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Category: Content Marketing

Don’t Tank Your SEO: Choose the Right Keywords

Sometimes, using a keyword tool feels like shopping on Amazon. You suspect the perfect choice is out there, but it’s easy to feel overwhelmed by the suggestions. Do you go with the most popular item, even if it doesn’t quite fit your needs? What if you spot a great match but then realize it only… Read more

Close the Deal: 5 Ways to Craft a Winning Call to Action

Most successful marketing campaigns include a compelling call to action, or CTA. Of course, crafting this message can be a challenge. That’s one reason businesses tend to use the same CTA phrases over and over ad nauseum. Buy now! Click here! Subscribe today! Not only do these phrases get old, they’re all about YOU —… Read more

Top 3 Trends from Content Marketing World

I was lucky enough to attend the Content Marketing World convention this month in sunny Cleveland. The best and the brightest content marketing minds converged to share their learnings, promote their accomplishments and tried desperately (and fruitlessly) to run into Tina Fey, the keynote speaker. These were the trends I observed over 3 days spent… Read more

4 Ways to Make an Impact with Patient Stories

When my son, Jack, was 14 months old, we learned he had a rare heart condition called a double aortic arch, or vascular ring. The condition is marked by an extra branch that stems from the heart and encircles the esophagus and trachea almost like a vise. The result: Kids sound like a truck motor… Read more

Learn The Secret to Creative Content and How to Demystify Plain Language at Content Marketing World

Are you going to Content Marketing World this year? It’s one of my favorite conferences. It’s in Cleveland on Sept. 4–7. I’ll be speaking there (my 8th time!), giving 2 different talks. Rock Out With Me at Content Marketing World I’ve been listening to my favorite songs on repeat to help me prep for my… Read more

4 Ways to Add Video to Your Marketing Strategy

What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got some ideas to get you started. Video Content Is Becoming King Video is the top way to connect with consumers on virtually every social channel: A Facebook video reaches 135% more people organically than images… Read more

4 Ways to Up Your Email Open Rate

I get hundreds of emails every day – so marketing emails have to be really catchy to get my attention. (Unicorn emojis or free product offers are just not going to cut it). The reality is, most often I’m batch deleting them and moving on to emails that matter to me. When we send marketing… Read more

Feeling Stuck? Move Forward Anyway

As a content strategist today, it’s easy to feel stuck. Our field keeps moving forward with new technologies like voice search and AI. Writers, editors and content strategists who are dealing with the “low-tech” end – communication, collaboration, creating copy – may feel left behind. In her closing keynote for Confab: The Content Strategy Conference,… Read more

Flip the Script! Sound Like a Person, Not a Bot

When I interact with companies on social media, I want answers, but I also want to walk away feeling good. I’m not alone. After a positive social media experience with a brand, 71% of consumers are likely to recommend it. But what makes a social media experience “positive”? The trick is knowing what your customer… Read more

How to Make Your Content Findable

Your content isn’t really useful or valuable until people can find it. So how do you get your content in front of the right people? The answer is 3 letters – but 3 letters that often cause panic because it seems so overwhelming: S – E – O But don’t panic. Our team of SEO experts has prepared an SEO… Read more