What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. It’s intertwined with hospital operations by helping to fuel the customer experience. That’s one of the biggest learnings to come from the COVID-19 pandemic for Aaron Johnson, Senior Director of Digital Strategy at Penn Medicine…. Read more
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer in 2018. When I was first diagnosed with cancer, the doctor in the ER gently handed me a piece of paper with a surgeon’s name on it. “This is the best pancreatic surgeon… Read more
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer.
This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her experience as a healthcare marketer amid COVID-19.
The beginning of the year is a great time to look back. I love rereading our content from the previous year to see what topics and healthcare marketing blogs resonated with our audience. Some of our biggest hits delved into hospital social media, physician bios and writing about sensitive healthcare issues. Fortunately, we conducted webinars… Read more
All year, our team looks out for healthcare marketing ads that leave a lasting impression. Now, we’ve whittled down our list to the 10 best hospital commercials of the year. The Ingredients of the Top Hospital Commercials What makes a great healthcare ad? The secret ingredient is not screaming “I’m a hospital commercial!” We love… Read more
Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means they’re searching health topics such as, “how to clear up diaper rash,” “what are signs of mastitis” and “when will my baby sleep through the night??” And the information they search for will continue to… Read more
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply wish to feel better. It’s time to turn the spotlight on a health topic that can help them: palliative care. This crash course in palliative care content discusses what this service is (and isn’t), why… Read more
Imagine this scenario: You recently moved across the state with your husband. You know one of you is going to catch a cold or flu bug sooner rather than later, and you’ll need a doctor on standby. But you have no one in this new city you can ask for a rec. So how do… Read more
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow of that sleek, SEO-infused site. So check that project off your to-do list but maybe not in permanent marker. You WILL need to refresh your content again — and you may need to do it… Read more