The #1 question I get asked about content marketing is:  How do I sell it to my bosses? Well now you have some answers.

In our new eBook, 10 Content Marketing Answers For Healthcare CMOs, we give you all the information you need to convince your executives and teams that content marketing is a long-term strategy you should try.

Content marketing isn’t direct selling

Here’s some of the questions we’ve answered in this eBook:

  1. What will content marketing do for our SEO?
  2. How is content marketing different from advertising or other traditional forms of marketing we’re already doing?
  3. What types of content should we publish?
  4. How do we set goals and measurement for content marketing?
  5. Will this help our efforts to use our CRM’s full capabilities?

You’ll have to download the eBook to learn the other 5 questions we answer, as well as some bonus questions.

HCIC 2016

We’ll be at HCIC at booth #62—come stop by. You can win two fitbits and get a free surprise giveaway. Ahava will also be speaking with Mike Maloney of University of Vermont Medical Center on “Make your Health Content Smarter than Google” on Wednesday, November 9 at 10:15am.

10 Years

We’re putting our 10th anniversary behind us now, but we are so excited for what the next decade holds for Aha Media.

Check out some of the other fun stuff we’ve created to celebrate 10 years:

Resources

Transform Your Strategy With Content Resources

How to Be Clear During COVID-19

How to Be Clear During COVID-19

Is your COVID-19 content helping people or confusing people? COVID-19 Plain Language Complexity does not communicate authority.covid-19 plain language Right now, we need to use the clearest language possible to help people make the right decisions for their health....

SEO Cheatsheet for Content Marketers

SEO Cheatsheet for Content Marketers

SEO Content Guidelines At Aha Media, we go beyond creating compelling content – we make sure it reaches its audience potential. Our team follows SEO best practices with all the content we produce for our clients. So we decided to bring our SEO experts together and...

Start Marketing With Purpose

Increase the results of your marketing efforts with a strategic approach to content marketing.

Talk Strategy with Ahava