How healthcare marketers can approach tough topics with sensitivity
When you’re a healthcare marketer, choosing your words is not just about making your content pop in search. Those words need to educate and guide your readers with compassion — especially when you’re writing about difficult topics that are often stigmatized.
In this eBook, we explain how to craft caring, empathetic copy for 5 tough healthcare topics:
- Addiction
- Mental health
- Palliative care
- Senior living
- Vaccines
Download the eBook now for tips and strategies for approaching each of these subjects with sensitivity. You’ll also learn:
- How health communicators can help turn the tide on vaccine hesitancy
- What palliative care is (and isn’t) and how to write about it clearly
- How to use patient stories to connect with vulnerable audiences
