Sometimes, using a keyword tool feels like shopping on Amazon. You suspect the perfect choice is out there, but it’s easy to feel overwhelmed by the suggestions. Do you go with the most popular item, even if it doesn’t quite fit your needs? What if you spot a great match but then realize it only… Read more
Your content isn’t really useful or valuable until people can find it. So how do you get your content in front of the right people? The answer is 3 letters – but 3 letters that often cause panic because it seems so overwhelming: S – E – O But don’t panic. Our team of SEO experts has prepared an SEO… Read more
Reading the beloved “Charlie and the Chocolate Factory” with my daughter made me think about chocolate, of course – but also about good business. Willy Wonka is a creative, entrepreneurial genius. He crafts the most seductive sweets, hides golden tickets to amplify sales and dangles the elusive promise of the Everlasting Gobstopper. The guy is… Read more
“Our content isn’t really useful or valuable until people can find it. And so, it’s really important for us I think, as content strategists, to really embrace the best practices of SEO.“- Ahava Leibtag How do we make sure that we are wrapping SEO into our content strategy? Not only do we need to include… Read more
For SEO, it’s not enough to simply say content is king. You must identify your audiences and keep them engaged. Answer their questions and meet their needs. And above all, provide them with unique, shareable experiences. You can’t stop there, though. Without a solid framework that meets the technical challenges of SEO, people may never… Read more
Isn’t the world of modern marketing great? Now, instead of having to worry about just one kind of content—like written articles—you also have to worry about podcasts, videos and infographics. How is one content marketer supposed to do it all? And how do you get the budget you need to make it all happen? Download… Read more
Oh, the game of SEO. It just keeps changing on us, doesn’t it? Well the good news is, we’re staying on top of it for you. 3 SEO Tips for 2017 SEO is now about focusing on user experience: As the search engines become more sophisticated (really? I still can’t find what I’m looking for), they’ve… Read more
The #1 question I get asked about content marketing is: How do I sell it to my bosses? Well now you have some answers. In our new eBook, 10 Content Marketing Answers For Healthcare CMOs, we give you all the information you need to convince your executives and teams that content marketing is a long-term strategy… Read more
Recently, a client told us they wanted to write 2,500-word articles on healthcare topics to increase their findability on search engines.
And we gulped. 2,500 words on any topic sounds like a lot. And even if it would increase your findability, would people really stay and read it? So we did what we love to do — researched the topic to find out if this strategy makes sense. Here’s what we found out.
It’s rapidly mutating. Think we’re talking about a scary virus? Think again. Search engine optimization (SEO) is what’s constantly evolving, and as a marketer, we want you to be aware of the latest changes. Recently, Rand Fishkin, the founder of Moz, talked about SEO strategies to future-proof your content. His argument? The best SEO comes not just from thinking about how search engines work today, but how they’ll work tomorrow.