Blog
Ready to learn? Explore our award-winning healthcare marketing blog and publications.
Can we help you find what you need?
When Physicians Won’t Be Subject Matter Experts
Doctors are awesome at providing important information to make content jump off the page. But, anyone who has ever created […]
5 Things Taylor Swift Teaches Us About Effective Content
Taylor Swift knows her audience. Just look at her power: Yesterday Apple agreed with her Tumblr post that artists need […]
What’s Really Driving Patients to Choose Your Hospital?
Hospitals spent $1.5 billion on marketing last year. However, marketing alone is not enough to get patients to choose one […]
Beyond Plain Language: Using Interactive Content to Improve Health Literacy
Only one in 10 adults has the skills to obtain, process and use online health information. Even people with advanced […]
5 Great Health Insurance Company Blogs
Health insurance companies are helping their clients live healthier lives by using a mix of free screenings, wearable technology and […]
Assess Your Online Reputation Using 5 Simple Steps
When you Google your business name, information on the first search engine results page (SERP) can tell you a lot […]
How to Reach and Market to Caregivers and Families
Updated May 2022 Who is reading your healthcare content? Patients, certainly. But also the people caring for them. Caregivers — […]
Online Reputation Management for Healthcare Brands: 4 Steps
In the digital age, conversations about your healthcare organization never sleep. Every mention—from social media rants to reviews on specialized […]
Content: Why Project Management is So Important
Let’s be honest: A career in digital is not for the faint of heart. While you may not be slaying […]
Web Writing and Information Architecture: Why it Matters
Recently someone asked us, “If you’re just the copywriters, then why do you need to understand the information architecture?” Whoops. […]
Do You Want to Steal Our Online Writing Process?
We’re all looking for the magic pill that will turn our content into conversion fuel for our products and services. […]
Subject Lines: You Have One Line. Use It Well
Many of us spend time crafting the perfect email but then just dash off a subject line almost as an […]
The Top 10 Hospital Commercials of 2013
I look forward to these end-of-year lists, but I have to be honest—this year they were tough. If anything, I […]
Why, When & How to Conduct a Content Audit
I’m not going to sugar-coat this. Content audits can be mind-numbingly boring and time consuming. They require an incredible amount […]
Writing Sensitive Content: What All Healthcare Marketers Should Know
This is a guest post written by one of Aha Media Group’s former writers, Hadassa Field. Her sister lost her […]
