ChatGPT: Is It Safe to Use for Your Healthcare Communications?
Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities […]
Category: Webinars
10 Email Tragedies to Avoid in 2023
Things change fast in healthcare marketing and nowhere is that truer than email. Privacy updates, subject line best practices, new […]
Physician Marketing Strategies: Why Jargon Doesn’t Work
Short and sweet? Or detailed and comprehensive? If you’re building a physician marketing strategy, you’ve heard conflicting feedback about what […]
Your Telehealth Program Is Now a Service Line
It’s the one silver lining we all can touch — telehealth finally took off because of the pandemic. But telehealth […]
Cure Social Media Fatigue With These Trends
70% of Americans use social media. Every single day. But do their eyes glaze over while scrolling past your hospital […]
Is it All About the Moms? New Approaches to Writing Pediatric Content
Writing pediatric content is challenging — because you’re speaking to a diverse audience made up of parents, grandparents, teens, tweens […]
Welcoming Your Patients Back: Envisioning Your Content for the ‘New Normal’
As the height (we hope) of the coronavirus crisis subsides, your hospital may be getting ready to resume elective surgeries, […]
Demystifying Plain Language for Healthcare Marketers
Does this sound familiar? You’re trying to create clear, accessible content, aiming for an 8th-grade reading level, but your doctors […]
What Really Matters in a Physician Bio: Real-Time Survey Data You Can Use
We’ve worked with countless clients to revamp their provider bios, plus we conducted our own survey of 500+ patients to […]
Writing About Difficult Healthcare Topics
Interviewing and talking to doctors is what makes our content stand out. But after we interview subject matter experts, many […]
