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Author: Ahava Leibtag

The One Person Your Content Team Needs In Order To Be Succesful

People always ask me: We have great ideas. We have people who are capable of great execution. We know what we are supposed to be doing. So why is our workflow such a mess? What are we doing wrong? The Place Where Quality Content Goes to Die The answer, more times than I’d like to… Read more

Learn The Secret to Creative Content and How to Demystify Plain Language at Content Marketing World

Are you going to Content Marketing World this year? It’s one of my favorite conferences. It’s in Cleveland on Sept. 4–7. I’ll be speaking there (my 8th time!), giving 2 different talks. Rock Out With Me at Content Marketing World I’ve been listening to my favorite songs on repeat to help me prep for my… Read more

4 Ways to Add Video to Your Marketing Strategy

What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got some ideas to get you started. Video Content Is Becoming King Video is the top way to connect with consumers on virtually every social channel: A Facebook video reaches 135% more people organically than images… Read more

4 Ways to Up Your Email Open Rate

I get hundreds of emails every day – so marketing emails have to be really catchy to get my attention. (Unicorn emojis or free product offers are just not going to cut it). The reality is, most often I’m batch deleting them and moving on to emails that matter to me. When we send marketing… Read more

Aha Media is Growing!

I’ve been at a lot of conferences this year. And the one thing I keep hearing is, “It looks like Aha Media is really growing.” Which I love hearing almost as much as, “Wow, I really enjoyed your presentation!” The world of digital is ever-changing — and even our team can struggle (sometimes) to keep up…. Read more

How to Make Your Content Findable

Your content isn’t really useful or valuable until people can find it. So how do you get your content in front of the right people? The answer is 3 letters – but 3 letters that often cause panic because it seems so overwhelming: S – E – O But don’t panic. Our team of SEO experts has prepared an SEO… Read more

How to Spur an 100% Increase in Online Donations

What if you could swap new web content as easily as you do clothes in your closet? (I took 2 teenage girls shopping this weekend, so I know it’s not the easiest thing in the world.) And what if that resulted in 100% increase in online donations and 252% increase in visitors? Read on to find out… Read more

How to Use Your Facebook Budget

Remember billboards? Some of us aren’t lucky enough to forget. Because our executives are still asking us to buy ad space on them. Sometimes, it seems like Facebook ads are the new billboards: We’re spending money on ads that don’t necessarily help us achieve our goals. A Facebook ad only goes so far. If we… Read more

What is Conversational Writing? And How to Get It in Your Organization

Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just easier to use stiff English so it’s clear that I’m a professional communicator with a graduate degree and a working knowledge of bigly words. So how do you define conversational content in your organization? A few… Read more

Building a Content Strategy for Instagram

You know what I do at night? I sit down and watch Instagram. (I’m also in the middle of bingeing “The Wire.” Please don’t shame me for being behind.) Instagram is quickly becoming the new TV. With stories, they’ve revolutionized the way people watch content. And while Snapchat first introduced this form of content, Instagram… Read more

About Ahava Leibtag

Ahava Leibtag, MA

Ahava R. Leibtag has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. She... More >