The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

Healthcare is moving toward a holistic approach, which is why some hospitals and healthcare organizations use their Pinterest boards to show they understand health and wellness.  Here are some great examples of Pinterest pages that celebrate these aspects of healthcare:



Followers: 1,522                                            Followers: 1,275
Pins: 1,479                                                     Pins: 942
Boards: 57                                                      Boards: 30


These two children’s hospitals, both based on Ohio, are rocking Pinterest.  Naturally, there are a few boards promoting their hospitals and the treatments they provide, but there’s so much more.  You can skim through fun boards on children’s party ideas, gain better understanding of common children health concerns, and find healthy eating tips, along with almost anything else you can think of.  And there may even be some waterworks if you click on their board of inspirational patients!


Followers: 1,336
Pins: 706
Boards: 30
BJC HealthCare, based in St. Louis, MO, prides itself on being one of the nation’s largest non-profit healthcare organizations.  And they can also be proud of their Pinterest page.  Many of their boards promote all things BJC, such as its long history, facilities, services, research, and staff, allowing people to gain access to this information in a more inviting way than standard websites.  They also engage patients in creative ways, such as posting pictures of events held for patients or using a board to host a photo contest. 


#4 Excalibur Healthcare


Followers: 1,383
Pins: 2,595
Boards: 14


The average person probably hasn’t heard of Excalibur Healthcare, and also may not understand what they do (they’re experts in diagnostic teleradiology).  But that does not stop them from having a top notch Pinterest page that can be interesting for a layperson, and useful for medical professionals.  Their most impressive boards include over 1,000  X-ray and MRI images, with descriptions, from radiology experts around the world.  They have shown that Pinterest can be as effective for healthcare organizations that serve a small niche as it is for large hospitals. 

For more about Pinterest, check out Pinterest for Business: Top 5 Reasons to Start Pinning


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