Category: Content development/ Copywriting

How to Create Medical Content for a Diverse Audience: 6 Tips

Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation is no exception. Our content needs to be accessible and helpful for all. It needs to be inclusive healthcare content. Take a second and think of the healthcare content your organization produces. You can probably recall writing… Read more

6 Great Examples of Hospital Annual Reports

Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. It’s easy to get bogged down in gathering, writing and editing all the information you want to share. How can you get unbogged? We’re here to help: We’ve rounded up best practices for healthcare annual… Read more

[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times

What Did You Learn? Episode 21 “In March and April, my rhythm was all out of whack because everything changed. How do I go ahead and set these new guidelines and parameters so I can create and be at that optimum level, even when it seems the world is in chaos?” That’s the question Joe… Read more

[VIDEO] Jay Baer of Convince & Convert on Why Pandemic Customer Experience Can Make or Break Your Business

What Did You Learn? Episode 20 It’s our 20th episode of “What Did You Learn?” and I couldn’t imagine having a better guest for this special occasion. In this episode, Jay Baer, the founder of Convince & Convert and one of the premier content marketing thought leaders join me. We discuss why emotion needs to… Read more

When Writing Health Information, Page Length Matters

“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the user’s shoes to help determine when to dish out the details and when shorter, carefully crafted pages will do.

Talking About Stress for Patients with Cancer: 3 Tips

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer.  Many health systems seem to shy away from creating and promoting content about stress management and mental health. They shouldn’t. Patients who receive emotional as well as physical care often heal faster and… Read more

[Video] Amanda Todorovich of Cleveland Clinic Talks COVID-19 Content Marketing

“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a lot. This is especially true when it comes to COVID-19 content marketing. We learned to listen. We witnessed the importance of timely, credible information written in plain language. And while we should’ve been doing this… Read more

Encouraging Patients to Seek Non-COVID-19 Care: 6 Tips

Stay-at-home restrictions are lifting, but the fear of getting COVID-19 or spreading it to others is tangible. This fear is holding many people from seeing a doctor for medical issues such as injuries, chronic conditions and even emergencies.

Turn Hospital Website Content into Social Media Material: 10 Examples

You’ve probably created a ton of coronavirus content in the last few months. You likely published it on your website so users can find it in just a few clicks. But what if your audience isn’t looking there? Since the COVID-19 pandemic began, social media usage has ramped up. On Facebook, U.S. traffic to other… Read more

COVID-19 Answers for Patients With Cancer

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. My most recent chemotherapy appointment marked the first time I had visited my local hospital since the COVID-19 crisis began.