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Category: Video

The Top 10 Hospital Commercials of 2018

The best hospital commercials of 2018 don’t scream “hospitals” or even “healthcare” – they focus on people and emotions. While most ads we saw were still doing the same ol’ thing – mostly bragging about themselves – these gems made you stop, think and feel. A quote I love from Robert Kiyosaki, a motivational speaker:… Read more

8 Tips for Writing Great Video Scripts

A career switch can be daunting. But that’s what I found myself doing in 2015, after the birth of my first child. I had been working at my local ABC-affiliate since graduating from college – writing and producing television news stories about my community and healthcare. But now I was switching to writing web content…. Read more

4 Ways to Add Video to Your Marketing Strategy

What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got some ideas to get you started. Video Content Is Becoming King Video is the top way to connect with consumers on virtually every social channel: A Facebook video reaches 135% more people organically than images… Read more