The 3 Pillars of Effective Healthcare Content Marketing: Data, Audience and Balance
Today’s healthcare consumer has no shortage of online medical content they can access (but not always interpret). So how are […]
Category: Aha Media
Website Analytics for Healthcare: Which Tools Should You Use?
Are your marketing efforts working? Is your content resonating with the right audience? Does your messaging need to be reworked? […]
How to Use Social Media for Healthcare in 2023: 6 Best Practices
If you’re anything like us, your screen time is through the roof lately. But hey, it’s not your fault — […]
LinkedIn for Healthcare: How Can Companies & Physicians Best Use LinkedIn?
LinkedIn has more than 199 million U.S. users. Those users are your employees, colleagues, potential patients and future job candidates. […]
The Anatomy of a Great B2B Healthcare White Paper
How to Write a White Paper That Builds Brand Awareness and Trust With Healthcare Providers Think of a white paper […]
ChatGPT: Is It Safe to Use for Your Healthcare Communications?
Are you up to speed on ChatGPT? Is your organization counting on you to be the expert? Explore the opportunities […]
It’s Time to Update Your Healthcare Customer Personas: Here’s How
January 2023 Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If […]
Content Experts: Email Key in 2023
Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi […]
Stats You Need Before You Send Your Next Email
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of […]
For Your Swipe File: 14 Steal-Worthy Out-of-Office Message Examples
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]
6 Tips From Our 10 Most Popular Healthcare Marketing Blogs of 2021
As we begin a new year, I love looking back at what we learned the previous year. Our most popular […]
Our Most Popular Healthcare Marketing Blogs of 2020
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
Ahava Leibtag Picked for 2020 Healthcare Internet Hall of Fame
The Healthcare Internet Hall of Fame announced that Ahava Leibtag has been selected as an inductee into the Healthcare Internet […]
10 Tips From Our Most Popular Healthcare Marketing Blogs of 2019
The beginning of the year is a great time to look back. I love rereading our content from the previous […]
How to Write Better Emails & Increase Content Downloads by 900%
CASE STUDY: Train your staff to write better emails and increase content downloads by 900% In 2018, a mutual financial […]
Visit Our New Website & Get 4 Redesign Tips from our Process
At Aha Media, we’re excited to finally show off our “brand” new look. We spent the summer reimagining our brand. […]
Get Your Doctors on Good Morning America with Strong SEO & Exceptional Storytelling
A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell […]
The Difference Between Hiring a Freelance Digital Writer vs. Content Agency
Imagine this: You partner with a content agency. Google loves the content your healthcare brand is publishing. The positive results […]
Decoding 5 Common Business Acronyms
Lately, “business casual” isn’t a dress code to me. It’s a language. Ever since the invention of email, we’ve been […]
Aha Media is Growing!
I’ve been at a lot of conferences this year. And the one thing I keep hearing is, “It looks like […]
Content Magician: Marti Harris
Just call us the Dumbledores of content. Our wands are our laptops. Our magic potion is a good cup of […]
What We Are Thankful For
I love this time of year. It’s time to make lists. But not the kind that need color-coded sticky notes […]
How Content-ED Are You?
Recently, I’ve been signing my emails with “Hoping you’re Content-ED.” It’s cutesy—but with purpose. Content-ED is a new program we’re […]
Meet Our New Website
This spring we did something I thought was completely in our wheelhouse: We redesigned and rewrote Aha Media Group’s website. […]
