The Top Hospital Commercials of 2021
We’re the kind of people who watch the Super Bowl for the ads, so it makes sense that this is […]
Category: Blog
The 10 Best Hospitals on Instagram
A picture can be worth a thousand words — and followers — on Instagram. Is your hospital down with the ‘Gram? Surprisingly, some of the biggest hospitals today are missing the opportunity to achieve a promotional slam-dunk. To help you get started, we’ve compiled a list of the top 10 hospitals you should be following — and how their strategies can help your organization become an Instagram rockstar, too.
A Fresh Look at Health Literacy and Numeracy, Plus 5 Tips
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
![Tips for Creating Engaging Hospital Newsletters [EXAMPLES]](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2023/05/Repurpose-Content-for-Social-Media-Calendar.png)
Tips for Creating Engaging Hospital Newsletters [EXAMPLES]
Updated May 2023 Your digital newsletter is a warm, friendly “Hey there!” to subscribers. Newsletters done right result in a […]
4 Steps for Marketing Your Hospital-Branded App — With Examples!
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
How Ungating Our Content Increased Downloads by 102%
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
Make a Habit-Forming Hospital-Branded App: 10 Must-Have Functions
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
5 Marketing Tips to Demystify Hospital Price Transparency for Consumers
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
Win Over More Patients: 4 Tips for Marketing Healthcare Convenience
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
Market Like a Healthcare Consumerism Pro: 3 Tips
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Your Hospital & Consumerism: 5 Examples (such as Price Transparency)
Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]
Consumerism in Healthcare Isn’t So Different After All: 5 Insights
Choosing a hospital or doctor is completely different from choosing a sofa … isn’t it? How is it possible that […]
3 Strategies for Promoting Mental Health Services During the Pandemic
Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of […]
How to do COVID-19 Vaccine Education — With Examples!
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
Why We’re Ungating All of Our Healthcare Content
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]
Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
The Top Hospital Commercials of 2020
Creating a compelling hospital commercial is a true art. When it’s time for our yearly top hospital commercials list, we […]
How to Create Medical Content for a Diverse Audience: 6 Tips
Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation […]
6 Great Examples of Hospital Annual Reports
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
Ahava Leibtag Picked for 2020 Healthcare Internet Hall of Fame
The Healthcare Internet Hall of Fame announced that Ahava Leibtag has been selected as an inductee into the Healthcare Internet […]
When Writing Health Information, Page Length Matters
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
Talking About Stress for Patients with Cancer: 3 Tips
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Why Your Healthcare System Needs a Digital Front Door
Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the non-healthcare sites they […]
