Author: Teri Cettina

Talking About Stress for Patients with Cancer: 3 Tips

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer.  Many health systems seem to shy away from creating and promoting content about stress management and mental health. They shouldn’t. Patients who receive emotional as well as physical care often heal faster and… Read more

Making a Match: 3 Reasons Patients Choose the Doctors They Do

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer in 2018. When I was first diagnosed with cancer, the doctor in the ER gently handed me a piece of paper with a surgeon’s name on it. “This is the best pancreatic surgeon… Read more

COVID-19 Answers for Patients With Cancer

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. My most recent chemotherapy appointment marked the first time I had visited my local hospital since the COVID-19 crisis began.

Improve Communication Between Healthcare Teams and Patients: 3 Strategies

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer.

Medical-writer Turned Patient: Tips on Empathy in Content

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. I had just finished a project for a children’s hospital website. It was a tough job. After all, medical writing requires a delicate balance. We need to provide clear, useful information while conveying… Read more

5 Ways to Get Juicy Quotes & Write Content with Subject Matter Experts

My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. I was a good writer, but a horrible interviewer. Talking to university folks was a necessary but dreaded task. And my attitude about interviewing came through to my subjects. They often answered my questions in… Read more

About Teri Cettina

Teri Cettina

Teri Cettina has written about financial issues, parenting and health for more than 20 years. She deftly handles both consumer-oriented and business-to-business content. Her byline has appeared in major newsstand magazines, including Real Simple, Reader’s Digest, Parents and Working Mother. Teri also creates strategic, d... More >

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