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Should Your Hospital Be on TikTok? 5 Considerations
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]
10 Healthcare Brands to Watch on TikTok
Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]
10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
![Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]](https://ahamediagroup.com/wp-content/uploads/2022/09/27-to-7.svg)
Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]
Physician engagement matters when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians […]
6 Examples of Physician Bios That Attract New Patients
Hot take: Doctor bios are one of your top patient acquisition tools. Prioritize them. Hospital marketer, we get it. It’s […]
How to Market to Physicians: Is Medical Jargon the Answer?
Tell me what you want (what you really really want): The doctor version. You might think that marketing to physicians […]
![How to Audit and Update Your COVID-19 Content for 2022 and Beyond [Template Included]](https://ahamediagroup.com/wp-content/uploads/2022/08/Covid-Content-Audit.png)
How to Audit and Update Your COVID-19 Content for 2022 and Beyond [Template Included]
Updated November, 2022 It’s been almost 3 years (!!!) since COVID-19 overturned our personal and professional lives. That’s nearly 3 […]
5 Pediatrician Healthcare Blogs You Should Read
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
AI Writers in Healthcare Digital Marketing: Few Benefits, Many Drawbacks
Updated Jan 2024 Thanks to artificial intelligence (AI), we hardly lift a finger to accomplish daily tasks. Facial recognition unlocks […]
How to Create Healthcare Content for a Neurodivergent Audience
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]
![How to Incorporate Diversity, Equity & Inclusion Into Your Healthcare Content [Examples]](https://ahamediagroup.com/wp-content/uploads/2022/05/inclusive-marketing-blog-768x512.png)
How to Incorporate Diversity, Equity & Inclusion Into Your Healthcare Content [Examples]
You work in healthcare because you want to help others. Of course, you want your hospital or health system to […]
Why Knowing Your Endgame Is Everything in Hospital Email Marketing
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
Take Your Healthcare Email Marketing to New Heights
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
Behind the Scenes of Our Award-Winning Content
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
The 10 Best Hospitals on Instagram
A picture can be worth a thousand words — and followers — on Instagram. Is your hospital down with the ‘Gram? Surprisingly, some of the biggest hospitals today are missing the opportunity to achieve a promotional slam-dunk. To help you get started, we’ve compiled a list of the top 10 hospitals you should be following — and how their strategies can help your organization become an Instagram rockstar, too.
