Standing out with a Live Tweet Surgery
Ashley was still faced with a dilemma to which we can all relate: How are we going to make this unique and different from what everyone else is doing? Live tweeting surgeries is not that new. But she had just been to a conference where people had been talking about Vine, and so Ashley thought, “We are going to use Vine to kick this up a notch.”
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- Build relationships before the event—Ashley recommends spending a ton of time with the physician, fellows and other physicians before the surgery. By planning every step of the surgery, but also developing relationships with others assisting the primary surgeon, she was able to adapt to any changes during the procedure. As Ashley points out, “You can’t stop the lead surgeon in the middle, so you need to have other people you can ask.”
- Be overprepared—Create a list of prepared information so when you have moments to edit and select what you were going to send out, you will have everything you need. Ashley herself says she would have created more of that type of information, because of how often she could have sent out that critical content.
- Prepare expectations of everyone in the room—“There are so many people in the room and it was crowded—so making sure everyone is very well versed on expectations and what is happening is really important to making sure the day and event run successfully.”