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Tag: SEO

Why You Need to Add Patient Education Material to Your Website, Pronto

Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a successful digital marketing strategy. You need online content describing conditions, tests and treatments for the information-hungry consumer. Yes, this type of health information already exists on sites such as WebMD. But why lose users to… Read more

5 Steps to Fight Fake Healthcare News with Trustworthy Content

You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a real problem — and causing real damage. How Google is Fighting Fake Healthcare News Google and social media channels are combating the problem by: Rewarding sites that have reliable content Penalizing ones that produce inaccurate,… Read more

What’s The Best SEO Content Length for Your Healthcare Site?

When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, not too short, but juuuust right. With that kind of confidence, we’d all live happily ever after, right? Maybe, but a problem stands in our way: Page ranking lacks the clear cause and effect of… Read more

Don’t Tank Your SEO: Choose the Right Keywords

Sometimes, using a keyword tool feels like shopping on Amazon. You suspect the perfect choice is out there, but it’s easy to feel overwhelmed by the suggestions. Do you go with the most popular item, even if it doesn’t quite fit your needs? What if you spot a great match but then realize it only… Read more

How to Make Your Content Findable

Your content isn’t really useful or valuable until people can find it. So how do you get your content in front of the right people? The answer is 3 letters – but 3 letters that often cause panic because it seems so overwhelming: S – E – O But don’t panic. Our team of SEO experts has prepared an SEO… Read more

Chocolate and Community: Content Lessons Courtesy of Willy Wonka

Reading the beloved “Charlie and the Chocolate Factory” with my daughter made me think about chocolate, of course – but also about good business. Willy Wonka is a creative, entrepreneurial genius. He crafts the most seductive sweets, hides golden tickets to amplify sales and dangles the elusive promise of the Everlasting Gobstopper. The guy is… Read more

Wrapping SEO into Your Content Strategy Process

“Our content isn’t really useful or valuable until people can find it. And so, it’s really important for us I think, as content strategists, to really embrace the best practices of SEO.“- Ahava Leibtag How do we make sure that we are wrapping SEO into our content strategy? Not only do we need to include… Read more

7 SEO Tips for Your Content

For SEO, it’s not enough to simply say content is king. You must identify your audiences and keep them engaged. Answer their questions and meet their needs. And above all, provide them with unique, shareable experiences. You can’t stop there, though. Without a solid framework that meets the technical challenges of SEO, people may never… Read more

How to Pick the Right Content Type

Isn’t the world of modern marketing great? Now, instead of having to worry about just one kind of content—like written articles—you also have to worry about podcasts, videos and infographics. How is one content marketer supposed to do it all? And how do you get the budget you need to make it all happen? Download… Read more

3 SEO Updates for 2017

Oh, the game of SEO. It just keeps changing on us, doesn’t it? Well the good news is, we’re staying on top of it for you. 3 SEO Tips for 2017 SEO is now about focusing on user experience: As the search engines become more sophisticated (really? I still can’t find what I’m looking for), they’ve… Read more