What Did You Learn? Episode 9 Clear lines of communication and swim-lanes within an organization are more important than ever. This is not the time to have muddy waters.
What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living through it is a different story. But pre-planning and having fluid relationships between departments does help — at least it did for marketers Jennifer Balanky and Jennifer Price of Sharp Healthcare. Their team band together… Read more
What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare communicators. That’s one lesson Lauren Smith, manager of marketing communications at UT Health San Antonio, MD Anderson Cancer Center, learned during the COVID-19 pandemic. She also learned the importance of teamwork across a massive health… Read more
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. It’s intertwined with hospital operations by helping to fuel the customer experience. That’s one of the biggest learnings to come from the COVID-19 pandemic for Aaron Johnson, Senior Director of Digital Strategy at Penn Medicine…. Read more
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer in 2018. When I was first diagnosed with cancer, the doctor in the ER gently handed me a piece of paper with a surgeon’s name on it. “This is the best pancreatic surgeon… Read more
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer.
This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her experience as a healthcare marketer amid COVID-19.
The beginning of the year is a great time to look back. I love rereading our content from the previous year to see what topics and healthcare marketing blogs resonated with our audience. Some of our biggest hits delved into hospital social media, physician bios and writing about sensitive healthcare issues. Fortunately, we conducted webinars… Read more
All year, our team looks out for healthcare marketing ads that leave a lasting impression. Now, we’ve whittled down our list to the 10 best hospital commercials of the year. The Ingredients of the Top Hospital Commercials What makes a great healthcare ad? The secret ingredient is not screaming “I’m a hospital commercial!” We love… Read more
Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means they’re searching health topics such as, “how to clear up diaper rash,” “what are signs of mastitis” and “when will my baby sleep through the night??” And the information they search for will continue to… Read more