Driving patient engagement is a number one concern if you’re a healthcare marketer. Having a conversation with your target audiences is the skillful combination of three critical things:

  1. Know your audience and what they care about
  2. Choose content formats they respond to
  3. Know where they spend their digital time and on which digital channels they tend to engage most often

Ahava spoke at Content Marketing World about healthcare content and how to drive patient engagement. 


 

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