Close Menu

Category: Healthcare/ Hospitals

5 Ways Healthcare Marketing is Like Parenting

Just when I think I’ve got this whole parenting thing figured out, my toddler does something crazy. Like unraveling an entire roll of toilet paper in the bathroom or upending a basket of folded laundry. The saying is true: A parent’s job is never done. Parenting and Healthcare Marketing: More Alike Than You Think I’m… Read more

4 Ways Stakeholder Interviews Amp Up Your Content

This article is the third in our 3-part series on tips for interviewing stakeholders and using the information to create engaging, robust content. Start with part 1: 3 Steps to Prep for Interviewing a Healthcare Stakeholder Healthcare marketers know that a digital marketing strategy is like a bonfire – you need a lot of logs… Read more

4 Ways to Make an Impact with Patient Stories

When my son, Jack, was 14 months old, we learned he had a rare heart condition called a double aortic arch, or vascular ring. The condition is marked by an extra branch that stems from the heart and encircles the esophagus and trachea almost like a vise. The result: Kids sound like a truck motor… Read more

The Clock Is Ticking: 6 Steps for Getting the Most Out of Healthcare Stakeholder Interviews

This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to create engaging, robust content. Read part 1: 3 Steps to Prep for Interviewing a Healthcare Stakeholder. It’s exciting to have the opportunity to interview a stakeholder who has the information you need to pull together… Read more

3 Steps to Prep for Interviewing a Healthcare Stakeholder

This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get to create engaging and empathetic content. When I first started out as a health writer, the notion of interviewing a stakeholder was terrifying. Like many of my fellow writers, my gift is the written word,… Read more

I Love My Pediatrician, But Don’t Love Calling Her: Why the Customer Experience Matters

Our pediatrician is the best. She’s personable, easygoing and terrific with my kids. In fact, the whole nursing staff is fantastic. They make it easy to be a patient. And yet … I dread having to call the health system. While the menu system is OK, it breaks down quickly once I’m on hold, listening… Read more

Unconventional Ideas for Hospital Content

Unconventional Ideas for Hospital Content I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge in those words that resonates with me. If I look at my day, my week, my year – how much time do I spend “being born,” seeking out moments that… Read more

18 Healthcare Marketing Trends to Watch in 2018

2017 is almost over. But we’re not winding down – just the opposite. We’re gearing up for what’s going to be a huge year in healthcare marketing, social media and content strategy. How do we know it’s going to be a huge year? Because we went to the experts and asked them. We talked to the… Read more

The Top 10 Hospital and Health Insurance Commercials of 2017

A good commercial does more than sell a product or service: It makes you feel things. Commercials can be humorous, poignant, evocative, inspiring or thoughtful. (And sometimes all of that.) They tell a powerful story – and do it in under a minute. Last year, we rounded up the 10 best hospital commercials and 10… Read more

People Who Are A Little Sick Need Empathy Too: 5 Hard Truths

As a health content writer, putting myself in someone else’s shoes helps me write compassionate, informative content about some really awful diseases. I tinker with prose ad nauseam to describe sophisticated treatments in ways people can actually understand. But I have a confession to make. I’ve been giving people with less serious health problems the… Read more