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Ahava Leibtag Picked for 2020 Healthcare Internet Hall of Fame
The Healthcare Internet Hall of Fame announced that Ahava Leibtag has been selected as an inductee into the Healthcare Internet […]
Talking About Stress for Patients with Cancer: 3 Tips
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Competitive Gap Analysis: 3 Ways Your Healthcare Organization Benefits
Ready to improve your web content? First step: Check out the competition. Studying your competitors’ websites can absolutely make yours […]
Medical Writer Turned Patient: Tips on Empathy in Content
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
5 Standout Examples of Writing Patient Stories to Connect With Audiences
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the […]
5 Steps to Get Your “Off the Rails” Project Back on Track
We all dream of the perfect project. It kicks off with excitement. The creative is flawless. And it’s miraculously produced […]
Writing About Addiction with Care: 5 Tips
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
5 Ways to Use Sensitivity When Writing About Vaccines
We need to meet the anti-vax population where they are. Shouting “You’re wrong!” may make people dig in even harder. […]
How Often Should You Refresh Your Healthcare Content?
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow […]
5 Examples of a Health Infographic Done Right
“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% […]
Mental Health Content: 5 Tips to Engage Your Audience
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, […]
What’s The Best SEO Content Length for Your Healthcare Site?
When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, […]
The Marie Kondo Method to Declutter Your Website Content
If you’re currently holding sweaters in both hands and asking if they spark joy, you’re probably hooked on the KonMari […]
How AI Will Impact Your Healthcare Website
Your kid wakes up with an earache on a Saturday. “Hey Google, where’s the nearest Urgent Care?” You opt for […]
Increase Website Traffic: Newsjacking + User-Generated Content
Updated April 2023 Want to find the perfect blend of fresh and reusable content? Sounds hard, right? Not at all. […]
