President of the Katalin Karikó – Drew Weissman Fan Club
An Aha Media Group writer remains starstruck after interviewing and writing about the 2023 Nobel Prize laureates in physiology or […]
Category: COVID-19
![How to Audit and Update Your COVID-19 Content for 2022 and Beyond [Template Included]](https://ahamediagroup.com/wp-content/uploads/2022/08/Covid-Content-Audit.png)
How to Audit and Update Your COVID-19 Content for 2022 and Beyond [Template Included]
Updated November, 2022 It’s been almost 3 years (!!!) since COVID-19 overturned our personal and professional lives. That’s nearly 3 […]
Behind the Scenes of Our Award-Winning Content
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
Checklist: How to Create Content About the COVID-19 Vaccine
As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents […]
How to Ramp Up Your Telehealth Marketing Efforts
Learn How to Promote Telemedicine During the last week of March 2020, telehealth visits increased by 154% compared with the […]
How to Be Clear During COVID-19
Is your COVID-19 content helping people or confusing people? COVID-19 Plain Language Complexity does not communicate authority. Right now, we […]
How to Be Clear During COVID-19: Part 2
The COVID-19 pandemic is far from over. Make sure your web content uses the latest terms in plain language. Round […]
Content Ideas for Different COVID-19 Audiences
Are you giving your audience the specific, helpful COVID-19 content they’re looking for? Every Audience Matters You’re likely speaking to […]
![[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-22-Video-Thumbnail.png)
[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication
What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The […]
![[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-19-Video-Thumbnail.png)
[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly
What Did You Learn? Episode 19 “When you can promote content, when that’s one of your skills, you need to […]
![[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-18-Video-Thumbnail.png)
[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals
What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period than […]
![[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-8-Video-Thumbnail-1.png)
[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond
What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know […]
![[VIDEO] Sarah Sanders of Nemours on Deepening Trust with a Pediatric Audience through COVID-19 and BLM](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-16-Video-Thumbnail.png)
[VIDEO] Sarah Sanders of Nemours on Deepening Trust with a Pediatric Audience through COVID-19 and BLM
What Did You Learn? Episode 16 Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated kids with some of […]
![[VIDEO] Aaron Watkins of Johns Hopkins on the Intersection of Community and Public Health During COVID-19 and BLM](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-15-Video-Thumbnail.png)
[VIDEO] Aaron Watkins of Johns Hopkins on the Intersection of Community and Public Health During COVID-19 and BLM
What Did You Learn? Episode 15 Johns Hopkins Medicine has been at the forefront of the international response to COVID-19. Their […]
![[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-14-Video-Thumbnail.png)
[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter
What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, […]
![[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-13-Video-Thumbnail.png)
[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions
What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would be a realization […]
![[Video] Whitney Little of The Knot on Harnessing Your Audience’s Creativity During COVID-19](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-11-Video-Thumbnail.png)
[Video] Whitney Little of The Knot on Harnessing Your Audience’s Creativity During COVID-19
What Did You Learn? Episode 11 I’m a huge fan of The Knot’s Instagram account How They Asked, so I […]
![[Video] Jennifer Balanky & Jennifer Price on Sharp Healthcare’s Marketing Approach to COVID-19](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-8-Video-Thumbnail.png)
[Video] Jennifer Balanky & Jennifer Price on Sharp Healthcare’s Marketing Approach to COVID-19
What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living […]
![[Video] Katie Martell on Lip Service vs. Legitimate Brand Marketing During BLM](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-7-Video-Thumbnail.png)
[Video] Katie Martell on Lip Service vs. Legitimate Brand Marketing During BLM
What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide […]
![[Video] Lauren Smith of UT Health on Teamwork & New Marketing Ideas During COVID-19](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode5-blog.png)
[Video] Lauren Smith of UT Health on Teamwork & New Marketing Ideas During COVID-19
What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare […]
![[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode3-blog.png)
[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. […]
![[Video] Ann Handley of MarketingProfs Talks Authenticity in Marketing](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode2-blog.png)
[Video] Ann Handley of MarketingProfs Talks Authenticity in Marketing
What Did You Learn? Episode 2 Working as content marketers and copywriters during the coronavirus pandemic taught us a lot. […]
![[Video] Amanda Todorovich of Cleveland Clinic Talks COVID-19 Content Marketing](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode1-blog.png)
[Video] Amanda Todorovich of Cleveland Clinic Talks COVID-19 Content Marketing
“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a […]
On the Social Media Marketing Frontlines of COVID-19
This is a guest post from Chloe Politis, Director of Digital and Social Media at the Mount Sinai Health System. […]
