10 Data-Driven Principles of Plain Language
You know what plain language writing is. You know why using plain language matters in healthcare content, where words can […]
Category: Content development/ Copywriting
A Round of Applause for the 2023 eHealthcare Award Winners
Congratulations to all the winners of this year’s eHealthcare Leadership Awards! It’s amazing to see such creative work in healthcare […]
Human-Written vs. AI-Generated Healthcare Content: Which Is More Helpful to Patients?
Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written content at Aha Media Group. […]
Marketing to Doctors? Here’s Why You Should Drop the Technical Language
Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers […]
President of the Katalin Karikó – Drew Weissman Fan Club
An Aha Media Group writer remains starstruck after interviewing and writing about the 2023 Nobel Prize laureates in physiology or […]
Cheatsheet: The Anatomy of a Great B2B Healthcare White Paper
Build Trust and Brand Awareness With This Hardworking Top-of-Funnel Content Does your top-of-funnel content need a content refresh? If so, […]
The Most Common Hospital Website Content Mistakes (+ How to Fix Them)
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for […]
Use Social Media Trend Data to Boost Content Ideation
Updated April 2023 Your customer personas are on point. Your content is search optimized. And your social media accounts trumpet […]
How to Write Great Healthcare Content: 3D Digital Writing Is Now 4D
Updated with a 4th dimension – March 2023 Picture this: A consumer is frantically searching for health information online. She […]
Cheatsheet: Healthcare Content SEO
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
How to Use Physician Bios to Attract New Patients: 6 Examples
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
How to Market to Physicians: Is Medical Jargon the Answer?
Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians […]
How to Create Healthcare Content for a Neurodivergent Audience
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]
![How to Incorporate Diversity, Equity & Inclusion Into Your Healthcare Content [Examples]](https://ahamediagroup.com/wp-content/uploads/2022/05/inclusive-marketing-blog-768x512.png)
How to Incorporate Diversity, Equity & Inclusion Into Your Healthcare Content [Examples]
You work in healthcare because you want to help others. Of course, you want your hospital or health system to […]
Successful Email Marketing Campaigns Using Process and Personalization
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
Doctors Blogging? A Wildly Successful Case Study
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
Take Your Healthcare Email Marketing to New Heights
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
A Fresh Look at Health Literacy and Numeracy, Plus 5 Tips
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
![Tips for Creating Engaging Hospital Newsletters [EXAMPLES]](https://ahamediagroup.com/wp-content/uploads/2023/05/Repurpose-Content-for-Social-Media-Calendar.png)
Tips for Creating Engaging Hospital Newsletters [EXAMPLES]
Updated May 2023 Your digital newsletter is a warm, friendly “Hey there!” to subscribers. Newsletters done right result in a […]
Cheatsheet: The Anatomy of a Great B2B Healthcare Case Study
You want to write a great B2B healthcare case study. One that really stands out — a case study that […]
Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
How to Create Medical Content for a Diverse Audience: 6 Tips
Our national reckoning on race in recent years has shed light on disparities in many industries — and healthcare content […]
6 Great Examples of Hospital Annual Reports
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
