Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]
Physician engagement matters when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians […]
Physician engagement matters when it comes to U.S. News & World Report rankings. During the open voting period, board-certified physicians […]
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
You don’t always remember to ask every question at your child’s check-up. When something comes up with your child and […]
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]
You work in healthcare because you want to help others. Of course, you want your hospital or health system to […]
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing […]
There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare […]
Start with the endgame. That’s what I kept thinking as I prepped for our recent webinar on Rethinking Your Email […]
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
As we begin a new year, I love looking back at what we learned the previous year. Our most popular […]
A picture can be worth a thousand words — and followers — on Instagram. Is your hospital down with the ‘Gram? Surprisingly, some of the biggest hospitals today are missing the opportunity to achieve a promotional slam-dunk. To help you get started, we’ve compiled a list of the top 10 hospitals you should be following — and how their strategies can help your organization become an Instagram rockstar, too.
You write in plain language, use video explainers and apply all the web writing best practices. So your content should […]
Updated May 2023 Your digital newsletter is a warm, friendly “Hey there!” to subscribers. Newsletters done right result in a […]
You’ve successfully launched your hospital-branded app. Congrats! Now what? Now you gotta market it. Apps live in a separate universe […]
In January, I told my team about a bold decision: I wanted to ungate our healthcare content. We were in […]
A hospital-branded app can make interacting with your organization as addictive as shopping on Amazon. (“Oh, I see my prescription […]
Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]
Choosing a hospital or doctor is completely different from choosing a sofa … isn’t it? How is it possible that […]
Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of […]
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]