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Category: Healthcare/ Hospitals

Writing About Addiction with Care: 5 Tips

If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need to write about substance use disorders with the same support, empathy and sensitivity we use for those with cancer or heart disease: We’ve learned a lot about the disease in the last 60 years, but… Read more

Palliative Care Content: How to Write It

Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply wish to feel better. It’s time to turn the spotlight on a health topic that can help them: palliative care. This crash course in palliative care content discusses what this service is (and isn’t), why… Read more

5 Steps to Fight Fake Healthcare News with Trustworthy Content

You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a real problem — and causing real damage. How Google is Fighting Fake Healthcare News Google and social media channels are combating the problem by: Rewarding sites that have reliable content Penalizing ones that produce inaccurate,… Read more

How to Use Physician Bios to Attract New Patients: 6 Examples

Imagine this scenario: You recently moved across the state with your husband. You know one of you is going to catch a cold or flu bug sooner rather than later, and you’ll need a doctor on standby. But you have no one in this new city you can ask for a rec. So how do… Read more

Real Example: Use Custom Content to Increase & Engage Your Audience

Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs and social media content. Summary In 2017, the ANA Enterprise — a platform dedicated to empowering nurses — launched Healthy Nurse, Healthy Nation™ (HNHN). HNHN is a national initiative to improve the health of the… Read more

5 Ways to Use Sensitivity When Writing About Vaccines

We need to meet the anti-vax population where they are. Shouting “You’re wrong!” may make people dig in even harder. Let this sink in: Diseases we’ve already eradicated may now be our biggest threats. That’s right: The World Health Organization lists vaccine hesitancy as one of the top health threats of 2019. Knowledge Management: An… Read more

How Often Should You Refresh Your Healthcare Content?

Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow of that sleek, SEO-infused site. So check that project off your to-do list but maybe not in permanent marker. You WILL need to refresh your content again — and you may need to do it… Read more

5 Examples of a Health Infographic Done Right

“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% among B2B marketers (Hubspot). They’re hardly dead — you just have to know how to use them effectively. The Power of the Picture Wield your infographics wisely, and you shall be rewarded. Consumers gobble up… Read more

Mental Health Content: 5 Tips to Engage Your Audience

Your audience goes beyond the nearly 44 million adults who experience mental health problems each year — it includes their caregivers as well. In 2015, there were 8.4 million caregivers of people with mental health concerns. As you prioritize your content, consider these 5 tips for creating and curating behavioral and mental health content that… Read more

What’s The Best Webpage Length for Your Healthcare Site?

When it comes to webpage length and SEO, we all want the certainty of Goldilocks: A page that’s not too long, not too short, but juuuust right. With that kind of confidence, we’d all live happily ever after, right? Maybe, but a problem stands in our way: Page ranking lacks the clear cause and effect… Read more