Tag: Healthcare marketing

What It’s Like to Be a Healthcare Marketer During the Coronavirus Pandemic

This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her experience as a healthcare marketer amid COVID-19. I woke out of a dead sleep on Wednesday, March 18, to the tinkle of perfume bottles and a sashaying bed. My brain made the connection a few… Read more

10 Tips From Our Most Popular Healthcare Marketing Blogs of 2019

The beginning of the year is a great time to look back. I love rereading our content from the previous year to see what topics and healthcare marketing blogs resonated with our audience. Some of our biggest hits delved into hospital social media, physician bios and writing about sensitive healthcare issues. Fortunately, we conducted webinars… Read more

Top Hospital Commercials of 2019

All year, our team looks out for healthcare marketing ads that leave a lasting impression. Now, we’ve whittled down our list to the 10 best hospital commercials of the year. The Ingredients of the Top Hospital Commercials What makes a great healthcare ad? The secret ingredient is not screaming “I’m a hospital commercial!” We love… Read more

5 Ways Healthcare Marketers Can Engage Millennial Moms

Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means they’re searching health topics such as, “how to clear up diaper rash,” “what are signs of mastitis” and “when will my baby sleep through the night??” And the information they search for will continue to… Read more

Palliative Care Content: How to Write It

Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply wish to feel better. It’s time to turn the spotlight on a health topic that can help them: palliative care. This crash course in palliative care content discusses what this service is (and isn’t), why… Read more

How to Use Physician Bios to Attract New Patients: 6 Examples

Imagine this scenario: You recently moved across the state with your husband. You know one of you is going to catch a cold or flu bug sooner rather than later, and you’ll need a doctor on standby. But you have no one in this new city you can ask for a rec. So how do… Read more

How Often Should You Refresh Your Healthcare Content?

Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow of that sleek, SEO-infused site. So check that project off your to-do list but maybe not in permanent marker. You WILL need to refresh your content again — and you may need to do it… Read more

5 Hospitals Crushing it on Social Media

Is someone searching your hospital on social media going to be wowed by what they find — the warmth, reassurance and sparkling personality? If the answer is no — fret not, we’re here for you! These social media tips for hospital marketers will help you power up your social channels and attract new consumers. And… Read more

What’s The Best SEO Content Length for Your Healthcare Site?

When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, not too short, but juuuust right. With that kind of confidence, we’d all live happily ever after, right? Maybe, but a problem stands in our way: Page ranking lacks the clear cause and effect of… Read more

5 Ways Healthcare Marketing is Like Parenting

Just when I think I’ve got this whole parenting thing figured out, my toddler does something crazy. Like unraveling an entire roll of toilet paper in the bathroom or upending a basket of folded laundry. The saying is true: A parent’s job is never done. Parenting and Healthcare Marketing: More Alike Than You Think I’m… Read more