The 3 Pillars of Effective Healthcare Content Marketing: Data, Audience and Balance
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are […]
Category: Content Marketing
How to Use Social Media for Healthcare in 2023: 6 Best Practices
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]
The Most Common Hospital Website Content Mistakes (+ How to Fix Them)
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for […]
Top Hospital Commercials of 2022 Show Healthcare Industry Trends in Action
As fans of all things healthcare marketing, we love poring over the year’s best hospital commercials and sharing our favorites. […]
How to Market to Physicians: Is Medical Jargon the Answer?
Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians […]
Physician Marketing Strategies: Why Jargon Doesn’t Work
Short and sweet? Or detailed and comprehensive? If you’re building a physician marketing strategy, you’ve heard conflicting feedback about what […]
Doctors Blogging? A Wildly Successful Case Study
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
Why Knowing Your Endgame Is Everything in Hospital Email Marketing
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
Behind the Scenes of Our Award-Winning Content
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
The Top Hospital Commercials of 2021
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
The 10 Best Hospitals on Instagram
A picture can be worth a thousand words — and followers — on Instagram. Is your hospital down with the ‘Gram? Surprisingly, some of the biggest hospitals today are missing the opportunity to achieve a promotional slam-dunk. To help you get started, we’ve compiled a list of the top 10 hospitals you should be following — and how their strategies can help your organization become an Instagram rockstar, too.
![Tips for Creating Engaging Hospital Newsletters [EXAMPLES]](https://ahamediagroup.com/wp-content/uploads/2023/05/Repurpose-Content-for-Social-Media-Calendar.png)
Tips for Creating Engaging Hospital Newsletters [EXAMPLES]
Updated May 2023 Your digital newsletter is a warm, friendly “Hey there!” to subscribers. Newsletters done right result in a […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
Checklist: How to Create Content About the COVID-19 Vaccine
As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents […]
Pediatric Content: Which Social Media Channel Works Best?
Do you need to TikTok, Facebook, Snapchat AND Instagram to connect with new pediatric patients and their parents? Not necessarily. […]
3 Strategies for Promoting Mental Health Services During the Pandemic
Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of […]
Creating Valuable Website Content Checklist
Ahava created the website content checklist for herself, when she was an independent web writer, to double-check her work. Web […]
Content Ideas for Different COVID-19 Audiences
Are you giving your audience the specific, helpful COVID-19 content they’re looking for? Every Audience Matters You’re likely speaking to […]
How to do COVID-19 Vaccine Education — With Examples!
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
Why We’re Ungating All of Our Healthcare Content
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]
Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
![[Video] Ann Handley of MarketingProfs Talks Authenticity in Marketing](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode2-blog.png)
[Video] Ann Handley of MarketingProfs Talks Authenticity in Marketing
What Did You Learn? Episode 2 Working as content marketers and copywriters during the coronavirus pandemic taught us a lot. […]
Turn Hospital Website Content Into Social Media Material: 7 Examples
Updated April 2023 Your marketing team works tirelessly to ensure that when users come to your website, they can easily […]
