3 Ways to Calm Your Audience About Coronavirus

Everyone is searching for information on coronavirus, a new and rapidly spreading respiratory infection that originated in Wuhan, China. According to Google Trends, search interest around the illness continues to grow.

Healthcare marketers NEED to be creating content about this disease. It’s not about the search traffic. It’s about being the reassuring voice readers need, providing fact-based information and helpful resources.

Healthcare marketers NEED to create content about #coronavirus. It’s not about search traffic. It’s about reassuring & educating your audience. – @ahaval

How to Create Content for Health Emergencies (like Coronavirus)

Put a local spin on a global issue: Discuss any cases of the disease reported in your community or surrounding areas, and advise readers on steps they should take. Talk to your hospital’s experts: Ask your providers to share information on symptoms, prevention and what to do if a person thinks they may have the virus. Link to up-to-date information: The CDC and WHO are monitoring the situation 24/7, so direct readers to their resources.

Of course, the best time to handle a health emergency is before there’s an emergency. Have a strategy in place you can implement when the need arises.

Read on for tips on how your organization can prepare for and handle health emergencies — such as disease outbreaks, natural disasters, mass shootings and pharmaceutical recalls:

• Health Emergencies: 5 Ways to Manage Them With Social Media
• Make Sure Your Hospital Is Prepared for an Emergency

Be Clear During COVID-19

We know you’re churning out content at a rapid pace, and we want to help. So we created a cheat sheet to help you translate complicated terms into easy-to-understand language for your audience.

Download the Cheat Sheet