10 Data-Driven Principles of Plain Language
You know what plain language writing is. You know why using plain language matters in healthcare content, where words can […]
You know what plain language writing is. You know why using plain language matters in healthcare content, where words can […]
Congratulations to all the winners of this year’s eHealthcare Leadership Awards! It’s amazing to see such creative work in healthcare […]
Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written content at Aha Media Group. […]
Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers […]
An Aha Media Group writer remains starstruck after interviewing and writing about the 2023 Nobel Prize laureates in physiology or […]
Build Trust and Brand Awareness With This Hardworking Top-of-Funnel Content Does your top-of-funnel content need a content refresh? If so, […]
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for […]
Updated April 2023 Your customer personas are on point. Your content is search optimized. And your social media accounts trumpet […]
Updated with a 4th dimension – March 2023 Picture this: A consumer is frantically searching for health information online. She […]
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians […]
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]
You work in healthcare because you want to help others. Of course, you want your hospital or health system to […]
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
Updated May 2023 Your digital newsletter is a warm, friendly “Hey there!” to subscribers. Newsletters done right result in a […]
You want to write a great B2B healthcare case study. One that really stands out — a case study that […]
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Our national reckoning on race in recent years has shed light on disparities in many industries — and healthcare content […]
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]