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Team

Content Magicians

Meet a team of people who are making the web safer, one word at a time.

Ahava Leibtag, MA

Founder and President

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Ahava Leibtag, MA
Founder and President

Ahava R. Leibtag has more than 15 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. She is the author of The Digital Crown: Winning at Content on the Web.

Ahava’s position as a Communications Strategist for a government agency gave her unique perspective in writing customer-centric prose. Previously, she worked in the Corporate Communications department of Russell Reynolds Associates, a leading international executive recruiting firm. Ahava has also worked for two major advertising agencies, a commercial production company and also served as the metro beat reporter for The Jerusalem Post.

Ahava received her M.A. from Georgetown University and her B.A. from Stern College for Women of Yeshiva University. She lives in the Washington, D.C., metropolitan region.

Want to hire Ahava as a speaker? See her past presentations.

Emily Broderick

Director of Content Development

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Emily Broderick
Director of Content Development

Emily is a writer, storyteller and strategic thinker who leads Aha Media’s content development projects. She has over 10 years of experience working as a marketing and communications professional across healthcare, government, higher education and nonprofit organizations.

Emily received her BA in journalism from the University of Massachusetts, where she found her passion for research and writing about health policy. She lives on the North Shore of Massachusetts where she enjoys practicing yoga and exploring the outdoors.

Jena G. Triggs

Director of Talent

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Jena G. Triggs
Director of Talent

Jena G. Triggs is an award-winning health journalist and writer with proven success in fast-paced, deadline-driven environments and project management. With more than a decade of experience as a television producer covering a variety of topics, including health news, her passion is dissecting and communicating complex topics in a way that helps people understand the subjects that matter most to our community.

Jena’s diverse interests and skills include raising millions of dollars for the Muscular Dystrophy Association through their annual telethon, traveling to New Orleans to help support and bring awareness to the building efforts there post-Katrina and managing and rebranding web content for a prestigious Boston-area television station. She has also completed a national health care journalism fellowship program and her awards include an Emmy for Health/Science reporting.

Jena graduated Cum Laude with a B.S. in journalism from Boston University.

Anna Jolly Duval

Project Manager

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Anna Jolly Duval
Project Manager

Anna Jolly Duval has more than 10 years of content strategy and marketing experience. Most recently, she worked as a senior editor on a variety of digital and print projects in the health care, insurance and financial industries. She enjoys all phases of the creative process, especially maintaining quality and keeping everything on track. Anna began her career as an editor and crime reporter for her hometown newspaper. She currently lives in Saratoga Springs, N.Y.

Kate Schmieding

Project Manager

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Kate Schmieding
Project Manager

Kate is a lifetime project manager and copywriter with a decade of experience in technology marketing and entertainment communications. She spent 11 years in California at high profile companies like Ubisoft and Warner Bros. Records and just relocated back to Upstate New York to enjoy the country life. Kate is an award-winning writer with 4 Game Marketing Awards for her work in digital content for the video game industry. She is a dedicated mother and enjoys traveling and sewing in her free time. She holds a B.A from Emerson College.

Sarah Malakoff

Project Manager

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Sarah Malakoff
Project Manager

Sarah Malakoff’s expertise is rooted in deadline-oriented journalism; The Seattle Times and Milwaukee Journal-Sentinel are among the high-caliber publications on her résumé.

Her career evolved from writing and editing into account management. She led global lifecycle marketing for the Starwood Preferred Guest® program, revitalized the Cambria® Hotels & Suites brand, developed the image and voice for DC luxury real estate, directed digital campaigns for federal credit unions, and told the stories of people helped by nonprofits.

She understands the value of brand voice, the importance of the client-agency relationship, and the motivation of positive project results. Sarah has firsthand experience with marketing teams’ processes, deadline pressures, and consumer expectations, and it’s her pleasure to make every project run smoothly from start to finish.

Betsey Royston

Director, Business Management and Operations

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Betsey Royston
Director, Business Management and Operations

Betsey Royston has more than seven years of Public Accounting experience.  Throughout her career, she has helped clients in a variety of industries with audit and compliance work.  Betsey joined Aha Media Group in 2014 and manages the financial aspects of our business.  Previously, Betsey worked for Ernst & Young as a manager and small CPA firm.  She has a BS in Accounting from Boston College’s Carroll School of Management.

Talia Eisen, MBA

Marketing Manager

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Talia Eisen, MBA
Marketing Manager

Talia manages all of the marketing for Aha Media and also serves as a content strategist on many projects. Previously, Talia improved the sales and marketing of an online retail company, creating various systems for better customer service and record keeping. She received her BS in Marketing from Sy Syms School of Business and her MBA from Bar Ilan University in Israel. Talia joined Aha Media in 2011.

Anna Hrach

Content Strategist

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Anna Hrach
Content Strategist

Anna is a content strategist who has over 11 years of experience working with organizations ranging from up-and-coming startups to Fortune 500s. Her industry experience also includes pharmaceuticals, healthcare, hospitality, insurance, consumer packaged goods, banking and higher education.

Anna received her BS in advertising and public relations from Northern Arizona University. She lives in the heart of Phoenix, Arizona where she enjoys plenty of year-round sunshine.

Gila Rose, MS

Senior Content Writer/ Content Editor

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Gila Rose, MS
Senior Content Writer/ Content Editor

Gila is an experienced copywriter and editor who specializes in helping businesses find their unique voice. She writes and edits Web and print content in a wide range of industries, including government, travel, and healthcare. Gila teaches creative writing and enjoys helping people express complex ideas in accessible language. She has a MS in Literacy Education from Hunter College. Gila joined Aha in 2009.

Liesl Wiederkehr

Senior Content Writer/ Content Editor

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Liesl Wiederkehr
Senior Content Writer/ Content Editor

Liesl specializes in writing about research for consumer audiences, especially translating research from the lab to the field. She develops content for corporate and nonprofit organizations that promotes their services and educates their audiences. Liesl holds a B.S. and professional certifications from Georgetown University, and has more than nineteen years’ experience in writing and editing.

Michael Morton, MS

Senior Content Writer/ Content Editor

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Michael Morton, MS
Senior Content Writer/ Content Editor

As a health writer, Michael seeks to make complex and important topics accessible to his readers. He previously covered health care for a daily paper in Massachusetts. In addition to completing a national health reporting fellowship, Michael holds a BA from Northwestern University and an MS from Columbia Journalism School. His work has been honored by the National Association of Health Care Journalists.

Susanna Donato

Senior Content Writer/ Content Editor

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Susanna Donato
Senior Content Writer/ Content Editor

Susanna has written about health care for more than 20 years, with a background in communications and marketing, as well as B2B and B2C content development. Several business associations have honored her work, and she’s also published essays and other creative work. She received a bachelor’s degree in English literature (with a history minor and an environmental science focus) from the University of Colorado, is an active member of Lighthouse Writers Workshop in Denver and completed CU’s Mini Med School.

Geri Clark

Content Editor

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Geri Clark
Content Editor

Geri is a writer and editor whose work about science and medicine has appeared in outlets ranging from ABC News and the Discovery Channel to the Journal of the National Cancer Institute and Scholastic classroom publications. She feels passionately that science and medical writing should be understandable and enjoyable for lay audiences of all ages.

Geri has a BS in neurobiology and animal behavior from Cornell University and an MA from the Science, Health and Environmental Reporting program at NYU. She lives in Connecticut with her husband, teenaged son, two dogs and three cats.

Steph Wilson

Content Editor

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Steph Wilson
Content Editor

As a writer and editor with more than 12 years of experience in healthcare marketing, Steph has a gift for transforming complex health information into vibrant, reader-friendly copy. She sees copyediting as a balance between applying rules and creative problem solving – and thoroughly enjoys working with writers to craft the perfect story.

Steph lives in Denver and earned her BA in Journalism from Colorado State. When she doesn’t have her nose to the grindstone, she’s out discovering creative ways to feed her heart and soul.

Zach Vinson

Content Editor

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Zach Vinson
Content Editor

Zach is experienced in all things “content.” His work includes everything from editing novels to developing international healthcare content, from consulting on SEO and content strategy to creating digital marketing campaigns for large hospital systems. His attention to detail and love for the written word tie all these threads together. Zach has a B.A. from Cornerstone University, where he studied music and literature, and currently resides in Nashville, Tennessee.

Amy Paturel

Senior Content Writer

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Amy Paturel
Senior Content Writer

Amy is an award-winning health journalist and blogger whose work frequently appears in Prevention, AARP, Parents and SKY Magazine, as well as custom publications and websites including Neurology Now, WebMD and BabyCenter.com. A passionate essayist, Amy also teaches personal essay writing to students across the globe.

Prior to becoming a journalist, Amy analyzed health behaviors for the United States Department of Agriculture and the Department of Health Services. She holds masters degrees in nutrition and public health from Tufts University in Boston.

Jeannette Moninger, MS

Senior Content Writer

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Jeannette Moninger, MS
Senior Content Writer

Jeannette’s commitment to healthful living is evident in the countless health, fitness and parenting articles she’s written for Family Circle, Redbook, Fitness, ParentsPrevention, Women’s Health, WebMD and others. Several of her articles have received awards including a Folio Editorial Excellence Award, five National Health Information Awards, a Meredith Corporation Creative Excellence Award, and a Planned Parenthood Maggie Award for Media Excellence. She has a master’s degree in corporate communication from Radford University in Virginia, and a bachelor’s degree in mass media communications from Bethany College in West Virginia.

Laura Bloom, MBA

Senior Content Writer

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Laura Bloom, MBA
Senior Content Writer

A 20-plus-year veteran of the healthcare industry, Laura’s previous work includes technical writing and project management roles at UnitedHealth Group, WebMD and a federally funded quality improvement organization. Laura has a passion for helping consumers make informed decisions about their care, which is why she became a content writer. Laura has been with Aha Media since 2013.

Laura received her BA in corporate communication from Northern Illinois University and her MBA from Keller Graduate School of Management. Laura currently lives in Northern Virginia. In her free time, she enjoys cycling in the foothills of the Shenandoah Mountains.

Jessica Wozinsky

Content Writer

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Jessica Wozinsky
Content Writer

Jessica has over ten years of experience as a writer and editor. A former magazine editor, she’s been on staff at Rachael Ray Every Day, Weight Watchers Magazine and Parade. She’s written about health, fitness, food, beauty and interviewed hundreds of celebrities.

While at Weight Watchers International, Jessica went on to manage social media for the entire U.S. brand, directed their blogger network and penned a weekly fitness column that was translated into multiple languages.

As the Social Media Manager for Parade Media Group, Jessica successfully bridged print, online and social media to tell cohesive, compelling and engaging stories. Her most glamourous workday ever was when she live-tweeted from the Oscars red carpet.

Jessica is an Ironman athlete, three-time marathoner and once ran up all 1,860 steps to the top of the Empire State Building. She continues to have a passion for fitness even though, these days, her main form of exercise is chasing around her two young sons.

Judi Ketteler

Content Writer

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Judi Ketteler
Content Writer

Judi Ketteler has been writing stories since she was old enough to hold a pencil. She got her start working at an agency as a copywriter, but has been on her own since 2002.

An award-winning journalist, Judi has written for dozens of publications, such as American Baby, American Heart Association, AOL.com, Better Homes & Gardens, Cleveland Clinic, The New York Times, Runner’s World, Self, Women’s Health, and many others.

Judi is currently writing a young adult novel. When she’s not writing, Judi loves running and yoga. She also enjoys shopping for vintage linens and retro finds at flea markets in Cincinnati, OH, where she lives with her husband and two young children.

Juliann Schaeffer

Content Writer

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Juliann Schaeffer
Content Writer

An experienced health writer, Julie pairs an affinity for science with a wordsmith skill set to create content that’s medically accurate, innately empathetic and engaging. She’s written for multiple national news and consumer health outlets (print and digital) as well as corporate and healthcare organizations. With the right mix of expert commentary, science, and style, Julie strives to tell the human story behind today’s health headlines and lifestyle trends, for professional and consumer audiences.

Julie holds a B.A. in professional writing from Kutztown University in Pennsylvania. Currently based outside Philadelphia, Pa., she prefers to write from her office overlooking a tangled but well-intentioned tomato garden.

Kara Baskin

Content Writer

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Kara Baskin
Content Writer

Kara Baskin is a lifestyle journalist who has worked for The New Republic, New York Magazine, Boston Magazine, and the Boston Globe. Her writing has also appeared in The New York Times, The New York Observer, The Washington Post, Elle, AARP, and Women’s Health. She is the co-author of “Size Matters” (Penguin Random House, 2007), an accessible guide to the male reproductive system.

She graduated from Mount Holyoke College and began her career at NBC National News in Washington, DC. She lives outside Boston with her husband and two very energetic little boys.

Kirsten Weir

Content Writer

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Kirsten Weir
Content Writer

Kirsten Weir is an award-winning journalist and writer whose work has appeared in magazines, including Discover, New Scientist, Scientific American Mind and Psychology Today. She also creates print and digital content for educational publishers, trade and custom publications and major nonprofit and professional organizations.

Kirsten is skilled at finding just the right voice and style for each individual client and has written for audiences ranging from elementary-school kids to healthcare and scientific professionals (and nearly everyone in between). She has a B.A. in biology from Kalamazoo College and an M.A. in journalism from New York University’s Science, Health and Environmental Reporting Program.

Sarah Handzel, BSN, RN

Content Writer

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Sarah Handzel, BSN, RN
Content Writer

Sarah began writing professionally in 2016 as a way to use her medical knowledge beyond the bedside. Before hanging out her shingle, she worked as a registered nurse in multiple specialties, including pharmaceuticals, operating room/surgery, endocrinology, and family practice. With over nine years of clinical practice experience, her unique insights into the healthcare industry help her craft compelling content that targets healthcare consumers and clinicians.

Sarah counts many well-known healthcare organizations and businesses among her freelance clients, including Mayo Clinic, Johnson & Johnson, and Healthgrades. When she’s not writing, she enjoys yoga, scuba diving, and exploring local craft breweries with her husband.

Teri Cettina

Content Writer

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Teri Cettina
Content Writer

Teri Cettina has written about financial issues, parenting and health for more than 20 years. She deftly handles both consumer-oriented and business-to-business content. Her byline has appeared in major newsstand magazines, including Real Simple, Reader’s Digest, Parents and Working Mother. Teri also creates strategic, digital content for companies ranging from hospital systems to insurance companies.

Teri holds a BA in Communications from the University of Portland and attended Stanford University’s Publishing Course for Professionals. She and her husband have two daughters and live in Portland, Oregon–famous for its rain, green spaces, urban chickens, and awesome food carts!

Marti Harris

Content Writer/ Content Editor

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Marti Harris
Content Writer/ Content Editor

For over two decades, Marti has been blending disparate concepts and facts into rich, colorful, targeted and optimized content.  Working within a variety of industries she balances big ideas with audience attributes to create better online content.

At Aha Media she serves as a writer and editor; she helps clients break through the clutter to effectively convey their message in a results-generating way.

Marti received her BA from Hamline University and her MA in Media and Public Affairs from The George Washington University.  She now resides in central Pennsylvania with her husband and two young children. When she’s not writing, she tends to a vegetable garden, 2 cats, 3 dogs and 9 chickens.

Melissa Leo

Executive Assistant

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Melissa Leo
Executive Assistant

Melissa has more than 10 years experience in marketing and project management in the health and wellness industry. She has managed numerous online and print campaigns for a variety of healthy lifestyle magazines, books, DVDs, and other health products. She most notably managed promotions for Runner’s World and Prevention magazines. She enjoys spending time with her family, including her two young children who keep her on her toes daily.

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