Category: Content Marketing

How to do COVID-19 Vaccine Education — With Examples!

According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an abundance of research suggests they are safe and effective. How  can we contribute to ending the pandemic by inspiring trust in the vaccine? Stellar COVID-19 Content Examples for Healthcare Communicators You’re probably living and breathing… Read more

Catch Up on the Latest Episodes of “What Did You Learn?”

What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a fact because I’ve talked to more than 30 experts and influencers in my popular interview series “What Did You Learn?” I began this series in mid-2020. In each 15- to 20-minute episode, I talk with… Read more

Our Most Popular Healthcare Marketing Blogs of 2020

I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. Unsurprisingly, one key theme emerged in 2020: You wanted information on how to communicate about COVID-19 — and you appreciated hearing healthcare marketers discussing their experiences. But other themes emerged as well. People searched for… Read more

[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication

What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The health system is located in a large tourist destination in Delaware. Christina Deidesheimer, VP of Communications Outreach and Chief Communications Officer, and her team had to navigate COVID-19 messaging for a diverse audience, of people… Read more

[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times

What Did You Learn? Episode 21 “In March and April, my rhythm was all out of whack because everything changed. How do I go ahead and set these new guidelines and parameters so I can create and be at that optimum level, even when it seems the world is in chaos?” That’s the question Joe… Read more

[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly

What Did You Learn? Episode 19 “When you can promote content, when that’s one of your skills, you need to be deliberate about who you work with, how you apply that, what you’re driving traffic to and if you’re honoring the attention to the visitor. You have to determine if you are responsibly using your… Read more

[VIDEO] Aaron Watkins of Johns Hopkins on the Intersection of Community and Public Health During COVID-19 and BLM

What Did You Learn? Episode 15 Johns Hopkins Medicine has been at the forefront of the international response to COVID-19. Their coronavirus resource center and dashboard have helped countless organizations and individuals track the status of COVID-19 in real-time. Aaron Watkins, Senior Director of Internet Strategy at Johns Hopkins, explains the thoughtful decision-making behind one of… Read more

[Video] Brandon Scott of Ten Adams on How Healthcare Companies Can Stand Out During BLM and COVID-19

What Did You Learn? Episode 12 “We’re in this together.” You’ve probably heard that phrase a lot over the past 6 months. Between the COVID-19 pandemic and the Black Lives Matter movement, many brands fell back on “safe” messaging instead of adding their unique voice and perspective to the issues.

[Video] Whitney Little of The Knot on Harnessing Your Audience’s Creativity During COVID-19

What Did You Learn? Episode 11 I’m a huge fan of The Knot’s Instagram account How They Asked, so I was excited to interview Whitney Little, Director of Social Media at The Knot Worldwide. She shared the inspiration for the popular Instagram channel and how The Knot continues to support its audience throughout the COVID-19… Read more

[Video] Ann Handley of MarketingProfs Talks Authenticity in Marketing

What Did You Learn? Episode 2 Working as content marketers and copywriters during the coronavirus pandemic taught us a lot. Hopefully, those lessons will carry over into our strategies for the long-term. On this episode of “What Did You Learn?”, I sat down with my good friend Ann Handley of MarketingProfs. We talked leadership in… Read more