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Tag: seo

How PR Impacts SEO in Healthcare Marketing Website blog feature image

PR Is Back: Why It Matters in Healthcare Search Optimization

Marketing to doctors? Skip the jargon. Learn what works in physician marketing — from plain language to multichannel strategies that meet them where they are.

Upgrade Your SEO Playbook: How to Win AI Search Traffic blog featured image

Upgrade Your SEO Playbook: How to Win AI Search Traffic

“AI is going to take your job.” “Marketers will be obsolete in 5 years.” We’ve all heard these tired doomsday predictions. If you’re a marketer worth your salt, it’s highly unlikely AI will take your job. But it will take your search traffic. How much traffic you lose will depend on how well you adapt…

Content Findability Tips: How to Get More Eyes on Your Content blog featured image

Content Findability Tips: How to Get More Eyes on Your Content

Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one standing — crouching alone in a bush, hearing all the neighborhood kids having fun without you. Marketing has a lot in common with hide-and-seek — both come with a lot of anxiety about being found….

Optimize Your Healthcare Content: Understanding the 4 Types of SEO blog featured image

The 4 Types of SEO Healthcare Marketers Need to Know

SEO is the “scary monster under the bed” of marketing. It keeps marketers up at night, wondering if they’re doing enough … or if they’re doing it right … or if they’ll ever see the fruits of their labor on Google search results pages.