2017 is almost over. But we’re not winding down – just the opposite. We’re gearing up for what’s going to be a huge year in healthcare marketing, social media and content strategy.

How do we know it’s going to be a huge year? Because we went to the experts and asked them. We talked to the industry’s leaders and found out what they think will be the Next Big Thing in healthcare marketing.

The healthcare marketing trends of 2018

While we got lots of interesting and varied answers (Chatbots! Analytics! The consumer experience!), one thing was clear: Healthcare marketing, which may have lagged behind other industries like retail, is catching up. This is the year, our experts predict, that healthcare marketing will not only meet but exceed consumers’ expectations. And it will do that through hard data, a clear vision, using technology to find out what healthcare consumers really want – and then delivering it.

Get a list of healthcare marketing trends of 2018 in this PDF. We’re excited to share our free eBook with you: 18 Healthcare Marketing Trends to Watch in 2018.

Resources

Explore Our Award-Winning Content Marketing Blog

5 Hospitals Crushing It on Social Media

5 Hospitals Crushing It on Social Media

With at least 95 million new posts per day on Instagram alone, there’s a lot of competition on social media for hospitals (and everyone, really). Stopping the scroll has never been harder. Resharing blogs and showing facility upgrades isn’t enough to succeed on social...

6 Best B2B Healthcare Blogs for Marketers

6 Best B2B Healthcare Blogs for Marketers

It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your audience … so it makes perfect sense that we have 37 tabs open at all times and too many newsletter subscriptions to count. At least, that’s what we tell...

Contact Ahava for a content workshop

Start Marketing With Purpose

Increase the results of your marketing efforts with a strategic approach to content marketing.

Talk Strategy with Ahava