What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a fact because I’ve talked to more than 30 experts and influencers in my popular interview series “What Did You Learn?” I began this series in mid-2020. In each 15- to 20-minute episode, I talk with… Read more
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. Unsurprisingly, one key theme emerged in 2020: You wanted information on how to communicate about COVID-19 — and you appreciated hearing healthcare marketers discussing their experiences. But other themes emerged as well. People searched for… Read more
What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know throughout the pandemic. Between educating the public, sharing knowledge with frontline workers, and providing health and safety protocol information to all staff members, hospital marketers have never been stretched as thin or have a more… Read more
What Did You Learn? Episode 16 Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated kids with some of the first cases of multi-system inflammatory syndrome in children or MIS-C, a pediatric disease believed to be linked to COVID-19. Sarah Sanders, Senior Vice President and Chief Marketing Officer of Nemours explains how they handled… Read more
What Did You Learn? Episode 9 Clear lines of communication and swim-lanes within an organization are more important than ever. This is not the time to have muddy waters.
What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living through it is a different story. But pre-planning and having fluid relationships between departments does help — at least it did for marketers Jennifer Balanky and Jennifer Price of Sharp Healthcare. Their team band together… Read more
What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare communicators. That’s one lesson Lauren Smith, manager of marketing communications at UT Health San Antonio, MD Anderson Cancer Center, learned during the COVID-19 pandemic. She also learned the importance of teamwork across a massive health… Read more
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. It’s intertwined with hospital operations by helping to fuel the customer experience. That’s one of the biggest learnings to come from the COVID-19 pandemic for Aaron Johnson, Senior Director of Digital Strategy at Penn Medicine…. Read more
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer in 2018. When I was first diagnosed with cancer, the doctor in the ER gently handed me a piece of paper with a surgeon’s name on it. “This is the best pancreatic surgeon… Read more
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer.