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Category: Healthcare/ Hospitals

5 Ways to Use Sensitivity When Writing About Vaccines

We need to meet the anti-vax population where they are. Shouting “You’re wrong!” may make people dig in even harder. Let this sink in: Diseases we’ve already eradicated may now be our biggest threats. That’s right: The World Health Organization lists vaccine hesitancy as one of the top health threats of 2019. Knowledge Management: An… Read more

How Often Should You Refresh Your Healthcare Content?

Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow of that sleek, SEO-infused site. So check that project off your to-do list but maybe not in permanent marker. You WILL need to refresh your content again — and you may need to do it… Read more

5 Examples of a Health Infographic Done Right

“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% among B2B marketers (Hubspot). They’re hardly dead — you just have to know how to use them effectively. The Power of the Picture Wield your infographics wisely, and you shall be rewarded. Consumers gobble up… Read more

Mental Health Content: 5 Tips to Engage Your Audience

Your audience goes beyond the nearly 44 million adults who experience mental health problems each year — it includes their caregivers as well. In 2015, there were 8.4 million caregivers of people with mental health concerns. As you prioritize your content, consider these 5 tips for creating and curating behavioral and mental health content that… Read more

What’s The Best Webpage Length for Your Healthcare Site?

When it comes to webpage length and SEO, we all want the certainty of Goldilocks: A page that’s not too long, not too short, but juuuust right. With that kind of confidence, we’d all live happily ever after, right? Maybe, but a problem stands in our way: Page ranking lacks the clear cause and effect… Read more

How Artificial Intelligence Will Impact Your Healthcare Website

Your kid wakes up with an earache on a Saturday. “Alexa, where’s the closest Urgent Care?” You ask rather than type because your voice assistant is faster than your nimble thumbs. And even better: Once Alexa gives you a result, you see the website has a virtual assistant ready to help. Score! No digging through… Read more

How to Increase Website Traffic: Newsjacking + Fresh & Repurposed Blog Content

Want to apply hot rocket fuel to your content in 2019? Sounds hard? Not at all. And best part? You don’t have to sacrifice quality and you can offload some of your efforts on to your audience. WHAT? What is this sorcery you speak of? With a little planning, you can ignite your content, readership… Read more

10 Most Popular Aha Media Group Marketing Blogs of 2018

So, which blog posts resonated with our audience? In 2018, the Aha Media team published 82 posts on our website. We covered everything from stakeholder interviews to crutch words to conversational writing, with a little Bruno Mars thrown in. I’m constantly in awe of our team’s ideas and expertise. These marketing blogs are full of… Read more

The Top 10 Hospital Commercials of 2018

The best hospital commercials of 2018 don’t scream “hospitals” or even “healthcare” – they focus on people and emotions. While most ads we saw were still doing the same ol’ thing – mostly bragging about themselves – these gems made you stop, think and feel. A quote I love from Robert Kiyosaki, a motivational speaker:… Read more

5 Ways Healthcare Marketing is Like Parenting

Just when I think I’ve got this whole parenting thing figured out, my toddler does something crazy. Like unraveling an entire roll of toilet paper in the bathroom or upending a basket of folded laundry. The saying is true: A parent’s job is never done. Parenting and Healthcare Marketing: More Alike Than You Think I’m… Read more