Preliminary report available now. No sign-up required! 👇

Fact: The B2B healthcare buying journey is complex and includes a variety of stakeholders from entry-level to the C-suite.

So that means highly educated executives, PhDs, doctors and directors crave jargon-laden sales materials with technical details, right?


In conjunction with Mantis Research, Aha Media Group is conducting a multi-part research study of B2B healthcare buyers and the value of plain language. In these preliminary, qualitative findings, you’ll read candid insights from buyers showing:

  • Complex, technical language may be the norm … but that doesn’t make it best
  • Plain language does not necessarily mean “dumbing down”
  • Technical jargon detracts from credibility

Download the qualitative portion of the research study today and fill out the form to receive the full quantitative report coming later this summer.

Download the Preliminary Results Now

Sign up to receive the full report later this year


Explore Our Award-Winning Content Marketing Blog

Contact Ahava for a content workshop

Start Marketing With Purpose

Increase the results of your marketing efforts with a strategic approach to content marketing.

Talk Strategy with Ahava