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Cheatsheet: Healthcare Service Line Content — Why Intent is Key to SEO Success

Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]

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5 Marketing Tips to Demystify Hospital Price Transparency for Consumers

Finally. You can find out the cost of an ultrasound BEFORE getting it, not 3 months later, buried in fine […]

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Win Over More Patients: 4 Tips for Marketing Healthcare Convenience

“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]

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Market Like a Healthcare Consumerism Pro: 3 Tips

COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]

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Your Hospital & Consumerism: 5 Examples (such as Price Transparency)

Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]

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