Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Tag: Healthcare marketing
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
![[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-Episode-8-Video-Thumbnail-1.png)
[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond
What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know […]
![[VIDEO] Sarah Sanders of Nemours on Deepening Trust with a Pediatric Audience through COVID-19 and BLM](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-Episode-16-Video-Thumbnail.png)
[VIDEO] Sarah Sanders of Nemours on Deepening Trust with a Pediatric Audience through COVID-19 and BLM
What Did You Learn? Episode 16 Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated kids with some of […]
![[Video] Andy Gradel from Wolters Kluwer on Remote Work & Empathetic Leadership](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-Episode-9-Video-Thumbnail.png)
[Video] Andy Gradel from Wolters Kluwer on Remote Work & Empathetic Leadership
What Did You Learn? Episode 9 Clear lines of communication and swim-lanes within an organization are more important than ever. […]
![[Video] Jennifer Balanky & Jennifer Price on Sharp Healthcare’s Marketing Approach to COVID-19](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-Episode-8-Video-Thumbnail.png)
[Video] Jennifer Balanky & Jennifer Price on Sharp Healthcare’s Marketing Approach to COVID-19
What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living […]
![[Video] Lauren Smith of UT Health on Teamwork & New Marketing Ideas During COVID-19](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-episode5-blog.png)
[Video] Lauren Smith of UT Health on Teamwork & New Marketing Ideas During COVID-19
What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare […]
![[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience](https://16uh5b2wxtz2tr95p4adqji1-wpengine.netdna-ssl.com/wp-content/uploads/2021/02/WDYL-episode3-blog.png)
[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. […]
Making a Match: 3 Reasons Patients Choose the Doctors They Do
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Improve Communication Between Healthcare Teams and Patients: 3 Strategies
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
What It’s Like to Be a Healthcare Marketer During the Coronavirus Pandemic
This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her […]
10 Tips From Our Most Popular Healthcare Marketing Blogs of 2019
The beginning of the year is a great time to look back. I love rereading our content from the previous […]
Top Hospital Commercials of 2019
All year, our team looks out for healthcare marketing ads that leave a lasting impression. Now, we’ve whittled down our […]
5 Ways Healthcare Marketers Can Engage Millennial Moms
Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means […]
Palliative Care Content: How to Write It
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
How to Use Physician Bios to Attract New Patients: 6 Examples
Imagine this scenario: You recently moved across the state with your husband. You know one of you is going to […]
How Often Should You Refresh Your Healthcare Content?
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow […]
5 Hospitals Crushing it on Social Media
Is someone searching your hospital on social media going to be wowed by what they find — the warmth, reassurance […]
What’s The Best SEO Content Length for Your Healthcare Site?
When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, […]
5 Ways Healthcare Marketing is Like Parenting
Just when I think I’ve got this whole parenting thing figured out, my toddler does something crazy. Like unraveling an […]
How to Spur an 100% Increase in Online Donations
What if you could swap new web content as easily as you do clothes in your closet? (I took 2 […]
I Love My Pediatrician, But Don’t Love Calling Her: Why the Customer Experience Matters
Our pediatrician is the best. She’s personable, easygoing and terrific with my kids. In fact, the whole nursing staff is […]
Unconventional Ideas for Hospital Content
I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge […]
18 Healthcare Marketing Trends to Watch in 2018
2017 is almost over. But we’re not winding down – just the opposite. We’re gearing up for what’s going to […]
