Tag: Content strategy

[VIDEO] Jay Baer of Convince & Convert on Why Pandemic Customer Experience Can Make or Break Your Business

What Did You Learn? Episode 20 It’s our 20th episode of “What Did You Learn?” and I couldn’t imagine having a better guest for this special occasion. In this episode, Jay Baer, the founder of Convince & Convert and one of the premier content marketing thought leaders join me. We discuss why emotion needs to… Read more

[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter

What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, Mount Sinai Health System treated thousands upon thousands of COVID-19 patients and returned more than 10,000 of those patients back to health. During that time, Mount Sinai’s healthcare marketing team created content to support patients,… Read more

[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions

What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would be a realization that they need to name things differently. They need to provide content differently… People are asking questions that are not highly-medicalized or in a clinical way,” says Carrie Liken, Head of Industry, Healthcare at Yext…. Read more

[Video] Brandon Scott of Ten Adams on How Healthcare Companies Can Stand Out During BLM and COVID-19

What Did You Learn? Episode 12 “We’re in this together.” You’ve probably heard that phrase a lot over the past 6 months. Between the COVID-19 pandemic and the Black Lives Matter movement, many brands fell back on “safe” messaging instead of adding their unique voice and perspective to the issues.

[Video] Whitney Little of The Knot on Harnessing Your Audience’s Creativity During COVID-19

What Did You Learn? Episode 11 I’m a huge fan of The Knot’s Instagram account How They Asked, so I was excited to interview Whitney Little, Director of Social Media at The Knot Worldwide. She shared the inspiration for the popular Instagram channel and how The Knot continues to support its audience throughout the COVID-19… Read more

[Video] Amanda Todorovich of Cleveland Clinic Talks COVID-19 Content Marketing

“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a lot. This is especially true when it comes to COVID-19 content marketing. We learned to listen. We witnessed the importance of timely, credible information written in plain language. And while we should’ve been doing this… Read more

Coronavirus Communications Done Right: 7 Examples

In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a few months ago are spending their days frantically researching and seeking coronavirus-related information.

8 Financial Services Companies Crushing It on Instagram

Everybody and their cousin (and their friend who’s really into multi-level marketing) has a Facebook page. Which means it’s easy for a brand’s marketing efforts to get drowned out – no matter how good they are. On Instagram, however, engagement rates remain high. One study found the platform had 58 times more engagement than Facebook…. Read more

4 Ways to Add Video to Your Marketing Strategy

What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got some ideas to get you started. Video Content Is Becoming King Video is the top way to connect with consumers on virtually every social channel: A Facebook video reaches 135% more people organically than images… Read more

Writing Tips From the Editor Who Rejects Everything

I attend the American Society of Journalists and Authors (ASJA) conference nearly every May. This year, the keynote speaker was Dan Jones. (Who?) Well, have you ever read the Modern Love column of The New York Times? (Of course you have!) Jones is the editor of that column. Hearing from the editor who (almost) always… Read more