Tag: Content writing

[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions

What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would be a realization that they need to name things differently. They need to provide content differently… People are asking questions that are not highly-medicalized or in a clinical way,” says Carrie Liken, Head of Industry, Healthcare at Yext…. Read more

Medical-writer Turned Patient: Tips on Empathy in Content

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer. I had just finished a project for a children’s hospital website. It was a tough job. After all, medical writing requires a delicate balance. We need to provide clear, useful information while conveying… Read more

How to Become a Better Writer in Just 5 Minutes a Day

At Aha Media, our team of experienced writers produces content that resonates with readers and converts them to customers. How do we become better writers? How do we hone our skills, keep our writing sharp and consistently turn out high-quality content? We write – often. We write, we write again, and we write some more…. Read more

8 Ways to Keep Copy Short and Sweet to Make an Impact

There’s a reason for the cliché “short and sweet.” People like it when you get to the point. And since our attention span is about on par with a goldfish (meaning we both lose interest after about 8 seconds), it’s essential to get in, say your thing and get out – stat! A study published… Read more

4 Ways Stakeholder Interviews Amp Up Your Content

This article is the third in our 3-part series on tips for interviewing stakeholders and using the information to create engaging, robust content. Start with part 1: 3 Steps to Prep for Interviewing a Healthcare Stakeholder Healthcare marketers know that a digital marketing strategy is like a bonfire – you need a lot of logs… Read more

The Clock Is Ticking: 6 Steps for Getting the Most Out of Healthcare Stakeholder Interviews

This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to create engaging, robust content. Read part 1: 3 Steps to Prep for Interviewing a Healthcare Stakeholder. It’s exciting to have the opportunity to interview a stakeholder who has the information you need to pull together… Read more

3 Steps to Prep for Interviewing a Healthcare Stakeholder

This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get to create engaging and empathetic content. When I first started out as a health writer, the notion of interviewing a stakeholder was terrifying. Like many of my fellow writers, my gift is the written word,… Read more

Writing Tips From the Editor Who Rejects Everything

I attend the American Society of Journalists and Authors (ASJA) conference nearly every May. This year, the keynote speaker was Dan Jones. (Who?) Well, have you ever read the Modern Love column of The New York Times? (Of course you have!) Jones is the editor of that column. Hearing from the editor who (almost) always… Read more

Feeling Stuck? Move Forward Anyway

As a content strategist today, it’s easy to feel stuck. Our field keeps moving forward with new technologies like voice search and AI. Writers, editors and content strategists who are dealing with the “low-tech” end – communication, collaboration, creating copy – may feel left behind. In her closing keynote for Confab: The Content Strategy Conference,… Read more

5 Tips for Writers – Plus, a New One Every Wednesday

To up your writing game, all you need is Instagram or LinkedIn and 2-3 minutes per week. And what writer isn’t looking to up their game? Even seasoned professionals can use fresh ideas and inspiration to get the creative juices flowing. Every week, we share a new piece of writing advice on Instagram and LinkedIn,… Read more