The #1 question I get asked about content marketing is:  How do I sell it to my bosses? Well now you have some answers.

In our new eBook, 10 Content Marketing Answers For Healthcare CMOs, we give you all the information you need to convince your executives and teams that content marketing is a long-term strategy you should try.

Content marketing isn’t direct selling

Here’s some of the questions we’ve answered in this eBook:

  1. What will content marketing do for our SEO?
  2. How is content marketing different from advertising or other traditional forms of marketing we’re already doing?
  3. What types of content should we publish?
  4. How do we set goals and measurement for content marketing?
  5. Will this help our efforts to use our CRM’s full capabilities?

You’ll have to download the eBook to learn the other 5 questions we answer, as well as some bonus questions.

HCIC 2016

We’ll be at HCIC at booth #62—come stop by. You can win two fitbits and get a free surprise giveaway. Ahava will also be speaking with Mike Maloney of University of Vermont Medical Center on “Make your Health Content Smarter than Google” on Wednesday, November 9 at 10:15am.

10 Years

We’re putting our 10th anniversary behind us now, but we are so excited for what the next decade holds for Aha Media.

Check out some of the other fun stuff we’ve created to celebrate 10 years:


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How to Create a Case Study that Busy Healthcare Providers Will Read Marketing to a B2B healthcare audience has its unique challenges. And getting (and holding) the attention of decision-makers? Well, that can be as difficult as finding a hospital meal that doesn’t...

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Increase the results of your marketing efforts with a strategic approach to content marketing.

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