A Fresh Look at Health Literacy and Numeracy, Plus 5 Tips
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
Category: Content development/ Copywriting
How to Create Healthcare Newsletters Your Patients Will Actually Read: 5 Tips
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly, with the arrival of […]
Cheatsheet: Healthcare Service Line Content — Why Intent is Key to SEO Success
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
How to Create Medical Content for a Diverse Audience: 6 Tips
Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation […]
6 Great Examples of Hospital Annual Reports
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
When Writing Health Information, Page Length Matters
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
Talking About Stress for Patients with Cancer: 3 Tips
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Encouraging Patients to Seek Non-COVID-19 Care: 6 Tips
Stay-at-home restrictions are lifting, but the fear of getting COVID-19 or spreading it to others is tangible. This fear is […]
Turn Hospital Website Content into Social Media Material: 10 Examples
You’ve probably created a ton of coronavirus content in the last few months. You likely published it on your website […]
Prepare Content for the Other Side of the COVID-19 Curve
Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) […]
Create Better Content with National Health Holidays
In October, we wear pink. But did you ever wonder where Breast Cancer Awareness Month started? Well, you can thank […]
5 Standout Examples of Writing Patient Stories to Connect With Audiences
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the […]
10 Tips From Our Most Popular Healthcare Marketing Blogs of 2019
The beginning of the year is a great time to look back. I love rereading our content from the previous […]
Say My (Consumer-Friendly) Name, Say My (Consumer-Friendly) Name …
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]
![Study: How to Write the Best Physician Profiles [New Data]](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/physician-bio-research-blog.png)
Study: How to Write the Best Physician Profiles [New Data]
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy […]
How to Write Better Emails & Increase Content Downloads by 900%
CASE STUDY: Train your staff to write better emails and increase content downloads by 900% In 2018, a mutual financial […]
Get Your Doctors on Good Morning America with Strong SEO & Exceptional Storytelling
A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell […]
The Difference Between Hiring a Freelance Digital Writer vs. Content Agency
Imagine this: You partner with a content agency. Google loves the content your healthcare brand is publishing. The positive results […]
Get Real: Humanize Your Content to Turn Readers Into Patients
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them […]
Why You Need to Add Patient Education Material to Your Website, Pronto
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a […]
Writing About Addiction with Care: 5 Tips
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
Palliative Care Content: How to Write It
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
How to Use Physician Bios to Attract New Patients: 6 Examples
Imagine this scenario: You recently moved across the state with your husband. You know one of you is going to […]
