Tag: Case study

How to Write Better Emails & Increase Content Downloads by 900%

CASE STUDY: Train your staff to write better emails and increase content downloads by 900% In 2018, a mutual financial services company found that their financial representatives were disengaged from employee-facing content. Employees were ignoring company emails and taking time from client meetings to dig for necessary content. That’s when the company’s communications team turned… Read more

Real Example: Use Custom Content to Increase & Engage Your Audience

Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs and social media content. Summary In 2017, the ANA Enterprise — a platform dedicated to empowering nurses — launched Healthy Nurse, Healthy Nation™ (HNHN). HNHN is a national initiative to improve the health of the… Read more

Using Pinterest in Hospital Marketing: A Case Study

We talk about innovation a lot in healthcare marketing. But how often do we see it IRL (in real life)? That’s why I was blown away when I saw Jen Jenkins and Kelley Whalen’s presentation about their Pinterest campaigns for the University of Utah Health Care. They started with 10 followers in 2012, and grew… Read more