Content Findability Tips: How to Get More Eyes on Your Content
Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one […]
Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one […]
We get it. “Audit” is a dirty word to marketers. It feels a lot like cleaning out the attic — […]
AI has come a long way since ChatGPT’s launch in 2022. When you want original content, AI still can’t replace […]
Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s even on a screen […]
The year is 1995. You’re sitting in a dark theater when a desk lamp hops onto the screen, and the […]
You know what plain language writing is. You know why using plain language matters in healthcare content, where words can […]
Before we begin, let’s make one thing clear — we’ve always stood behind human-first, human-written content at Aha Media Group. […]
Clear language is essential to healthcare marketing. It makes health information easier to understand and is widely preferred by caregivers […]
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire […]
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? […]
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]
LinkedIn has more than 199 million U.S. users. Those users are your employees, colleagues, potential patients and future job candidates. […]
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for […]
With at least 95 million new posts per day on Instagram alone, there’s a lot of competition on social media […]
It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your […]
Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been […]
To many marketers, SEO is a scary monster under the bed. It keeps us up at night, wondering if we’re […]
January 2023 Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If […]
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]
Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]