Tag: financial services

How to Write Better Emails & Increase Content Downloads by 900%

CASE STUDY: Train your staff to write better emails and increase content downloads by 900% In 2018, a mutual financial services company found that their financial representatives were disengaged from employee-facing content. Employees were ignoring company emails and taking time from client meetings to dig for necessary content. That’s when the company’s communications team turned… Read more

8 Financial Services Companies Crushing It on Instagram

Everybody and their cousin (and their friend who’s really into multi-level marketing) has a Facebook page. Which means it’s easy for a brand’s marketing efforts to get drowned out – no matter how good they are. On Instagram, however, engagement rates remain high. One study found the platform had 58 times more engagement than Facebook…. Read more

The Top 10 Financial Ads of 2017

We love commercials. Really well done, thoughtful, humorous, inspiring ones, that is. For the past 5 years, we have curated The Top 10 Hospital Commercials of each year. Last year we added a bonus: The 10 Best Health Insurance Commercials of 2016. (See, we’re not joking. We really love commercials). This year, we’re expanding in… Read more