3 Ways to Calm Your Audience About Coronavirus

Posted on January 29, 2020 by in Healthcare/ Hospitals

Everyone is searching for information on coronavirus, a new and rapidly spreading respiratory infection that originated in Wuhan, China. According to Google Trends, search interest around the illness continues to grow.

Healthcare marketers NEED to be creating content about this disease. It’s not about the search traffic. It’s about being the reassuring voice readers need, providing fact-based information and helpful resources.

Healthcare marketers NEED to create content about #coronavirus. It's not about search traffic. It's about reassuring & educating your audience. - @ahaval Click To Tweet

How to Create Content for Health Emergencies (like Coronavirus)

  1. Put a local spin on a global issue: Discuss any cases of the disease reported in your community or surrounding areas, and advise readers on steps they should take.
  2. Talk to your hospital’s experts: Ask your providers to share information on symptoms, prevention and what to do if a person thinks they may have the virus.
  3. Link to up-to-date information: The CDC and WHO are monitoring the situation 24/7, so direct readers to their resources.

Of course, the best time to handle a health emergency is before there’s an emergency. Have a strategy in place you can implement when the need arises.

Read on for tips on how your organization can prepare for and handle health emergencies — such as disease outbreaks, natural disasters, mass shootings and pharmaceutical recalls:

About Ahava Leibtag

Ahava Leibtag, MA

Ahava R. Leibtag has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. She... More >