Category: Healthcare/ Hospitals

Why Your Healthcare System Needs a Digital Front Door

Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the non-healthcare sites they visit. Find out how a “digital front door” can help you become the Amazon of healthcare.

On the Social Media Marketing Frontlines of COVID-19

This is a guest post from Chloe Politis, Director of Digital and Social Media at the Mount Sinai Health System. She’s sharing her experience as a healthcare marketer amid COVID-19.

Making a Match: 3 Reasons Patients Choose the Doctors They Do

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer in 2018. When I was first diagnosed with cancer, the doctor in the ER gently handed me a piece of paper with a surgeon’s name on it. “This is the best pancreatic surgeon… Read more

COVID-19 Answers for Patients With Cancer

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. My most recent chemotherapy appointment marked the first time I had visited my local hospital since the COVID-19 crisis began.

Prepare Content for the Other Side of the COVID-19 Curve

Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) and more about plans to reopen the country. As healthcare communicators, we’re in the trenches, giving our audience the crucial information they need. But with this shift in tone, it’s time to look ahead and… Read more

Improve Communication Between Healthcare Teams and Patients: 3 Strategies

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer.

Coronavirus Communications Done Right: 7 Examples

In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a few months ago are spending their days frantically researching and seeking coronavirus-related information.

Market Telehealth Services During the Coronavirus — and Beyond: 3 Tips

During this pandemic, telehealth services are saving countless people from potentially spreading or contracting the coronavirus. Many patients — and providers — using this technology will want it to stick around long-term.

What It’s Like to Be a Healthcare Marketer During the Coronavirus Pandemic

This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her experience as a healthcare marketer amid COVID-19.