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What’s The Best Webpage Length for Your Healthcare Site? When it comes to webpage length and SEO, we all want the certainty of Goldilocks: A page that’s not too long, not too short, but juuuust right.

go With that kind of confidence, we’d all live happily ever after, right?

examples of cause and effect essays topics Maybe, but a problem stands in our way: Page ranking lacks the clear cause and effect of fairytales. Sure, we know Google’s algorithm penalizes “thin” content and favors time spent on the page. But the rest of the mix seems as opaque as a cold bowl of porridge — including what role word count may play.

viagra in turkey So we took a different angle to find page length answers, one focused just on healthcare.

What We Found — And How We Found It

follow site Our quest started with MarketMuse, a consultancy using artificial intelligence and machine learning to boost client content and content strategy.

go We asked the firm to look at popular webpages for hospitals featured on U.S. News & World Report’s latest Honor Roll. For each hospital, we wanted average word counts for the most popular pages overall. We also wanted averages for the most viewed pages for 2 common specialties — cancer and cardiology.

how to start an essay about myself Let’s get to it: what’s the best webpage length for your healthcare site? After estimating page views — businesses typically keep exact data secured within their Google Analytics — MarketMuse calculated the averages:

buy kenaf paper Average Word Count: Top 100 Pages, By Specialty
buy custom essay online Cancer follow url Cardiology
Cedars-Sinai 763 889
Cleveland Clinic 1111 803
Johns Hopkins Medicine 865 1204
Massachusetts General Hospital 658 545
Mayo Clinic 824 655
Michigan Medicine 543 327
New York-Presbyterian 645 450
Stanford Health Care 493 288
UCLA Health 466 507
UCSF Health 783 547
hiring freelance writers Overall average follow link 717 enter 696

Making the Data Work for You So should you drop everything and move all your pages as close to the averages as possible? Well, no. Bear in mind that top pages ranged from 10-word landing pages to 6,000-word chat transcripts. It depends on the content, the format and the audience. There’s flexibility, with the findings simply meant to provide a jumping off point. Long webpages can work, and so can short ones. It’s worth taking a look at your existing site to see how you can adapt the findings to your needs. Do you have pages that are alarmingly long or way too short? A few things to remember as you look at pages that need a trim or a little bulking up:

buy real viagra from canada See where pages place on search engine results. And study Google Analytics. We only had page views to work with, so you’ll gain greater insight from shares, time on page and bounce/retention rates. Keep reading for more digital marketing inspiration:

Need help generating SEO-friendly content? Leave it to us.

About Michael Morton

As a health writer, Michael seeks to make complex and important topics accessible to his readers. He previously covered health care for a daily paper in Massachusetts. In addition to completing a national health reporting fellowship, Michael holds a BA from Northwestern University and an MS from Columbia Journalism School. His work has been honored by the National Association of Health Care Journalists.