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Tag: Healthcare marketing

How Often Should You Refresh Your Healthcare Content?

Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow of that sleek, SEO-infused site. So check that project off your to-do list but maybe not in permanent marker. You WILL need to refresh your content again — and you may need to do it… Read more

5 Hospitals Crushing it on Social Media

Is someone searching your hospital on social media going to be wowed by what they find — the warmth, reassurance and sparkling personality? If the answer is no — fret not, we’re here for you! These social media tips for hospital marketers will help you power up your social channels and attract new consumers. And… Read more

5 Ways Healthcare Marketing is Like Parenting

Just when I think I’ve got this whole parenting thing figured out, my toddler does something crazy. Like unraveling an entire roll of toilet paper in the bathroom or upending a basket of folded laundry. The saying is true: A parent’s job is never done. Parenting and Healthcare Marketing: More Alike Than You Think I’m… Read more

4 Ways to Make an Impact with Patient Stories

When my son, Jack, was 14 months old, we learned he had a rare heart condition called a double aortic arch, or vascular ring. The condition is marked by an extra branch that stems from the heart and encircles the esophagus and trachea almost like a vise. The result: Kids sound like a truck motor… Read more

How to Spur an 100% Increase in Online Donations

What if you could swap new web content as easily as you do clothes in your closet? (I took 2 teenage girls shopping this weekend, so I know it’s not the easiest thing in the world.) And what if that resulted in 100% increase in online donations and 252% increase in visitors? Read on to find out… Read more

I Love My Pediatrician, But Don’t Love Calling Her: Why the Customer Experience Matters

Our pediatrician is the best. She’s personable, easygoing and terrific with my kids. In fact, the whole nursing staff is fantastic. They make it easy to be a patient. And yet … I dread having to call the health system. While the menu system is OK, it breaks down quickly once I’m on hold, listening… Read more

Unconventional Ideas for Hospital Content

Unconventional Ideas for Hospital Content I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge in those words that resonates with me. If I look at my day, my week, my year – how much time do I spend “being born,” seeking out moments that… Read more

18 Healthcare Marketing Trends to Watch in 2018

2017 is almost over. But we’re not winding down – just the opposite. We’re gearing up for what’s going to be a huge year in healthcare marketing, social media and content strategy. How do we know it’s going to be a huge year? Because we went to the experts and asked them. We talked to the… Read more

People Who Are A Little Sick Need Empathy Too: 5 Hard Truths

As a health content writer, putting myself in someone else’s shoes helps me write compassionate, informative content about some really awful diseases. I tinker with prose ad nauseam to describe sophisticated treatments in ways people can actually understand. But I have a confession to make. I’ve been giving people with less serious health problems the… Read more

How Do You Stay on Top of the Social Media Game?

So, you finally master your Sunday morning pancake recipe. Fluffy and moist with the perfect amount of sweetness. Then you decide to add chocolate chips, and they get even better! Sometimes, when you get something right, your best bet is to do it again, only with a little more love (or chocolate chips). Last summer,… Read more