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How to Audit and Update Your COVID-19 Content for 2022 and Beyond [Template Included]
It’s been almost 3 years (!!!) since COVID-19 overturned our personal and professional lives. That’s nearly 3 years of researching […]
Category: Content Writing
AI Writers in Healthcare Digital Marketing: Few Benefits, Many Drawbacks
Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks our phones. TV […]
How to Create Healthcare Content for a Neurodivergent Audience
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]
Successful Email Marketing Campaigns Using Process and Personalization
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
A Fresh Look at Health Literacy and Numeracy, Plus 5 Tips
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
How to Be Clear During COVID-19
Is your COVID-19 content helping people or confusing people? COVID-19 Plain Language Complexity does not communicate authority. Right now, we […]
Web Writing in the Digital Age Infographic
At Aha Media Group, we love producing amazing content. But we know the web writing process is not linear – […]
Is it All About the Moms? New Approaches to Writing Pediatric Content
Writing pediatric content is challenging — because you’re speaking to a diverse audience made up of parents, grandparents, teens, tweens […]
Demystifying Plain Language for Healthcare Marketers
Does this sound familiar? You’re trying to create clear, accessible content, aiming for an 8th-grade reading level, but your doctors […]
How to Be Clear During COVID-19: Part 2
The COVID-19 pandemic is far from over. Make sure your web content uses the latest terms in plain language. Round […]
What Really Matters in a Physician Bio: Real-Time Survey Data You Can Use
We’ve worked with countless clients to revamp their provider bios, plus we conducted our own survey of 500+ patients to […]
Writing About Difficult Healthcare Topics
Interviewing and talking to doctors is what makes our content stand out. But after we interview subject matter experts, many […]
3 Tips to Create Inclusive Coronavirus Content
Coronavirus messaging has changed rapidly over the past few weeks — and will continue to evolve as the situation progresses. […]
Medical Writer Turned Patient: Tips on Empathy in Content
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
