You cannot manage what you cannot measure.
Often, clients ask us to write new content or edit existing content for a content refresh. Our first step? Understanding their current content landscape.
What does the content look like right now? How is it performing? Armed with this real data, we can then help make the best decision about how to change and improve content.
There are 3 types of content audits and assessments we provide:
We examine your content to assess the overall quality and clarity of messaging. We evaluate content for:
After our assessment, we recommend content opportunities and best practices that make sense for your organization. If you’re looking for content development, we seamlessly take that strategy and turn it into content that delivers results.
We take a deep dive into your competitors’ content to analyze what they’re doing well and where you have an advantage (or where you can create one). We review the competition’s:
With these findings, we present key areas of opportunity for content development within your organization.
We build a map of your web pages, so you can see how they all relate and link. Then we overlay your analytics data so you can see how customers are moving throughout the site. These maps help you:
After analyzing the content maps, we grade each page. Then a full picture emerges of how your content is performing. We also recommend options to fill content gaps with content your users are searching for on the web.
Ready to improve your content? Contact us today.
Need to convince your team that it’s time to start a content audit, assessment or competitive gap analysis? Here’s a brief synopsis of what Aha Media can do for you.
Aha Media worked with our firm to help educate us on content strategy using their skills, tools, and proven framework for a broad firm wide content initiative as we evolve to meet the needs of our clients. Not only is Aha Media one of the best in the field, but they were engaged with the best interests of our clients and our firm right from the start of our project. Aha Media is and continues to be committed to the success of our business and continuing to help us use content as a strategic asset for the benefit of our clients. We are very pleased with the results of our engagement and would welcome working with the Aha Media team in the future.
Social engagement starts with great content, a truth that Aha Media knows well. They marry content strategy with a holistic approach to web strategy and social engagement. What will inspire action? Spark emotion? And motivate your audiences to share with the people that they care about? Aha Media always digs for answers and points the way.