Case Studies

Content is hard. We make it easy.

These content marketing case studies show our broad range of content expertise: from strategic audits to increase visitor engagement, to developing content strategies to guide a redesign to increasing traffic for blogs.

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Content Training

Writing workshop to improve content production

Train your staff to write better emails and increase content downloads by 900%

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Henry Ford Health System
Content Strategy and Custom Content

Get your doctors on Good Morning America

See how Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell Blog.

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Content Marketing and Custom Content

Increase audience by 137% and web traffic by 107%

See how our custom content helps 86,000 participants make their health, wellness and safety a priority.

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content marketing writing success story
Content Marketing and Content Development

Increase traffic by 148%

In this content marketing case study, witness how we supplemented the patient stories with original blog content pulled from the news, and used content from UCLA’s publications and press releases to create short, consumer-friendly blog posts.

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Content Marketing and Content Development

Increase organic traffic by 52%

Based on the custom content we created, our client significantly increased engagement with its community. Their website showed a 100% increase in online donations as well as a 252% increase in visitors.

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Content Marketing and Custom Content

Build awareness through blogging

In this content marketing case study, discover how we increased physician engagement, media exposure and organic search traffic by implementing a new blogging strategy for Inova’s physicians’ blog posts.

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Content Strategy and Content Training

Increase Facebook traffic by 28%

Explore how we created an editorial toolkit and empowered one hospital system's content team to create content that made organic traffic and engagement on multiple channels soar.

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Content Strategy and Content Development

Communicate your brand's value

Learn how we developed personas, identity pillars, a messaging architecture and voice and tone guidelines to write new content for Time, Inc.’s site after spinning off from Time Warner.

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Content Audit and Content Strategy

Increase patient engagement by 20%

Discover how we mapped the content landscape for this healthcare system, and rewrote content based on our findings for improved user experience (UX) and search engine optimization (SEO).

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Henry Ford Health System
Content Strategy and Custom Content

Increase hospital blog traffic 800%

Explore how we increased traffic to Henry Ford's LiveWell blog by creating an effective content strategy and custom content that increased traffic and engagement to their wellness content and programs.

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Healthcare Content Development

Leverage existing content assets for social media

See how we helped a major healthcare system increase their social media engagement through a content marketing campaign that leveraged already existing content assets.

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