How to Market to Physicians: Is Medical Jargon the Answer?
Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians […]
Category: Content Marketing
Physician Marketing Strategies: Why Jargon Doesn’t Work
Short and sweet? Or detailed and comprehensive? If you’re building a physician marketing strategy, you’ve heard conflicting feedback about what […]
Doctors Blogging? A Wildly Successful Case Study
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
Why Knowing Your Endgame Is Everything in Hospital Email Marketing
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
Behind the Scenes of Our Award-Winning Content
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
The Top Hospital Commercials of 2021
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
![Guide to Creating Healthcare Newsletters Patients Will Read [EXAMPLES]](https://ahamediagroup.com/wp-content/uploads/2021/09/email-newsletter-blog-768x512.png)
Guide to Creating Healthcare Newsletters Patients Will Read [EXAMPLES]
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly, with the arrival of […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
Checklist: How to Create Content About the COVID-19 Vaccine
As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents […]
How to Pick the Right Content Type
Producing unbeatable content takes hard work and strong planning. But with strong guidelines for how to do so, you can […]
Pediatric Content: Which Social Media Channel Works Best?
Do you need to TikTok, Facebook, Snapchat AND Instagram to connect with new pediatric patients and their parents? Not necessarily. […]
Health Insurance Social Media Rock Stars Share their Best Tips
At Aha Media Group, we love to hear from other experts in the game. That’s why we asked 5 social […]
The 10 Commandments of Content
To celebrate our 10th year in business, we created The 10 Commandments of Content. This poster represents insights from 10 […]
3 Strategies for Promoting Mental Health Services During the Pandemic
Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of […]
10 Healthcare Social Media Rock Stars Share their Best Tips
At Aha Media Group, we love a good story. That’s why we asked 10 social media healthcare rock stars to […]
Creating Valuable Website Content Checklist
Ahava created the website content checklist for herself, when she was an independent web writer, to double-check her work. Web […]
Healthcare Communication During Coronavirus: Examples & Ideas
As a healthcare marketer, I know you’re busy and overwhelmed right now. Even though you’re not on the frontlines treating […]
Stretch Your Content Dollars: Multipurpose Your Welcome Back Content
You’ve probably created a ton of COVID-19 content in the last few months. Now make it work for you: During […]
Content Ideas for Different COVID-19 Audiences
Are you giving your audience the specific, helpful COVID-19 content they’re looking for? Every Audience Matters You’re likely speaking to […]
How to do COVID-19 Vaccine Education — With Examples!
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
Why We’re Ungating All of Our Healthcare Content
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]
Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
![[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-21-Video-Thumbnail.png)
[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times
What Did You Learn? Episode 21 “In March and April, my rhythm was all out of whack because everything changed. […]
