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Tag: digital content strategy

how to benefit from a competitive gap analysis

Competitive Gap Analysis: 3 Ways Your Healthcare Organization Benefits

Ready to improve your web content? First step: Check out the competition. Studying your competitors’ websites can absolutely make yours better. A competitive gap analysis is a deep dive into what your organization and your rival brands are doing right and wrong. And it will show you how to emerge as a leader in your…

Write Less, Say More: Tips for Crisp Healthcare Content

The digital age has transformed how healthcare providers connect with their audience. Content is undeniably king with most potential patients turning to online resources for their healthcare decisions. But not just any content—concise, well-crafted copy that respects the reader’s time and intelligence is the true monarch. Here’s how to sharpen your healthcare copywriting to engage…