Author: Teri Cettina

Medical-writer Turned Patient: Tips on Empathy in Content

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. I had just finished a project for a children’s hospital website. It was a tough job. After all, medical writing requires a delicate balance. We need to provide clear, useful information while conveying… Read more

5 Ways to Get Juicy Quotes From Interview Subjects 

My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. I was a good writer, but a horrible interviewer. Talking to university folks was a necessary but dreaded task. And my attitude about interviewing came through to my subjects. They often answered my questions in… Read more

About Teri Cettina

Teri Cettina

Teri Cettina has written about financial issues, parenting and health for more than 20 years. She deftly handles both consumer-oriented and business-to-business content. Her byline has appeared in major newsstand magazines, including Real Simple, Reader’s Digest, Parents and Working Mother. Teri also creates strategic, d... More >