10 Data-Driven Principles of Plain Language
You know what plain language writing is. You know why using plain language matters in healthcare content, where words can […]
Tag: Content writing
10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
![[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-13-Video-Thumbnail.png)
[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions
What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would be a realization […]
Medical Writer Turned Patient: Tips on Empathy in Content
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Become a Better Writer in Just 5 Minutes a Day
Writing is a habit, not an art. Chapter 2 of Ann Handley’s Everybody Writes – and a reminder that consistency […]
8 Ways to Keep Copy Short and Sweet to Make an Impact
There’s a reason for the cliché “short and sweet.” People like it when you get to the point. And since […]
4 Ways Stakeholder Interviews Amp Up Your Content
This article is the third in our 3-part series on tips for interviewing stakeholders and using the information to create […]
The Clock Is Ticking: 6 Steps for Getting the Most Out of Healthcare Stakeholder Interviews
This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to […]
3 Steps to Prep for Interviewing a Healthcare Stakeholder
This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get […]
Writing Tips From the Editor Who Rejects Everything
I attend the American Society of Journalists and Authors (ASJA) conference nearly every May. This year, the keynote speaker was […]
Feeling Stuck? Move Forward Anyway
As a content strategist today, it’s easy to feel stuck. Our field keeps moving forward with new technologies like voice […]
5 Tips for Writers – Plus, a New One Every Wednesday
To up your writing game, all you need is Instagram or LinkedIn and 2-3 minutes per week. And what writer […]
Content Magician: Marti Harris
Just call us the Dumbledores of content. Our wands are our laptops. Our magic potion is a good cup of […]
The Blog Writing Process: 6 Essential Steps
Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media […]
What is Conversational Writing? And How to Get It in Your Organization
Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just […]
6 Visual Content Marketing Tips
Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. […]
Why Your Power Content is The Most Important
Recently, I was discussing how to rewrite 4,000 pages of a website with a potential client. We talked about which […]
Crutch Words, You Are Going Down!
Like many people, I’m resolving to get rid of clutter. But I’m not talking about clearing out my closets or […]
How to Make Your Content Have an Impact
Recently, a donor sent $1,000 check – unsolicited – to one of our clients, a foundation researching a rare genetic disease. […]
This is a Trick Blog Post
Last year, I spoke to my son’s 3rd grade class about being a writer. During Q&A, one of the kids […]
5 Ways a 100-Mile Bike Ride is Like Content Writing
This summer, I completed my first century, which is a 100-mile bike ride. I normally ride with friends or my […]
Passive Voice Should Be Avoided By You
We all have that friend who just cannot tell a story. You know the one I’m talking about, right? Every […]
Main Street vs. Alleyway: Understanding Differences Between Web and Blog Content
My husband and I went to Italy for our honeymoon 10 years ago. We arrived in Rome early in the […]
What’s a Language Board? Does it Matter?
LOL! FOMO. Bigly. (That’s a real word, shockingly.) Language is always changing. It’s an adaptive technology designed so humans can […]
