It’s Time to Update Your Healthcare Customer Personas: Here’s How
January 2023 Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If […]
January 2023 Be honest. When’s the last time you opened that file labeled “Customer Personas?” Months ago? Years ago? If […]
Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi […]
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of […]
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]
As we begin a new year, I love looking back at what we learned the previous year. Our most popular […]
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
The Healthcare Internet Hall of Fame announced that Ahava Leibtag has been selected as an inductee into the Healthcare Internet […]
The beginning of the year is a great time to look back. I love rereading our content from the previous […]
CASE STUDY: Train your staff to write better emails and increase content downloads by 900% In 2018, a mutual financial […]
At Aha Media, we’re excited to finally show off our “brand” new look. We spent the summer reimagining our brand. […]
A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell […]
Imagine this: You partner with a content agency. Google loves the content your healthcare brand is publishing. The positive results […]
Lately, “business casual” isn’t a dress code to me. It’s a language. Ever since the invention of email, we’ve been […]
I’ve been at a lot of conferences this year. And the one thing I keep hearing is, “It looks like […]
Just call us the Dumbledores of content. Our wands are our laptops. Our magic potion is a good cup of […]
What if you could swap new web content as easily as you do clothes in your closet? (I took 2 […]
I love this time of year. It’s time to make lists. But not the kind that need color-coded sticky notes […]
Recently, I’ve been signing my emails with “Hoping you’re Content-ED.” It’s cutesy—but with purpose. Content-ED is a new program we’re […]
This spring we did something I thought was completely in our wheelhouse: We redesigned and rewrote Aha Media Group’s website. […]
I started Aha Media with the dream of being a freelance web writer who could work from home and spend […]
We preach a lot about transparency. If content is a conversation, and we want to build a relationship with our […]
Every year, towards the beginning of the holiday season, we like to recap the year. Thank you, dear readers for […]
Ahava Leibtag’s speaking schedule for the fall conference season has been announced! Come hear her speak about content and mobile, along with discussion on workflow and governance, and how you can outsmart Google. Once again, she’s traveling the country, from Seattle, to Vegas, to Charleston, to Cleveland. Catch her if you can!
Five Aha Media Group team members attended this year’s Association of Health Care Journalists conference in Cleveland. We met with other health writers and editors from across the country, while learning from leading clinicians, researchers and other health experts. Our biggest takeaway? Write for the patients.