Category: Video

Top Hospital Commercials of 2019

All year, our team looks out for healthcare marketing ads that leave a lasting impression. Now, we’ve whittled down our list to the 10 best hospital commercials of the year. The Ingredients of the Top Hospital Commercials What makes a great healthcare ad? The secret ingredient is not screaming “I’m a hospital commercial!” We love… Read more

Creating Video Content? 4 Reasons to Consider Animation

Animation isn’t just for kids anymore. Although “animated videos” may conjure memories of munching on cereal while watching Saturday morning cartoons, these types of videos help people understand more “grown up” topics such as vascular surgery and incision cleaning. You know how essential video marketing is for your organization, since users retain 95% of video… Read more

The Top 10 Hospital Commercials of 2018

The best hospital commercials of 2018 don’t scream “hospitals” or even “healthcare” – they focus on people and emotions. While most ads we saw were still doing the same ol’ thing – mostly bragging about themselves – these gems made you stop, think and feel. A quote I love from Robert Kiyosaki, a motivational speaker:… Read more

8 Tips for Writing Great Video Scripts

A career switch can be daunting. But that’s what I found myself doing in 2015, after the birth of my first child. I had been working at my local ABC-affiliate since graduating from college – writing and producing television news stories about my community and healthcare. But now I was switching to writing web content…. Read more

4 Ways to Add Video to Your Marketing Strategy

What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got some ideas to get you started. Video Content Is Becoming King Video is the top way to connect with consumers on virtually every social channel: A Facebook video reaches 135% more people organically than images… Read more

The Top 10 Hospital Commercials of 2014

It’s that wonderful time of year again, when we look at the top hospital commercials. We gather these commercials by asking for people’s recommendations over Twitter and Facebook, as well as doing our own research using Google and YouTube. Every year (you can see 2012 and 2013), we look for the same things: Does the brand… Read more