Digital marketing | Aha Media Group

[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions

By Ahava Leibtag on COVID-19, What Did You Learn?

What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would be a realization […]

5 Examples of Senior Living Orgs Lighting Up Instagram

By Haley Hite on Blog, Content Marketing, Digital Strategy, Health Systems and Hospitals

My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my […]

Mental Health Content: 5 Tips to Engage Your Audience

By Marti Harris on Blog, Content development/ Copywriting, Content Marketing, Health Systems and Hospitals

Your audience goes beyond the nearly 44 million adults who experience mental health problems each year — it includes their […]

What’s The Best SEO Content Length for Your Healthcare Site?

By Michael Morton on Blog, Content development/ Copywriting, Digital Strategy, Health Systems and Hospitals

When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, […]

4 Ways Stakeholder Interviews Amp Up Your Content

By Laura Bloom on Blog, Health Systems and Hospitals

This article is the third in our 3-part series on tips for interviewing stakeholders and using the information to create […]

4 Ways to Add Video to Your Marketing Strategy

By Ahava Leibtag on Blog, Content Marketing, Digital Strategy, Video

What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got […]

How to Make Your Content Findable

By Ahava Leibtag on Blog, Content Marketing

Your content isn’t really useful or valuable until people can find it. So how do you get your content in front […]

How to Use Your Facebook Budget

By Ahava Leibtag on Content Marketing

Remember billboards? Some of us aren’t lucky enough to forget. Because our executives are still asking us to buy ad […]

6 Visual Content Marketing Tips

By Laura Bloom on Blog, Content Marketing

Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. […]

For Winning Content, Take a Cue from Cooking Videos

By Laura Bloom on Blog, Content Marketing

I’m a foodie, and since I can’t spend my whole day eating, I sometimes get my fix by watching cooking […]

The Top 10 Financial Ads of 2017

By Ahava Leibtag on Blog, Content Marketing

We love commercials. Really well done, thoughtful, humorous, inspiring ones, that is. For the past 5 years, we have curated […]

Why is Healthcare Digital Strategy Setting Marketing Strategy?

By Ahava Leibtag on Blog, Health Systems and Hospitals

Several of our healthcare clients have confided that they have a rather large challenge within their organizations. Digital strategists are […]

Do You Know the Difference Between Content Marketing and Sales?

By Ahava Leibtag on Blog, Content Marketing

A friend once asked me, “Do you know the difference between marketing and sales?” When I said no, he said, […]

The Growing Potential of Podcasts

By Ahava Leibtag on Blog, Content Marketing

A couple of weeks ago, Ian Altman invited me to appear on his podcast, “Grow My Revenue Business Cast” (listen to […]

Our New Content Marketing Tool

By Ahava Leibtag on Blog, Content Marketing

Want to build the right type of content for your audience every single time? We built a tool that helps you […]

5 Ways to Plan Ahead for SEO

By Ahava Leibtag on Blog, Content Marketing

It’s rapidly mutating. Think we’re talking about a scary virus? Think again. Search engine optimization (SEO) is what’s constantly evolving, and as a marketer, we want you to be aware of the latest changes. Recently, Rand Fishkin, the founder of Moz, talked about SEO strategies to future-proof your content. His argument? The best SEO comes not just from thinking about how search engines work today, but how they’ll work tomorrow.