Tag: social media marketing

How to Use Social Media for Healthcare in 2023: 6 Best Practices

By Rachel Ciervo in Aha Media, Blog, Content Marketing

If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]

Should Your Hospital Be on TikTok? 5 Considerations

By Laura Bloom in Blog, Content Strategy

Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]

10 Healthcare Brands to Watch on TikTok

By Rachel Ciervo in Blog, Content Strategy

Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]

The 10 Best Hospitals on Instagram

By Ahava Leibtag in Blog, Content Marketing, Health Systems and Hospitals

A picture can be worth a thousand words — and followers — on Instagram. Is your hospital down with the ‘Gram? Surprisingly, some of the biggest hospitals today are missing the opportunity to achieve a promotional slam-dunk. To help you get started, we’ve compiled a list of the top 10 hospitals you should be following — and how their strategies can help your organization become an Instagram rockstar, too.

[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly

By Ahava Leibtag in COVID-19, Digital Strategy, What Did You Learn?

What Did You Learn? Episode 19 “When you can promote content, when that’s one of your skills, you need to […]

[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter

By Ahava Leibtag in COVID-19, Health Systems and Hospitals, What Did You Learn?

What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, […]

Turn Hospital Website Content Into Social Media Material: 7 Examples

By Ahava Leibtag in Content development/ Copywriting, Content Marketing, Digital Strategy, Health Systems and Hospitals

Updated April 2023 Your marketing team works tirelessly to ensure that when users come to your website, they can easily […]

On the Social Media Marketing Frontlines of COVID-19

By Aha Media in Content Marketing, COVID-19

This is a guest post from Chloe Politis, Director of Digital and Social Media at the Mount Sinai Health System. […]

Get Your Doctors on Good Morning America with Strong SEO & Exceptional Storytelling

By Aha Media in Aha Media, Blog, Content development/ Copywriting, Content Marketing

A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell […]

5 Examples of a Health Infographic Done Right

By Haley Hite in Blog, Content Marketing, Health Systems and Hospitals

“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% […]

8 Financial Services Companies Crushing It on Instagram

By Susan Shain in Blog, Digital Strategy

Everybody and their cousin (and their friend who’s really into multi-level marketing) has a Facebook page. Which means it’s easy […]

8 Proven Ways to Help You Stand Out on Twitter

By Aha Media in Blog, Digital Strategy

Do you ever follow an organization’s Twitter account and think, “Wow they are rocking this! Likes, retweets, replies – they’ve […]

Beyond Plain Language: Using Interactive Content to Improve Health Literacy

By Ahava Leibtag in Blog, Content development/ Copywriting, Digital Strategy, Health Systems and Hospitals

Only one in 10 adults has the skills to obtain, process and use online health information. Even people with advanced […]