“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the user’s shoes to help determine when to dish out the details and when shorter, carefully crafted pages will do.
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. Many health systems seem to shy away from creating and promoting content about stress management and mental health. They shouldn’t. Patients who receive emotional as well as physical care often heal faster and… Read more
“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a lot. This is especially true when it comes to COVID-19 content marketing. We learned to listen. We witnessed the importance of timely, credible information written in plain language. And while we should’ve been doing this… Read more
Stay-at-home restrictions are lifting, but the fear of getting COVID-19 or spreading it to others is tangible. This fear is holding many people from seeing a doctor for medical issues such as injuries, chronic conditions and even emergencies.
You’ve probably created a ton of coronavirus content in the last few months. You likely published it on your website so users can find it in just a few clicks. But what if your audience isn’t looking there? Since the COVID-19 pandemic began, social media usage has ramped up. On Facebook, U.S. traffic to other… Read more
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. My most recent chemotherapy appointment marked the first time I had visited my local hospital since the COVID-19 crisis began.
Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) and more about plans to reopen the country. As healthcare communicators, we’re in the trenches, giving our audience the crucial information they need. But with this shift in tone, it’s time to look ahead and… Read more
In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a few months ago are spending their days frantically researching and seeking coronavirus-related information.
Coronavirus messaging has changed rapidly over the past few weeks — and will continue to evolve as the situation progresses. As healthcare communicators grapple with the daily (sometimes hourly) changes, ensure that your content consistently speaks with sensitivity toward high-risk groups.
In October, we wear pink. But did you ever wonder where Breast Cancer Awareness Month started? Well, you can thank the U.S. Department of Health and Human Services (HHS). They’re the department behind the National Health Observances (NHO) calendar — which is about to become your new favorite tool for creating the editorial calendar of… Read more