Tag: Healthcare digital strategy

[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals

What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period than ever before. People expect more out of what they can do online, from making appointments, accessing health records and continuing with the telehealth they experienced during the pandemic. “Once we get over mental or attitudinal… Read more

[VIDEO] Sarah Sanders of Nemours on Deepening Trust with a Pediatric Audience through COVID-19 and BLM

What Did You Learn? Episode 16 Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated kids with some of the first cases of multi-system inflammatory syndrome in children or MIS-C, a pediatric disease believed to be linked to COVID-19. Sarah Sanders, Senior Vice President and Chief Marketing Officer of Nemours explains how they handled… Read more

[Video] Tanya Andreadis of UCLA Health on Flexibility as a Marketing Strategy During COVID-19

What Did You Learn? Episode 10 Marketing teams can accomplish amazing things when they’re laser-focused and feel a sense of purpose. It also helps having leadership that gives the green light to share the right messaging.

[Video] Chris Boyer on Healthcare Orgs Supporting Communities During BLM & COVID-19

What Did You Learn? Episode 6 There’s a silver lining to the COVID-19 pandemic. As healthcare communicators, we were given an opportunity to come together to solve a huge problem. And we did. We integrated once siloed departments. We used clear language to give audiences the information they needed. Leadership began to appreciate the value… Read more

Improve Communication Between Healthcare Teams and Patients: 3 Strategies

Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV pancreatic cancer.

Make Sure your Hospital is Prepared for an Emergency

Updated January 28, 2020 Summertime usually means hurricanes, strong storms and other natural disasters. If you’re a healthcare marketer, it’s a good idea to be prepared. It’s important to understand that social media is simply a set of technologies that allow for the widespread distribution of content. We have talked about using social media to create a… Read more