Cheatsheet: Healthcare Content SEO
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
Category: Health Systems and Hospitals
Top Hospital Commercials of 2022 Show Healthcare Industry Trends in Action
As fans of all things healthcare marketing, we love poring over the year’s best hospital commercials and sharing our favorites. […]
![Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2022/09/27-to-7.svg)
Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]
Physician engagement matters when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians […]
How to Use Physician Bios to Attract New Patients: 6 Examples
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
![How to Audit and Update Your COVID-19 Content for 2022 and Beyond [Template Included]](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2022/08/Covid-Content-Audit.png)
How to Audit and Update Your COVID-19 Content for 2022 and Beyond [Template Included]
Updated November, 2022 It’s been almost 3 years (!!!) since COVID-19 overturned our personal and professional lives. That’s nearly 3 […]
5 Pediatrician Healthcare Blogs You Should Read
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
AI Writers in Healthcare Digital Marketing: Few Benefits, Many Drawbacks
Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks our phones. TV […]
Successful Email Marketing Campaigns Using Process and Personalization
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
Doctors Blogging? A Wildly Successful Case Study
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
Why Knowing Your Endgame Is Everything in Hospital Email Marketing
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
Take Your Healthcare Email Marketing to New Heights
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
The Top Hospital Commercials of 2021
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
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Guide to Creating Healthcare Newsletters Patients Will Read [EXAMPLES]
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly, with the arrival of […]
4 Steps for Marketing Your Hospital-Branded App — With Examples!
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
Make a Habit-Forming Hospital-Branded App: 10 Must-Have Functions
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
Win Over More Patients: 4 Tips for Marketing Healthcare Convenience
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
Market Like a Healthcare Consumerism Pro: 3 Tips
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Your Hospital & Consumerism: 5 Examples (such as Price Transparency)
Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]
Consumerism in Healthcare Isn’t So Different After All: 5 Insights
Choosing a hospital or doctor is completely different from choosing a sofa … isn’t it? How is it possible that […]
How to Ramp Up Your Telehealth Marketing Efforts
Learn How to Promote Telemedicine During the last week of March 2020, telehealth visits increased by 154% compared with the […]
Healthcare CMOs: Your Top 10 Content Marketing Questions Answered
Content marketing can be an effective long-term strategy for healthcare marketers. But we know it’s confusing and sometimes hard to […]
Instagram Secrets from Standout Hospital Marketers
Download our free eBook to learn Instagram strategy secrets from some of the top hospitals in the country, including: Cedars […]
3 Strategies for Promoting Mental Health Services During the Pandemic
Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of […]
