Blog
Ready to learn? Explore our award-winning healthcare marketing blog and publications.
Can we help you find what you need?
Close the Deal: 5 Ways to Craft a Winning Call to Action
Most successful marketing campaigns include a compelling call to action, or CTA. Of course, crafting this message can be a […]
5 Ways to Get Juicy Quotes & Write Content with Subject Matter Experts
My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. […]
Write Less, Say More: Tips for Crisp Healthcare Content
The digital age has transformed how healthcare providers connect with their audience. Content is undeniably king with most potential patients […]
How to Write Patient Stories That Make an Impact
What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to Write Patient Stories […]
8 Tips for Writing Video Scripts That Captivate
A career switch can be daunting. But that’s what I found myself doing in 2015, after the birth of my […]
The Clock Is Ticking: 6 Steps for Getting the Most Out of Healthcare Stakeholder Interviews
This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to […]
4 Ways to Up Your Email Open Rate
I get hundreds of emails every day – so marketing emails have to be really catchy to get my attention. […]
3 Steps to Prep for Interviewing a Healthcare Stakeholder
This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get […]
8 Proven Ways to Help You Stand Out on Twitter
Do you ever follow an organization’s Twitter account and think, “Wow they are rocking this! Likes, retweets, replies – they’ve […]
Unconventional Ideas for Hospital Content
I was thinking recently about a Bob Dylan line: “He not busy being born is busy dying.” There’s a challenge […]
6 Visual Content Marketing Tips
Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. […]
Jump-Start a Stalled Project
You’ve done it! Your content marketing project is off the ground. You have internal buy-in and budget, the stakeholders are […]
Meet Our New Website
This spring we did something I thought was completely in our wheelhouse: We redesigned and rewrote Aha Media Group’s website. […]
Be All That You Can Be On Mobile
Did you know that half of Google searches take place on mobile devices? HALF. And, conversion rates are higher there. […]
Use of Podcasts and Video in Healthcare: The Growing Potential
In my recent blog post, The Growing Potential of Podcasts, I explored the burgeoning potential of podcasts for all marketers. […]
