Editorial Calendars for Healthcare (How-To Guide + Template)
What is an editorial calendar? Every day, healthcare marketers juggle a variety of content formats, channels, and topics. Tracking that […]
Tag: content strategy
Move Over SEO, GEO Is the New Kid in Town
Digital marketing is a bustling city that never sleeps, always evolving with new neighborhoods popping up overnight. For healthcare marketers, […]
Finding the Balance Between SEO & UX in Healthcare
Write for the reader — not for Google. As long as you create helpful content for the end user, everything else […]
Content Findability Tips: How to Get More Eyes on Your Content
Hide-and-seek is one of those games you don’t really want to win. No one wants to be the last one […]
Healthcare Content Audits: 10 Frequently Asked Questions
We get it. “Audit” is a dirty word to marketers. It feels a lot like cleaning out the attic — […]
How to Add Healthcare Video Marketing to Your Strategy
Video marketing is everywhere. It’s on social feeds, it’s appearing higher on SERPs … sometimes, it’s even on a screen […]
Show, Don’t Tell: 5 Ways Medical Animations Can Complement Your Content Strategy
The year is 1995. You’re sitting in a dark theater when a desk lamp hops onto the screen, and the […]
![Top Hospital Commercials of 2023 [10+ Hospital Ad Examples]](https://ahamediagroup.com/wp-content/uploads/2023/12/2023-Hospital-Commercials-Update-Annually.png)
Top Hospital Commercials of 2023 [10+ Hospital Ad Examples]
Every December, our team makes a master list of the year’s best hospital commercials. We feature ads that made us […]
![What You Need to Know About Today’s Patient Experience [WEBINAR]](https://ahamediagroup.com/wp-content/uploads/2023/10/Patient-Experience-Webinar-Featured-Image.png)
What You Need to Know About Today’s Patient Experience [WEBINAR]
Join us for a conversation where personal experiences meet professional expertise. Hosted by the Forum for Healthcare Strategists on October […]
Hospital Website Redesigns: How to Prepare for a Major Update
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire […]
The 3 Pillars of Effective Healthcare Content Marketing: Data, Audience and Balance
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are […]
How to Use Social Media for Healthcare in 2023: 6 Best Practices
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]
![Creating Content for the B2B Healthcare Customer Journey [4 Examples]](https://ahamediagroup.com/wp-content/uploads/2023/03/B2B-Journey-Featured-Image.png)
Creating Content for the B2B Healthcare Customer Journey [4 Examples]
Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been […]
10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
Why Knowing Your Endgame Is Everything in Hospital Email Marketing
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
Market Like a Healthcare Consumerism Pro: 3 Tips
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Governance Checklist
Managing Content Marketing Efficiently If you want strong content that performs for your brand, you need a strong governance model […]
Ahava Leibtag Picked for 2020 Healthcare Internet Hall of Fame
The Healthcare Internet Hall of Fame announced that Ahava Leibtag has been selected as an inductee into the Healthcare Internet […]
5 Ways to Get Juicy Quotes & Write Content with Subject Matter Experts
My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. […]
3 Steps to Prep for Interviewing a Healthcare Stakeholder
This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get […]
5 Things Taylor Swift Teaches Us About Effective Content
Taylor Swift knows her audience. Just look at her power: Yesterday Apple agreed with her Tumblr post that artists need […]
Content: Why Project Management is So Important
Let’s be honest: A career in digital is not for the faint of heart. While you may not be slaying […]
Do You Want to Steal Our Online Writing Process?
We’re all looking for the magic pill that will turn our content into conversion fuel for our products and services. […]
