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Marketing to doctors? Skip the jargon. Learn what works in physician marketing — from plain language to multichannel strategies that meet them where they are.
You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where words can make the difference between life and death. Now it’s time to focus on the how: How can you use plain language in healthcare writing? In 2023, we ran a healthcare marketing study to…
9 out of 10 American adults struggle with health literacy. This means most people find it challenging to understand health information and use it to make decisions about their care.
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