Category: Healthcare/ Hospitals

Medical-writer Turned Patient: Tips on Empathy in Content

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. I had just finished a project for a children’s hospital website. It was a tough job. After all, medical writing requires a delicate balance. We need to provide clear, useful information while conveying… Read more

5 Standout Examples of Writing Patient Stories to Connect With Audiences

“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the most powerful ways to connect with a healthcare audience is through stories. So how can you use patient stories to create authentic, meaningful connections with your audience? Take a look at these 5 hospitals —… Read more

Top Hospital Commercials of 2019

All year, our team looks out for healthcare marketing ads that leave a lasting impression. Now, we’ve whittled down our list to the 10 best hospital commercials of the year. The Ingredients of the Top Hospital Commercials What makes a great healthcare ad? The secret ingredient is not screaming “I’m a hospital commercial!” We love… Read more

5 Ways Healthcare Marketers Can Engage Millennial Moms

Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means they’re searching health topics such as, “how to clear up diaper rash,” “what are signs of mastitis” and “when will my baby sleep through the night??” And the information they search for will continue to… Read more

Say My (Consumer-Friendly) Name, Say My (Consumer-Friendly) Name …

To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and service names is not for the faint of heart: The name needs to reflect your clinicians’ expertise, honor financial donors and align with your organization’s mission. But often, a name that checks those boxes is… Read more

Study: How to Write the Best Physician Profiles [New Data]

Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy and even bring in new patients — if you do them right. As a healthcare marketer, you should craft a smart and efficient physician bio strategy by figuring out what patients want. Which is …… Read more

The Difference Between Hiring a Freelance Digital Writer vs. Content Agency

Imagine this: You partner with a content agency. Google loves the content your healthcare brand is publishing. The positive results start generating. You’re happier. Your team is happier. Your boss is happier. You don’t have to revisit the project any time soon because the quality content lasts. It does what you need it to do…. Read more

5 Examples of Senior Living Orgs Lighting Up Instagram

My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my photos. She gets to see pictures of my daughter that other family members (who just stick to Facebook) never see. The belief that “seniors are only on Facebook” is totally false. My aunt is proof…. Read more

Get Real: Humanize Your Content to Turn Readers Into Patients

Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them to take action?” You know your target audience: They have questions about their health and they’re looking to you for answers. You know how to reach them: Write empathetic, factual content that trumpets your brand’s… Read more

Why You Need to Add Patient Education Material to Your Website, Pronto

Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a successful digital marketing strategy. You need online content describing conditions, tests and treatments for the information-hungry consumer. Yes, this type of health information already exists on sites such as WebMD. But why lose users to… Read more