Top Hospital Commercials of 2022 Show Healthcare Industry Trends in Action
As fans of all things healthcare marketing, we love poring over the year’s best hospital commercials and sharing our favorites. […]
Author: Laura Bloom
Should Your Hospital Be on TikTok? 5 Considerations
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]
AI Writers in Healthcare Digital Marketing: Few Benefits, Many Drawbacks
Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks our phones. TV […]
Healthcare Chatbot Marketing: 5 Tips
When consumers need help with health-related concerns, they pick up their phones. But not to call for assistance. Who has […]
A Fresh Look at Health Literacy and Numeracy, Plus 5 Tips
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
4 Steps for Marketing Your Hospital-Branded App — With Examples!
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
Make a Habit-Forming Hospital-Branded App: 10 Must-Have Functions
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
Win Over More Patients: 4 Tips for Marketing Healthcare Convenience
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
Market Like a Healthcare Consumerism Pro: 3 Tips
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Your Hospital & Consumerism: 5 Examples (such as Price Transparency)
Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]
Consumerism in Healthcare Isn’t So Different After All: 5 Insights
Choosing a hospital or doctor is completely different from choosing a sofa … isn’t it? How is it possible that […]
When Writing Health Information, Page Length Matters
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
Encouraging Patients to Seek Non-COVID-19 Care: 6 Tips
Stay-at-home restrictions are lifting, but the fear of getting COVID-19 or spreading it to others is tangible. This fear is […]
Say My (Consumer-Friendly) Name, Say My (Consumer-Friendly) Name …
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]
Creating Video Content? 4 Reasons to Consider Animation
Animation isn’t just for kids anymore. Although “animated videos” may conjure memories of munching on cereal while watching Saturday morning […]
Get Real: Humanize Your Content to Turn Readers Into Patients
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them […]
Why You Need to Add Patient Education Material to Your Website, Pronto
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a […]
Palliative Care Content: How to Write It
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
4 Ways Stakeholder Interviews Amp Up Your Content
This article is the third in our 3-part series on tips for interviewing stakeholders and using the information to create […]
The Clock Is Ticking: 6 Steps for Getting the Most Out of Healthcare Stakeholder Interviews
This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to […]
3 Steps to Prep for Interviewing a Healthcare Stakeholder
This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get […]
The Blog Writing Process: 6 Essential Steps
Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media […]
6 Visual Content Marketing Tips
Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. […]
