How to Use Physician Bios to Attract New Patients: 6 Examples
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians […]
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]
You work in healthcare because you want to help others. Of course, you want your hospital or health system to […]
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly, with the arrival of […]
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation […]
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Stay-at-home restrictions are lifting, but the fear of getting COVID-19 or spreading it to others is tangible. This fear is […]
You’ve probably created a ton of coronavirus content in the last few months. You likely published it on your website […]
Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) […]
In October, we wear pink. But did you ever wonder where Breast Cancer Awareness Month started? Well, you can thank […]
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the […]
The beginning of the year is a great time to look back. I love rereading our content from the previous […]
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy […]
CASE STUDY: Train your staff to write better emails and increase content downloads by 900% In 2018, a mutual financial […]