Tag: Digital marketing

“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.” Charles Darwin said it. And we believe it. That’s why we’re making a HUGE change: We’re ungating our content. Gating Our Content Doesn’t Align With Our Mission Bottom line: We’re in the middle of… Read more

What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would be a realization that they need to name things differently. They need to provide content differently… People are asking questions that are not highly-medicalized or in a clinical way,” says Carrie Liken, Head of Industry, Healthcare at Yext…. Read more

My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my photos. She gets to see pictures of my daughter that other family members (who just stick to Facebook) never see. The belief that “seniors are only on Facebook” is totally false. My aunt is proof…. Read more

Your audience goes beyond the nearly 44 million adults who experience mental health problems each year — it includes their caregivers as well. In 2015, there were 8.4 million caregivers of people with mental health concerns. As you prioritize your content, consider these 5 tips for creating and curating behavioral and mental health content that… Read more

When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, not too short, but juuuust right. With that kind of confidence, we’d all live happily ever after, right? Maybe, but a problem stands in our way: Page ranking lacks the clear cause and effect of… Read more

This article is the third in our 3-part series on tips for interviewing stakeholders and using the information to create engaging, robust content. Start with part 1: 3 Steps to Prep for Interviewing a Healthcare Stakeholder Healthcare marketers know that a digital marketing strategy is like a bonfire – you need a lot of logs… Read more

What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got some ideas to get you started. Video Content Is Becoming King Video is the top way to connect with consumers on virtually every social channel: A Facebook video reaches 135% more people organically than images… Read more

Your content isn’t really useful or valuable until people can find it. So how do you get your content in front of the right people? The answer is 3 letters – but 3 letters that often cause panic because it seems so overwhelming: S – E – O But don’t panic. Our team of SEO experts has prepared an SEO… Read more

Remember billboards? Some of us aren’t lucky enough to forget. Because our executives are still asking us to buy ad space on them. Sometimes, it seems like Facebook ads are the new billboards: We’re spending money on ads that don’t necessarily help us achieve our goals. A Facebook ad only goes so far. If we… Read more

Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. Visuals such as images and videos are content marketing awesome sauce because they require less brainwork than words do. And nothing builds loyalty faster than a good online experience. If I see a dress online… Read more