The Top Hospital Commercials of 2021
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
A picture can be worth a thousand words — and followers — on Instagram. Is your hospital down with the ‘Gram? Surprisingly, some of the biggest hospitals today are missing the opportunity to achieve a promotional slam-dunk. To help you get started, we’ve compiled a list of the top 10 hospitals you should be following — and how their strategies can help your organization become an Instagram rockstar, too.
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
Updated May 2023 Your digital newsletter is a warm, friendly “Hey there!” to subscribers. Newsletters done right result in a […]
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]
Choosing a hospital or doctor is completely different from choosing a sofa … isn’t it? How is it possible that […]
Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of […]
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
Creating a compelling hospital commercial is a true art. When it’s time for our yearly top hospital commercials list, we […]
Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation […]
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
The Healthcare Internet Hall of Fame announced that Ahava Leibtag has been selected as an inductee into the Healthcare Internet […]
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the non-healthcare sites they […]