Top Hospital Commercials of 2022 Show Healthcare Industry Trends in Action
As fans of all things healthcare marketing, we love poring over the year’s best hospital commercials and sharing our favorites. […]
Category: Content Marketing
How to Market to Physicians: Is Medical Jargon the Answer?
Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians […]
Physician Marketing Strategies: Why Jargon Doesn’t Work
Short and sweet? Or detailed and comprehensive? If you’re building a physician marketing strategy, you’ve heard conflicting feedback about what […]
Doctors Blogging? A Wildly Successful Case Study
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
Why Knowing Your Endgame Is Everything in Hospital Email Marketing
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
Behind the Scenes of Our Award-Winning Content
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
The Top Hospital Commercials of 2021
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
![Guide to Creating Healthcare Newsletters Patients Will Read [EXAMPLES]](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2021/09/email-newsletter-blog-768x512.png)
Guide to Creating Healthcare Newsletters Patients Will Read [EXAMPLES]
Until the COVID-19 pandemic, your healthcare newsletters were all about building community with your audience. Suddenly, with the arrival of […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
Checklist: How to Create Content About the COVID-19 Vaccine
As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents […]
How to Pick the Right Content Type
Producing unbeatable content takes hard work and strong planning. But with strong guidelines for how to do so, you can […]
Pediatric Content: Which Social Media Channel Works Best?
Do you need to TikTok, Facebook, Snapchat AND Instagram to connect with new pediatric patients and their parents? Not necessarily. […]
Health Insurance Social Media Rock Stars Share their Best Tips
At Aha Media Group, we love to hear from other experts in the game. That’s why we asked 5 social […]
The 10 Commandments of Content
To celebrate our 10th year in business, we created The 10 Commandments of Content. This poster represents insights from 10 […]
3 Strategies for Promoting Mental Health Services During the Pandemic
Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of […]
10 Healthcare Social Media Rock Stars Share their Best Tips
At Aha Media Group, we love a good story. That’s why we asked 10 social media healthcare rock stars to […]
Creating Valuable Website Content Checklist
Ahava created the website content checklist for herself, when she was an independent web writer, to double-check her work. Web […]
Healthcare Communication During Coronavirus: Examples & Ideas
As a healthcare marketer, I know you’re busy and overwhelmed right now. Even though you’re not on the frontlines treating […]
Stretch Your Content Dollars: Multipurpose Your Welcome Back Content
You’ve probably created a ton of COVID-19 content in the last few months. Now make it work for you: During […]
Content Ideas for Different COVID-19 Audiences
Are you giving your audience the specific, helpful COVID-19 content they’re looking for? Every Audience Matters You’re likely speaking to […]
How to do COVID-19 Vaccine Education — With Examples!
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
Why We’re Ungating All of Our Healthcare Content
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]
Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
