebook to learn Instagram strategy secrets from some of the top hospitals in the country, including: Cedars-Sinai […]
Web Writing in the Digital Age Infographic
At Aha Media Group, we love producing amazing content. But we know the web writing process is not linear – […]
Creating Valuable Website Content Checklist
Ahava created the website content checklist for herself, when she was an independent web writer, to double-check her work. Web […]
How to Be Clear During COVID-19: Part 2
The COVID-19 pandemic is far from over. Make sure your web content uses the latest terms in plain language. Round […]
Writing About Difficult Healthcare Topics
How healthcare marketers can approach tough topics with sensitivity When you’re a healthcare marketer, choosing your words is not just […]
Checklist for Creating High-Converting Physician Bios
Use Our Checklist & Survey Findings of 500+ Patients as Your Physician Bio Template After surveying more than 500 patients, […]
Content Ideas for Different COVID-19 Audiences
Are you giving your audience the specific, helpful COVID-19 content they’re looking for? Every Audience Matters You’re likely speaking to […]
Governance Checklist
Managing Content Marketing Efficiently If you want strong content that performs for your brand, you need a strong governance model […]
7 Unbreakable Rules for Digital Strategy Success
There are absolutely 7 unbreakable rules you MUST follow if you want to create a strong, cohesive digital strategy that […]
