How to Use Social Media for Healthcare in 2023: 6 Best Practices
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]
Category: Blog
LinkedIn for Healthcare: How Can Companies & Physicians Best Use LinkedIn?
LinkedIn has more than 199 million U.S. users. Those users are your employees, colleagues, potential patients and future job candidates. […]
The Anatomy of a Great B2B Healthcare White Paper
How to Write a White Paper That Builds Brand Awareness and Trust With Healthcare Providers Think of a […]
Cheatsheet: The Anatomy of a Great B2B Healthcare White Paper
Build Trust and Brand Awareness With This Hardworking Top-of-Funnel Content Does your top-of-funnel content need a content refresh? If so, […]
The Most Common Hospital Website Content Mistakes (+ How to Fix Them)
Duplicate meta tags, content silos and abandoned blogs, oh my. We’ve been in the healthcare content marketing agency business for […]
ChatGPT: Is It Safe to Use for Your Healthcare Communications?
Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities […]
5 Hospitals Crushing It on Social Media
With at least 95 million new posts per day on Instagram alone, there’s a lot of competition on social media […]
Use Social Media Trend Data to Boost Content Ideation
Updated April 2023 Your customer personas are on point. Your content is search optimized. And your social media accounts trumpet […]
6 Best B2B Healthcare Blogs for Marketers
It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your […]
The Anatomy of a Great B2B Healthcare Case Study
How to Create a Case Study that Busy Healthcare Providers Will Read Marketing to a B2B healthcare audience has its […]
![Creating Content for the B2B Healthcare Customer Journey [4 Examples]](https://ahamediagroup.com/wp-content/uploads/2023/03/B2B-Journey-Featured-Image.png)
Creating Content for the B2B Healthcare Customer Journey [4 Examples]
Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been […]
Aha Media Group Named One of the “Top 10 Medical Writing Service Providers of 2023” by Life Sciences Review
We are tickled hot pink to announce that Life Sciences Review named us one of the “Top 10 Medical Writing […]
Webinar: 10 Email Tragedies to Avoid in 2023
Things change fast in healthcare marketing, and nowhere is that more true than email. Privacy updates, subject line best practices, […]
Optimize Your Healthcare Content: Understanding the 4 Types of SEO
To many marketers, SEO is a scary monster under the bed. It keeps us up at night, wondering if we’re […]
It’s Time to Update Your Healthcare Customer Personas: Here’s How
January 2023 Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If […]
Content Experts: Email Key in 2023
Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi […]
Stats You Need Before You Send Your Next Email
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of […]
For Your Swipe File: 14 Steal-Worthy Out-of-Office Message Examples
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]
Should Your Hospital Be on TikTok? 5 Considerations
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]
10 Healthcare Brands to Watch on TikTok
Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]
10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
![Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]](https://ahamediagroup.com/wp-content/uploads/2022/09/27-to-7.svg)
Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]
Physician engagement matters when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians […]
How to Use Physician Bios to Attract New Patients: 6 Examples
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
How to Market to Physicians: Is Medical Jargon the Answer?
cTell me what you want (what you really really want): The doctor version. You might think that marketing to physicians […]
