Use Social Media Trend Data to Boost Content Ideation
Updated April 2023 Your customer personas are on point. Your content is search optimized. And your social media accounts trumpet […]
Updated April 2023 Your customer personas are on point. Your content is search optimized. And your social media accounts trumpet […]
Updated April 2023 Keeping the content engine churning is no small feat. You have to manage content across your organization’s […]
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]
Updated May 2023 Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks […]
When consumers need help with health-related concerns, they pick up their phones. But not to call for assistance. Who has […]
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
Updated May 2023 Your digital newsletter is a warm, friendly “Hey there!” to subscribers. Newsletters done right result in a […]
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]
Choosing a hospital or doctor is completely different from choosing a sofa … isn’t it? How is it possible that […]
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]
Animation isn’t just for kids anymore. Although “animated videos” may conjure memories of munching on cereal while watching Saturday morning […]
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them […]
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a […]
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
This article is the third in our 3-part series on tips for interviewing stakeholders and using the information to create […]
This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to […]
This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get […]
Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media […]