Meet our team of amazing writers, editors, content strategists and account managers.
Ahava R. Leibtag has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. She is the author of The Digital Crown: Winning at Content on the Web.
Ahava’s position as a Communications Strategist for a government agency gave her unique perspective in writing customer-centric prose. Previously, she worked in the Corporate Communications department of Russell Reynolds Associates, a leading international executive recruiting firm. Ahava has also worked for two major advertising agencies, a commercial production company and also served as the metro beat reporter for The Jerusalem Post.
Ahava received her M.A. from Georgetown University and her B.A. from Stern College for Women of Yeshiva University. She lives in the Washington, D.C., metropolitan region.
Want to hire Ahava as a speaker? See her past presentations.
Kim Kelly has over fifteen years experience in agency client services and account management. She is a digital marketing enthusiast who excels in customer satisfaction, strong leadership, strategic insight and a performance-focused approach.
Kim has successfully defined and managed multi-channel, integrated, digital marketing programs for financial, real estate, retail, travel, entertainment, pharmaceutical and business to business companies.
Kim has her BS and MBA in Marketing from Fairleigh Dickinson University. She lives in Northern New Jersey.
Nell Janardhan has 8+ years of experience bridging strategy, finance and technology to meet business objectives. She has collaborated with Executive Teams in the development of long-term strategic and operational plans.She has also led development of financial plans and analyzing key metrics for day-to-day operations in multiple industries. Nell enjoys problem solving and has constantly driven process improvements across functions. She has an MBA from University of Maryland, College Park and an B.S in Engineering.
Kate is a lifetime project manager and copywriter with a decade of experience in technology marketing and entertainment communications. She spent 11 years in California at high profile companies like Ubisoft and Warner Bros. Records and just relocated back to Upstate New York to enjoy the country life. Kate is an award-winning writer with 4 Game Marketing Awards for her work in digital content for the video game industry. She is a dedicated mother and enjoys traveling and sewing in her free time. She holds a B.A from Emerson College.
Clarissa Ulep has over 13 years of experience in agency client services and account management. She also has management experience that enhances strategic planning for digital marketing, business development, and internal operations. Clarissa has her Bachelors of Arts in English with a concentration in writing from William Paterson University. She is originally from the Northern New Jersey area but now resides in Las Vegas, Nevada.
Shelley Heinrichs has over seven years of experience in account management and digital marketing strategy in the healthcare industry. She has provided client services for a variety of healthcare fields, including hospice care, hospital systems, primary care, psychiatry, dentistry, pediatrics, and OBGYN.
Shelley has her BA in Applied Linguistics and an English literature secondary education licensure from California State University, Fresno. She lives with her husband and two children in Wilmington, North Carolina. After work, you’ll find her at the beach or at home trying to keep her roses alive.
Brianne brings experience in both the book publishing and education fields. As a former high school English teacher, she enjoys creative problem solving and finding ways to simultaneously satisfy the needs of many stakeholders. Having worked in book editing and production at a major publishing house, she developed strong time management skills, the ability to juggle many projects simultaneously, and an eye for good writing and clean design. Brianne has a Bachelor’s in English from Boston University and a Master’s in Education from Georgia State University.
When not working, Brianne is usually running… either for exercise and enjoyment or to keep up with her two young children. Her other hobbies include singing, cooking, and book club. She lives in the Virginia suburbs of Washington, D.C.
Prior to joining Aha Media Group, Carrie worked for over 12 years in the child welfare sector. She held positions first as a direct service worker and then an administrator before becoming a grant writer for a social service agency focused on child and family services. She earned a BA in political science from Moravian College and a Master’s in Social Work from Marywood University. She enjoys spending time with her family, riding her horse, reading, and staying active through hiking and working out.
Jessica has over ten years of experience as a writer and editor. A former magazine editor, she’s been on staff at Rachael Ray Every Day, Weight Watchers Magazine and Parade. She’s written about health, fitness, food, beauty and interviewed hundreds of celebrities.
While at Weight Watchers International, Jessica went on to manage social media for the entire U.S. brand, directed their blogger network and penned a weekly fitness column that was translated into multiple languages.
As the Social Media Manager for Parade Media Group, Jessica successfully bridged print, online and social media to tell cohesive, compelling and engaging stories. Her most glamourous workday ever was when she live-tweeted from the Oscars red carpet.
Jessica is an Ironman athlete, three-time marathoner and once ran up all 1,860 steps to the top of the Empire State Building. She continues to have a passion for fitness even though, these days, her main form of exercise is chasing around her two young sons.
With more than 7 years of digital marketing experience, Haley has worked on both the agency and hospital side. Specializing in content marketing, SEO content writing and brand storytelling, her work has won numerous awards, including a 2018 IMA Best in Class Award for a hospital website redesign.
Haley has a Bachelor of Arts in Media Communications with a minor in English from Bowling Green State University. She resides near Cleveland, Ohio with her husband, daughter, and two cats.
Melissa has more than 10 years experience in marketing and project management in the health and wellness industry. She has managed numerous online and print campaigns for a variety of healthy lifestyle magazines, books, DVDs, and other health products. She most notably managed promotions for Runner’s World and Prevention magazines. She enjoys spending time with her family, including her two young children who keep her on her toes daily.
Janet Tupper has 12 years full charge bookkeeping and accounting experience, previously in the non-profit sector. She is originally from Michigan, and now lives Cheverly, Maryland with her husband. Their adult children are both married and live nearby. Janet enjoys biking, crossword puzzles, and plant-based cooking.
Amy is an award-winning health journalist and blogger whose work frequently appears in Prevention, AARP, Parents and SKY Magazine, as well as custom publications and websites including Neurology Now, WebMD and BabyCenter.com. A passionate essayist, Amy also teaches personal essay writing to students across the globe.
Prior to becoming a journalist, Amy analyzed health behaviors for the United States Department of Agriculture and the Department of Health Services. She holds masters degrees in nutrition and public health from Tufts University in Boston.
Anna is a health content writer whose experience ranges from public health communication to clinical marketing. She worked on national and federal campaigns, including the disruptive tobacco youth prevention campaign, truth®, and the U.S. Preventive Services Task Force’s recommendation statement release process. She also worked for an academic health center, where she led content marketing strategy and launched an integrated marketing communication approach.
Anna holds a master’s degree from Johns Hopkins University in communication, with concentrations in health communication and public and media relations, and a bachelor’s degree from Indiana University of Pennsylvania in journalism. In her spare time, she enjoys teaching Pure Barre and spin classes and competing in running races and triathlons.
Anna is a content strategist who has over 11 years of experience working with organizations ranging from up-and-coming startups to Fortune 500s. Her industry experience also includes pharmaceuticals, healthcare, hospitality, insurance, consumer packaged goods, banking and higher education.
Anna received her BS in advertising and public relations from Northern Arizona University. She lives in the heart of Phoenix, Arizona where she enjoys plenty of year-round sunshine.
Geri is a writer and editor whose work about science and medicine has appeared in outlets ranging from ABC News and the Discovery Channel to the Journal of the National Cancer Institute and Scholastic classroom publications. She feels passionately that science and medical writing should be understandable and enjoyable for lay audiences of all ages.
Geri has a BS in neurobiology and animal behavior from Cornell University and an MA from the Science, Health and Environmental Reporting program at NYU. She lives in Connecticut with her husband, teenaged son, two dogs and three cats.
Gila is an experienced copywriter and editor who specializes in helping businesses find their unique voice. She writes and edits Web and print content in a wide range of industries, including government, travel, and healthcare. Gila teaches creative writing and enjoys helping people express complex ideas in accessible language. She has a MS in Literacy Education from Hunter College. Gila joined Aha in 2009.
Jeannette’s commitment to healthful living is evident in the countless health, fitness and parenting articles she’s written for Family Circle, Redbook, Fitness, Parents, Prevention, Women’s Health, WebMD and others. Several of her articles have received awards including a Folio Editorial Excellence Award, five National Health Information Awards, a Meredith Corporation Creative Excellence Award, and a Planned Parenthood Maggie Award for Media Excellence. She has a master’s degree in corporate communication from Radford University in Virginia, and a bachelor’s degree in mass media communications from Bethany College in West Virginia.
Jena G. Triggs is an award-winning health journalist and writer with proven success in fast-paced, deadline-driven environments and project management. With more than a decade of experience as a television producer covering a variety of topics, including health news, her passion is dissecting and communicating complex topics in a way that helps people understand the subjects that matter most to our community.
Jena’s diverse interests and skills include raising millions of dollars for the Muscular Dystrophy Association through their annual telethon, traveling to New Orleans to help support and bring awareness to the building efforts there post-Katrina and managing and rebranding web content for a prestigious Boston-area television station. She has also completed a national health care journalism fellowship program and her awards include an Emmy for Health/Science reporting.
Jena graduated Cum Laude with a B.S. in journalism from Boston University.
An experienced health writer, Julie pairs an affinity for science with a wordsmith skill set to create content that’s medically accurate, innately empathetic and engaging. She’s written for multiple national news and consumer health outlets (print and digital) as well as corporate and healthcare organizations. With the right mix of expert commentary, science, and style, Julie strives to tell the human story behind today’s health headlines and lifestyle trends, for professional and consumer audiences.
Julie holds a B.A. in professional writing from Kutztown University in Pennsylvania. Currently based outside Philadelphia, Pa., she prefers to write from her office overlooking a tangled but well-intentioned tomato garden.
Katie Giraulo believes in the power of strategic storytelling to get things done. She’s helped Aha Media Group develop content solutions for organizations like Geisinger Health System, Brain Traffic, Honeywell, and the World Bank.
Katie’s currently working at the intersection of design & tech as a content designer at Capital One. Prior to that she launched an enterprise content strategy practice at The Humane Society of the United States and served as a Human Innovations Fellow at the VA, where she worked alongside service designers to imagine better experiences for veterans and their families.
She holds a master’s degree in environmental policy from American University, and if you have five minutes, she can tell you exactly what Beyonce and killer content strategy have in common.
Kirsten Weir is an award-winning journalist and writer whose work has appeared in magazines, including Discover, New Scientist, Scientific American Mind and Psychology Today. She also creates print and digital content for educational publishers, trade and custom publications and major nonprofit and professional organizations.
Kirsten is skilled at finding just the right voice and style for each individual client and has written for audiences ranging from elementary-school kids to healthcare and scientific professionals (and nearly everyone in between). She has a B.A. in biology from Kalamazoo College and an M.A. in journalism from New York University’s Science, Health and Environmental Reporting Program.
Kristi loves learning. That’s why she’s happy to dig deep into complex topics and interview leading experts to give readers practical insight. With 20 years of experience being the voice for non-profit and corporate organizations in the health sector, she has a solid track record of transforming weighty medical information into clear and compelling content. Kristi’s articles have also been published by top consumer publications including Redbook, Pregnancy & Newborn and USA Today.
Kristi holds a BA in communications from California State University, Sonoma State and a MA in communications from California State University, Fullerton. Despite being a native of the golden state, she somehow landed in Michigan where she finally gets to wear boots and scarves.
A 20-plus-year veteran of the healthcare industry, Laura’s previous work includes technical writing and project management roles at UnitedHealth Group, WebMD and a federally funded quality improvement organization. Laura has a passion for helping consumers make informed decisions about their care, which is why she became a content writer. Laura has been with Aha Media since 2013.
Laura received her BA in corporate communication from Northern Illinois University and her MBA from Keller Graduate School of Management. Laura currently lives in Northern Virginia. In her free time, she enjoys cycling in the foothills of the Shenandoah Mountains.
Liesl specializes in writing about research for consumer audiences, especially translating research from the lab to the field. She develops content for corporate and nonprofit organizations that promotes their services and educates their audiences. Liesl holds a B.S. and professional certifications from Georgetown University, and has more than nineteen years’ experience in writing and editing.
Malka excels at comprehensive editing, with a knack for proofreading coupled with a strategic view of how each piece of content fits into the bigger picture. She has worked on healthcare content ranging from tweets to 100-page research studies and everything in between.
Adept at adopting a client’s unique voice, Malka is skilled at writing and editing technical content on topics in which she has no formal background (e.g. electrical engineering). She has even edited content in a language she doesn’t speak. Malka graduated from the University of Maryland, College Park, with a BA in Communication and a minor in International Development and Conflict Management.
For over two decades, Marti has been blending disparate concepts and facts into rich, colorful, targeted and optimized content. Working within a variety of industries she balances big ideas with audience attributes to create better online content.
At Aha Media she serves as a writer and editor; she helps clients break through the clutter to effectively convey their message in a results-generating way.
Marti received her BA from Hamline University and her MA in Media and Public Affairs from The George Washington University. She now resides in central Pennsylvania with her husband and two young children. When she’s not writing, she tends to a vegetable garden, 4 dogs, 2 cats and a flock of chickens.
Mary is a seasoned and versatile content marketer who’s worked with healthcare clients for over a decade. With experience in journalism, copyediting and public relations, she blends multiple skill sets with curiosity and empathy to create informative, influential content. Mary holds a BA in Journalism from the University of Central Florida and completed post-graduate copyediting training with the Dow Jones News Fund. She lives near Orlando with her husband, three sons and daughter.
As a health writer, Michael seeks to make complex and important topics accessible to his readers. He previously covered health care for a daily paper in Massachusetts. In addition to completing a national health reporting fellowship, Michael holds a BA from Northwestern University and an MS from Columbia Journalism School. His work has been honored by the National Association of Health Care Journalists.
Pamela Ferdinand is a nonfiction editor, published author, and award-winning writer who draws on a decades-long journalism career to handle a wide range of subjects. As a longtime reporter for The Washington Post, Boston Globe, and Miami Herald, she covered everything from politics, education, parenting, and plane crashes to hurricanes, hackers, and neuroscience, and was one of 10 international journalists selected for an MIT Knight Science Journalism Fellowship.
Her publishing experience includes co-authoring a triple memoir — “Three Wishes: A True Story of Good Friends, Crushing Heartbreak, and Amazing Luck on Our Way to Love and Motherhood (Little, Brown & Co.) — that was dubbed “A Tome of the Brave” by Oprah’s O Magazine and published in five other countries. Her professional memberships include the Society of Professional Journalists and Editorial Freelancers Association. Pamela has a master’s degree from Columbia University’s Graduate School of Journalism and is represented by the Denise Shannon Literary Agency in New York.
Sarah began writing professionally in 2016 as a way to use her medical knowledge beyond the bedside. Before hanging out her shingle, she worked as a registered nurse in multiple specialties, including pharmaceuticals, operating room/surgery, endocrinology, and family practice. With over nine years of clinical practice experience, her unique insights into the healthcare industry help her craft compelling content that targets healthcare consumers and clinicians.
Sarah counts many well-known healthcare organizations and businesses among her freelance clients, including Mayo Clinic, Johnson & Johnson, and Healthgrades. When she’s not writing, she enjoys yoga, scuba diving, and exploring local craft breweries with her husband.
Sally’s early experience in publishing included working on staff as a writer and editor at magazines such as Vogue, Glamour and Real Simple. In her freelance career, she has continued working for such publications, but has also expanded into the digital realm. She has 20+ years of experience in the world of magazines and online publications–editing and writing about health, fitness, nutrition and other wellness topics. She has a unique ability to translate technical and scientific information into language that is not only understandable, but also fun to read.
Sally lives in Colorado with her husband and daughter. When she’s not writing, she can be found running, hiking or skiing on her local trails and in the nearby Rocky Mountains.
As a writer and editor with more than 12 years of experience in healthcare marketing, Steph has a gift for transforming complex health information into vibrant, reader-friendly copy. She sees copyediting as a balance between applying rules and creative problem solving – and thoroughly enjoys working with writers to craft the perfect story.
Steph lives in Denver and earned her BA in Journalism from Colorado State. When she doesn’t have her nose to the grindstone, she’s out discovering creative ways to feed her heart and soul.
Susanna has written about health care for more than 20 years, with a background in communications and marketing, as well as B2B and B2C content development. Several business associations have honored her work, and she’s also published essays and other creative work. She received a bachelor’s degree in English literature (with a history minor and an environmental science focus) from the University of Colorado, is an active member of Lighthouse Writers Workshop in Denver and completed CU’s Mini Med School.
Teri Cettina has written about financial issues, parenting and health for more than 20 years. She deftly handles both consumer-oriented and business-to-business content. Her byline has appeared in major newsstand magazines, including Real Simple, Reader’s Digest, Parents and Working Mother. Teri also creates strategic, digital content for companies ranging from hospital systems to insurance companies.
Teri holds a BA in Communications from the University of Portland and attended Stanford University’s Publishing Course for Professionals. She and her husband have two daughters and live in Portland, Oregon–famous for its rain, green spaces, urban chickens, and awesome food carts!