Is your COVID-19 content helping people or confusing people?

COVID-19 Plain Language

Complexity does not communicate authority.

Right now, we need to use the clearest language possible to help people make the right decisions for their health. When using an unfamiliar term, replace it with plain language or include an explanation.

For example:

The “How To Be Clear During COVID-19 Cheatsheet” was selected as a finalist for the 2021 Content Marketing Awards in the “Best Healthcare/Medical Publication” category.

  • Instead of “novel strain”
  • Use “a new type of virus”
  • And provide an explanation: “Coronaviruses have been around for centuries, but COVID-19 is a novel strain or a new type of the virus.”
  • See more uses of COVID-19 plain language in our cheat sheet. Feel free to share it with your team.

No form, just the file. Download your copy below.

Get the Cheat Sheet

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