Category: Healthcare/ Hospitals

3 Strategies for Promoting Mental Health Services During the Pandemic

Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of anxiety or depression increased 31% from the year before, according to the CDC. Living through the pandemic has wreaked havoc on our mental and emotional health — and we could all benefit from some mental… Read more

Why We’re Ungating All of Our Healthcare Content

“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.” Charles Darwin said it. And we believe it. That’s why we’re making a HUGE change: We’re ungating our content. Gating Our Content Doesn’t Align With Our Mission Bottom line: We’re in the middle of… Read more

How to do COVID-19 Vaccine Education — With Examples!

According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an abundance of research suggests they are safe and effective. How  can we contribute to ending the pandemic by inspiring trust in the vaccine? Stellar COVID-19 Content Examples for Healthcare Communicators You’re probably living and breathing… Read more

Catch Up on the Latest Episodes of “What Did You Learn?”

What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a fact because I’ve talked to more than 30 experts and influencers in my popular interview series “What Did You Learn?” I began this series in mid-2020. In each 15- to 20-minute episode, I talk with… Read more

The Top Hospital Commercials of 2020

Creating a compelling hospital commercial is a true art. When it’s time for our yearly top hospital commercials list, we look for ads that have strong storytelling. And, as always, we avoided those commercials that used heavy-handed medical language and imagery. Healthcare should be about health—not just care. Institutions that punctuate that point win us… Read more

How to Create Medical Content for a Diverse Audience: 6 Tips

Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation is no exception. Our content needs to be accessible and helpful for all. It needs to be inclusive healthcare content. Take a second and think of the healthcare content your organization produces. You can probably recall writing… Read more

6 Great Examples of Hospital Annual Reports

Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. It’s easy to get bogged down in gathering, writing and editing all the information you want to share. How can you get unbogged? We’re here to help: We’ve rounded up best practices for healthcare annual… Read more

[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication

What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The health system is located in a large tourist destination in Delaware. Christina Deidesheimer, VP of Communications Outreach and Chief Communications Officer, and her team had to navigate COVID-19 messaging for a diverse audience, of people… Read more

[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals

What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period than ever before. People expect more out of what they can do online, from making appointments, accessing health records and continuing with the telehealth they experienced during the pandemic. “Once we get over mental or attitudinal… Read more

[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond

What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know throughout the pandemic. Between educating the public, sharing knowledge with frontline workers, and providing health and safety protocol information to all staff members, hospital marketers have never been stretched as thin or have a more… Read more