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Tag: Content writing

8 Ways to Keep Copy Short and Sweet to Make an Impact

There’s a reason for the cliché “short and sweet.” People like it when you get to the point. And since our attention span is about on par with a goldfish (meaning we both lose interest after about 8 seconds), it’s essential to get in, say your thing and get out – stat! A study published… Read more

4 Ways Stakeholder Interviews Amp Up Your Content

This article is the third in our 3-part series on tips for interviewing stakeholders and using the information to create engaging, robust content. Start with part 1: 3 Steps to Prep for Interviewing a Healthcare Stakeholder Healthcare marketers know that a digital marketing strategy is like a bonfire – you need a lot of logs… Read more

The Clock Is Ticking: 6 Steps for Getting the Most Out of Healthcare Stakeholder Interviews

This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to create engaging, robust content. Read part 1: 3 Steps to Prep for Interviewing a Healthcare Stakeholder. It’s exciting to have the opportunity to interview a stakeholder who has the information you need to pull together… Read more

3 Steps to Prep for Interviewing a Healthcare Stakeholder

This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get to create engaging and empathetic content. When I first started out as a health writer, the notion of interviewing a stakeholder was terrifying. Like many of my fellow writers, my gift is the written word,… Read more

Writing Tips From the Editor Who Rejects Everything

I attend the American Society of Journalists and Authors (ASJA) conference nearly every May. This year, the keynote speaker was Dan Jones. (Who?) Well, have you ever read the Modern Love column of The New York Times? (Of course you have!) Jones is the editor of that column. Hearing from the editor who (almost) always… Read more

Feeling Stuck? Move Forward Anyway

As a content strategist today, it’s easy to feel stuck. Our field keeps moving forward with new technologies like voice search and AI. Writers, editors and content strategists who are dealing with the “low-tech” end – communication, collaboration, creating copy – may feel left behind. In her closing keynote for Confab: The Content Strategy Conference,… Read more

5 Tips for Writers – Plus, a New One Every Wednesday

To up your writing game, all you need is Instagram or LinkedIn and 2-3 minutes per week. And what writer isn’t looking to up their game? Even seasoned professionals can use fresh ideas and inspiration to get the creative juices flowing. Every week, we share a new piece of writing advice on Instagram and LinkedIn,… Read more

Content Magician: Marti Harris

Just call us the Dumbledores of content. Our wands are our laptops. Our magic potion is a good cup of coffee. And while we don’t cast spells, many consider our work spellbinding. We are the Content Magicians of Aha Media: The writers, editors and strategists who produce the content that works wonders. We’re excited to… Read more

6 Steps to Blog Writing Magic

Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media blog a few months ago, I was intrigued but skeptical. I didn’t see myself as a blogger. But I’m always trying to hone my craft – so I decided to give it a go. After… Read more

What is Conversational Writing? And How to Get It in Your Organization

Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just easier to use stiff English so it’s clear that I’m a professional communicator with a graduate degree and a working knowledge of bigly words. So how do you define conversational content in your organization? A few… Read more