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Tag: Content strategy

4 Ways to Add Video to Your Marketing Strategy

What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got some ideas to get you started. Video Content Is Becoming King Video is the top way to connect with consumers on virtually every social channel: A Facebook video reaches 135% more people organically than images… Read more

Writing Tips From the Editor Who Rejects Everything

I attend the American Society of Journalists and Authors (ASJA) conference nearly every May. This year, the keynote speaker was Dan Jones. (Who?) Well, have you ever read the Modern Love column of The New York Times? (Of course you have!) Jones is the editor of that column. Hearing from the editor who (almost) always… Read more

5 Ways to Use Your Content Again (and Again!) to Fill a Social Media Calendar

You love keeping your organization’s social media channels active and engaging. There’s nothing quite like sending out that tweet or Instagram post that really connects with your audience. (And isn’t it fun to watch the likes, comments and retweets rack up?) A Social Media Plan: Not as Scary as it Sounds Social media can’t be… Read more

How to Make Your Content Findable

Your content isn’t really useful or valuable until people can find it. So how do you get your content in front of the right people? The answer is 3 letters – but 3 letters that often cause panic because it seems so overwhelming: S – E – O But don’t panic. Our team of SEO experts has prepared an SEO… Read more

Building a Content Strategy for Instagram

You know what I do at night? I sit down and watch Instagram. (I’m also in the middle of bingeing “The Wire.” Please don’t shame me for being behind.) Instagram is quickly becoming the new TV. With stories, they’ve revolutionized the way people watch content. And while Snapchat first introduced this form of content, Instagram… Read more

Wrapping SEO into Your Content Strategy Process

“Our content isn’t really useful or valuable until people can find it. And so, it’s really important for us I think, as content strategists, to really embrace the best practices of SEO.“- Ahava Leibtag How do we make sure that we are wrapping SEO into our content strategy? Not only do we need to include… Read more

What Are the Most Helpful Kind of Audits?

Welcome to part four of our 4-part series about content auditing. You can catch up on last week’s post on “What am I supposed to do with an audit once I’ve done one? How do I make it matter within my organization?” This week, our content strategists, Anna Hrach, Katie Giraulo and Talia Eisen, answer: What type of audit… Read more

How to Make an Audit Matter

Welcome to part three of our 4-part series about content auditing. You can catch up on last week’s post on “What usually surprises people about audits? (What side benefits can you expect?)” This week, our content strategists, Anna Hrach, Katie Giraulo and Talia Eisen, answer: What am I supposed to do with an audit once I’ve done one? How… Read more

The Most Surprising Thing About Audits

Welcome to part 2 of our 4-part series about content auditing. (Catch up on last week’s post if you missed it: Who should conduct a content audit? And when’s the best time to do it?) This week, our content strategists, Anna Hrach, Katie Giraulo and Talia Eisen, answer: What usually surprises people about audits? What side benefits can you… Read more

How Baking Cakes Can Improve Your Content

A former boss once told me that you should approach every project as though you’ve been asked to bring a cake to a special event. Are you going to pick up a sheet cake from your local grocery store? Or will you ask the host if anyone has an allergy, research the perfect recipe, carefully… Read more