Home Archives for Laura Bloom
Your customer personas are on point. Your content is search optimized. And your social media accounts trumpet your brand’s key offerings. You’ve got all the trappings of a successful digital marketing strategy. But do you have your finger on the pulse of the latest social media trends? If not, you could miss opportunities for next-level…
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. This social media platform is *the* place to share video content. And with good reason. TikTok is the most frequently downloaded app of the last three years and has 1 billion users worldwide. Can a…
Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks our phones. TV streaming services tell us what to watch. Bluetooth-enabled toasters can even make us the perfect piece of toast on demand. Wouldn’t it be great if we could complete work tasks with the same minimal effort?…
When consumers need help with health-related concerns, they pick up their phones. But not to call for assistance. Who has time for that? They’re hitting their browsers, hoping to get answers in as few clicks as possible. And savvy healthcare organizations are using chatbots to connect with users and prevent them from bouncing. Healthcare chatbots…
Most Americans struggle with understanding health information, making it crucial for healthcare marketers to communicate clearly.
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine print on a hospital bill. Hospital price transparency helps consumers learn about the cost of elective services before receiving them. This information is supposed to make healthcare more like other industries, where you know exactly…
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers and healthcare organizations alike benefitted. They’re clamoring for more. Patients are now seeking — no, demanding — more information, choices and value from healthcare organizations. This shift brings implications for marketing. And, we are here…
Hospitals that prioritize patient-centric services like virtual appointments, online scheduling, and user-friendly tools stand out as consumer-friendly organizations.
Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. Visuals such as images and videos are content marketing awesome sauce because they require less brainwork than words do. And nothing builds loyalty faster than a good online experience. If I see a dress online…
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