The beginning of the year is a great time to look back. I love rereading our content from the previous […]
A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell […]
This year was my 4th time going to CMWorld since its inception in 2011. You’d think after attending so many […]
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a […]
You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a […]
When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, […]
Sometimes, using a keyword tool feels like shopping on Amazon. You suspect the perfect choice is out there, but it’s […]
Your content isn’t really useful or valuable until people can find it. So how do you get your content in front […]
Reading the beloved “Charlie and the Chocolate Factory” with my daughter made me think about chocolate, of course – but […]
“Our content isn’t really useful or valuable until people can find it. And so, it’s really important for us I […]
For SEO, it’s not enough to simply say content is king. You must identify your audiences and keep them engaged. […]
Isn’t the world of modern marketing great? Now, instead of having to worry about just one kind of content—like written […]
Oh, the game of SEO. It just keeps changing on us, doesn’t it? Well the good news is, we’re staying on […]
The #1 question I get asked about content marketing is: How do I sell it to my bosses? Well now […]
Recently, a client told us they wanted to write 2,500-word articles on healthcare topics to increase their findability on search engines.
And we gulped. 2,500 words on any topic sounds like a lot. And even if it would increase your findability, would people really stay and read it? So we did what we love to do — researched the topic to find out if this strategy makes sense. Here’s what we found out.
It’s rapidly mutating. Think we’re talking about a scary virus? Think again. Search engine optimization (SEO) is what’s constantly evolving, and as a marketer, we want you to be aware of the latest changes. Recently, Rand Fishkin, the founder of Moz, talked about SEO strategies to future-proof your content. His argument? The best SEO comes not just from thinking about how search engines work today, but how they’ll work tomorrow.
We hope you are enjoying our three part series on SEO success for 2015. In our last two SEO posts, […]
When writing content for the web, there’s so much you have to juggle: How users search for information, how they […]
If your website isn’t converting, look no further than your landing page. Landing pages aren’t like other web pages. Their […]
As we begin a new year, you should be concerned with the rapidly changing factors that influence search engine optimization. […]
I know one of the most pressing issues on your mind is how your customers find your content. That’s because […]