These content marketing case studies show our broad range of content expertise: from strategic audits to increase visitor engagement, to developing content strategies to guide a redesign to increasing traffic for blogs.
In this content marketing case study, witness how we supplemented the patient stories with original blog content pulled from the news, and used content from UCLA’s publications and press releases to create short, consumer-friendly blog posts.
Based on the custom content we created, our client significantly increased engagement with its community. Their website showed a 100% increase in online donations as well as a 252% increase in visitors.
In this content marketing case study, discover how we increased physician engagement, media exposure and organic search traffic by implementing a new blogging strategy for Inova’s physicians’ blog posts.
Explore how we created an editorial toolkit and empowered one hospital system's content team to create content that made organic traffic and engagement on multiple channels soar.
Learn how we developed personas, identity pillars, a messaging architecture and voice and tone guidelines to write new content for Time, Inc.’s site after spinning off from Time Warner.
Discover how we mapped the content landscape for this healthcare system, and rewrote content based on our findings for improved user experience (UX) and search engine optimization (SEO).
Explore how we increased traffic to Henry Ford's LiveWell blog by creating an effective content strategy and custom content that increased traffic and engagement to their wellness content and programs.
See how we helped a major healthcare system increase their social media engagement through a content marketing campaign that leveraged already existing content assets.