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10 Data-Driven Principles of Plain Language Writing blog featured image

10 Data-Driven Principles of Plain Language Writing

You know what plain writing is. You know why using plain language and everyday words matter in medical communication, where words can make the difference between life and death. Now it’s time to focus on the how: How can you use plain language in healthcare writing? In 2023, we ran a healthcare marketing study to…

12 Essential Elements for Your Hospital Brand Style Guide

Your brand style guide sets the tone and creates consistency in your organization’s channels. These 12 examples show what you need in your content guidelines.

Less is More: How to Write Concisely

Let’s say you want to become a more succinct writer. You search for something like “how to write more concisely” and open the first 2 search results (below ads, of course).