The report below details the results of our preliminary, qualitative study.
Download the full study results here.
Fact: The B2B healthcare buying journey is complex and includes a variety of stakeholders from entry-level to the C-suite.
So that means highly educated executives, PhDs, doctors and directors crave jargon-laden sales materials with technical details, right?
Wrong.
In conjunction with Mantis Research, Aha Media Group is conducting a multi-part research study of B2B healthcare buyers and the value of plain language. In these preliminary, qualitative findings, you’ll read candid insights from buyers showing:
- Complex, technical language may be the norm … but that doesn’t make it best
- Plain language does not necessarily mean “dumbing down”
- Technical jargon detracts from credibility
Download the qualitative portion of the research study today and fill out the form to receive the full quantitative report coming later this summer.
