Category: Content Marketing

My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my photos. She gets to see pictures of my daughter that other family members (who just stick to Facebook) never see. The belief that “seniors are only on Facebook” is totally false. My aunt is proof…. Read more

We all dream of the perfect project. It kicks off with excitement. The creative is flawless. And it’s miraculously produced on time and under budget. (By the way, that image is as dreamy to me as pizza without the carbs.) But then you find yourself with a hurdle: Uh-oh, the stakeholder isn’t responding. Oh gosh,… Read more

You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a real problem — and causing real damage. How Google is Fighting Fake Healthcare News Google and social media channels are combating the problem by: Rewarding sites that have reliable content Penalizing ones that produce inaccurate,… Read more

People always ask me: We have great ideas. We have people who are capable of great execution. We know what we are supposed to be doing. So why is our workflow such a mess? What are we doing wrong? The Place Where Quality Content Goes to Die The answer, more times than I’d like to… Read more

Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs and social media content. Summary In 2017, the ANA Enterprise — a platform dedicated to empowering nurses — launched Healthy Nurse, Healthy Nation™ (HNHN). HNHN is a national initiative to improve the health of the… Read more

“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% among B2B marketers (Hubspot). They’re hardly dead — you just have to know how to use them effectively. The Power of the Picture Wield your infographics wisely, and you shall be rewarded. Consumers gobble up… Read more

Your audience goes beyond the nearly 44 million adults who experience mental health problems each year — it includes their caregivers as well. In 2015, there were 8.4 million caregivers of people with mental health concerns. As you prioritize your content, consider these 5 tips for creating and curating behavioral and mental health content that… Read more

Baby boomers have a lifetime of experience figuring out what they want and how to get it — and that’s not stopping now. This generation is aging (heard of the gray wave?), and they’re starting to look for senior living options. They want to know what types of independent living and assisted living housing will… Read more

If you’re currently holding sweaters in both hands and asking if they spark joy, you’re probably hooked on the KonMari method. As you may have heard from one or two (dozen) friends on social media, the Netflix show “Tidying Up With Marie Kondo” is all the rage right now. I watched the first episode recently…. Read more

Want to apply hot rocket fuel to your content in 2019? Sounds hard? Not at all. And best part? You don’t have to sacrifice quality and you can offload some of your efforts on to your audience. WHAT? What is this sorcery you speak of? With a little planning, you can ignite your content, readership… Read more