Creating great content is NOT easy. But, there is a proven methodology to creating fantastic content that converts your website visitors into customers.

It’s about answering certain questions and developing tools that you and your entire team can use to create and manage inspiring content.

 

Proven Methodology

 

Content is a conversation. You’re acting as seller in a marketplace, and you need to convince your prospect to buy.  Therefore, you must answer the following questions with team-developed tools that drive consensus and get everyone working off the same page in the strategy.

 

1.   Who are we speaking to? Create personas to answer this question. Rich detail will create empathetic connections for your content creators, who will dive directly into solving your customer’s pain points.

2.  Who are we? If you don’t define your brand, you will drown in a sea of sameness. Create identity pillars to sharpen your brand in the marketplace.

 

3.  What are we trying to say? A messaging architecture will create priority for your messages.

4.  How do you say it? How you say what you want to say is almost as important as what you say. We’ve developed voice and tone for dozens of brands and find it’s the critical lynchpin for creating content that jumps off the page.

 

5.  When and where do you say it? If you don’t have an editorial calendar, you’re drowning. 

 

Want to create content for your brand? Afraid you have information that’s too technical, or a not-so-sexy subject matter that no one can understand? Or worse, your stakeholders think they have to write every web page like it’s an academic journal? That’s our area of expertise. Email Ahava today.


This first appeared in our newsletter, Content Ahas, which you can sign up for in the upper-right hand corner of this blog.

Resources

Transform Your Strategy With Content Resources

How to Be Clear During COVID-19

How to Be Clear During COVID-19

Is your COVID-19 content helping people or confusing people? COVID-19 Plain Language Complexity does not communicate authority.covid-19 plain language Right now, we need to use the clearest language possible to help people make the right decisions for their health....

SEO Cheatsheet for Content Marketers

SEO Cheatsheet for Content Marketers

SEO Content Guidelines At Aha Media, we go beyond creating compelling content – we make sure it reaches its audience potential. Our team follows SEO best practices with all the content we produce for our clients. So we decided to bring our SEO experts together and...

Start Marketing With Purpose

Increase the results of your marketing efforts with a strategic approach to content marketing.

Talk Strategy with Ahava