Top Hospital Commercials of 2022 Show Healthcare Industry Trends in Action
As fans of all things healthcare marketing, we love poring over the year’s best hospital commercials and sharing our favorites. […]
As fans of all things healthcare marketing, we love poring over the year’s best hospital commercials and sharing our favorites. […]
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]
Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks our phones. TV […]
When consumers need help with health-related concerns, they pick up their phones. But not to call for assistance. Who has […]
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]
Choosing a hospital or doctor is completely different from choosing a sofa … isn’t it? How is it possible that […]
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
Stay-at-home restrictions are lifting, but the fear of getting COVID-19 or spreading it to others is tangible. This fear is […]
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]
Animation isn’t just for kids anymore. Although “animated videos” may conjure memories of munching on cereal while watching Saturday morning […]
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them […]
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a […]
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
This article is the third in our 3-part series on tips for interviewing stakeholders and using the information to create […]
This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to […]
This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get […]
Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media […]
Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. […]