Category: Content Marketing

Coronavirus messaging has changed rapidly over the past few weeks — and will continue to evolve as the situation progresses. As healthcare communicators grapple with the daily (sometimes hourly) changes, ensure that your content consistently speaks with sensitivity toward high-risk groups. Compassionate Coronavirus Messaging for High-Risk Groups Public discourse has swung wildly: We went from… Read more

The beginning of the year is a great time to look back. I love rereading our content from the previous year to see what topics and healthcare marketing blogs resonated with our audience. Some of our biggest hits delved into hospital social media, physician bios and writing about sensitive healthcare issues. Fortunately, we conducted webinars… Read more

A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell Blog. The details: A GMA producer found a LiveWell blog post we wrote, Do You Really Need 10,000 Steps a Day? because of it’s first-place ranking on Google. She reached out to Henry Ford’s marketing… Read more

This year was my 4th time going to CMWorld since its inception in 2011. You’d think after attending so many times, I’d get bored. Or I’d leave saying, “Interesting stuff, but I knew that already.” But that’s hardly the case. I came away from Content Marketing World 2019 with a suitcase full of tips. My… Read more

My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my photos. She gets to see pictures of my daughter that other family members (who just stick to Facebook) never see. The belief that “seniors are only on Facebook” is totally false. My aunt is proof…. Read more

We all dream of the perfect project. It kicks off with excitement. The creative is flawless. And it’s miraculously produced on time and under budget. (By the way, that image is as dreamy to me as pizza without the carbs.) But then you find yourself with a hurdle: Uh-oh, the stakeholder isn’t responding. Oh gosh,… Read more

You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a real problem — and causing real damage. How Google is Fighting Fake Healthcare News Google and social media channels are combating the problem by: Rewarding sites that have reliable content Penalizing ones that produce inaccurate,… Read more

People always ask me: We have great ideas. We have people who are capable of great execution. We know what we are supposed to be doing. So why is our workflow such a mess? What are we doing wrong? The Place Where Quality Content Goes to Die The answer, more times than I’d like to… Read more

Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs and social media content. Summary In 2017, the ANA Enterprise — a platform dedicated to empowering nurses — launched Healthy Nurse, Healthy Nation™ (HNHN). HNHN is a national initiative to improve the health of the… Read more

“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% among B2B marketers (Hubspot). They’re hardly dead — you just have to know how to use them effectively. The Power of the Picture Wield your infographics wisely, and you shall be rewarded. Consumers gobble up… Read more